THE ROLE OF HUMAN CAPITAL AND INSTITUTIONAL PERFORMANCE IN ACHIEVING COMPETITIVENESS AT SUHAR UNIVERSITY IN THE SULTANATE OF OMAN

This quantitative study discussed the role of human capital and institutional performance in achieving competitiveness at Sohar University. The problem emerged that the university suffers from a weak system of research and development, in a climate that does not support creativity and innovation; What made it lose to many human cadres with experience, competence and qualifications, due to the university's lack of interest in the human component, which negatively affected institutional performance, and the university lost its competitive advantage. Therefore, the study aimed to diagnose the reality of human capital and institutional performance at Sohar University and their role in achieving competitiveness. The study includes the descriptive analytical method, and the questionnaire used contains (95) phrases distributed in three axes for the data collection. The study population consisted of (526) academics and administrators working at the university. A random sample was chosen according to the schedule of Grace and Morgan (1970) based on (222) academic and administratives. The findings revealed that: the level of human capital and institutional performance at Sohar University was (average), and the level of competitive performance was (high), and this indicates that the university possesses traditional methods in human resources management, despite its endeavor to apply global best practices, to achieve A distinguished position that makes it competitive in the labor market. The results also showed; The high level of human capital competencies at the University of Sohar, and the commitment of workers to expected behaviors, and a high level of awareness. Also, there is a statistically significant effect of the human capital variable on achieving competitiveness through the institutional performance of workers at Sohar University in the Sultanate of Oman.