Researchers Faruk Güven

Faruk Güven Asst. Prof. Dr. ABDULLAH GÜL ÜNİVERSİTESİ

Publication 8 Review 7

8 Publication

7 Review

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Summary
Publications
Peer Review

Research Fields

Marketing Digital Marketing Service Marketing International Marketing Diijitalleşme Perakende Dijital Dönüşüm Regülasyon Pazarlama Analitiği

Bio

Digital Transformation, Digitalization, Digitization, Marketing Analytics, Data Science, Artificial Intelligence, Technology Management, Regulation

Institution

ABDULLAH GÜL ÜNİVERSİTESİ

Popular Publications

Existential crisis of marketing and its future

Authors: Faruk Güven

Published: 2021 , Ardahan University Journal of the Faculty of Economics and Administrative Sciences

DOI: -

CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 507

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CITED

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507

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Children As a Digital Marketing Segment: YouTube

Authors: Aytuğ Mermer Üzümlü , Faruk Güven

Published: 2023 , Gaziantep University Journal of Social Sciences

DOI: 10.21547/jss.1175201

CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 718

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CITED

1

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718

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JENERİK İLAÇLARIN PAZARLAMASI

Authors: Faruk Güven , Aytuğ Mermer Üzümlü

Published: 2023 , Firat University International Journal of Economics and Administrative Sciences

DOI: -

CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 746

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CITED

1

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746

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An Examination on the Dynamics of Consumer Inertia

Authors: Faruk Güven

Published: 2023 , Journal of Economics Business and Political Researches

DOI: 10.25204/iktisad.1347643

CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 165

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165

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Publications

An Examination on the Dynamics of Consumer Inertia

Authors: Faruk Güven

Published: 2023 , Journal of Economics Business and Political Researches

DOI: 10.25204/iktisad.1347643

FAVORITE 1 TOTAL DOWNLOAD COUNT 165

1

FAVORITE

165

TOTAL DOWNLOAD COUNT

Exploring the Advantages of a Methodological Integration of Big Data Analysis and Thick Data Investigation in Marketing Research: The Requirement for a Qualitative Approach in the Digital Era

Authors: Yumiko Yokoyama , Faruk Güven

Published: 2023 , Uşak Üniversitesi Uygulamalı Bilimler Fakültesi Dergisi

DOI: -

FAVORITE 0 TOTAL DOWNLOAD COUNT 149

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FAVORITE

149

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JENERİK İLAÇLARIN PAZARLAMASI

Authors: Faruk Güven , Aytuğ Mermer Üzümlü

Published: 2023 , Firat University International Journal of Economics and Administrative Sciences

DOI: -

FAVORITE 1 TOTAL DOWNLOAD COUNT 746

1

FAVORITE

746

TOTAL DOWNLOAD COUNT

An analysis of the illicit tobacco trade: the influence of the effectiveness of administrative enforcement and high taxation on illicit trade

Authors: Yumiko Yokoyama , Faruk Güven

Published: 2023 , Ardahan University Journal of the Faculty of Economics and Administrative Sciences

DOI: 10.58588/aru-jfeas.1164606

FAVORITE 0 TOTAL DOWNLOAD COUNT 222

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FAVORITE

222

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Children As a Digital Marketing Segment: YouTube

Authors: Aytuğ Mermer Üzümlü , Faruk Güven

Published: 2023 , Gaziantep University Journal of Social Sciences

DOI: 10.21547/jss.1175201

FAVORITE 1 TOTAL DOWNLOAD COUNT 718

1

FAVORITE

718

TOTAL DOWNLOAD COUNT

CONSUMER BEHAVIOR IN SEVERE TURBULENCE ERA

Authors: Zehra Keskin, Faruk Güven

Published: 2022 , Journal of Public Economy and Public Financıal Management

DOI: -

FAVORITE 0 TOTAL DOWNLOAD COUNT 64

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64

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COVID-19’UN YARATTIĞI ZORUNLU DİJİTAL DÖNÜŞÜM VE YENİ NORMALDE PERAKENDECİLİK

Authors: Faruk Güven

Published: 2022 , Nevşehir Hacı Bektaş Veli University Journal of ISS

DOI: 10.30783/nevsosbilen.1064939

FAVORITE 0 TOTAL DOWNLOAD COUNT 789

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FAVORITE

789

TOTAL DOWNLOAD COUNT

Existential crisis of marketing and its future

Authors: Faruk Güven

Published: 2021 , Ardahan University Journal of the Faculty of Economics and Administrative Sciences

DOI: -

FAVORITE 1 TOTAL DOWNLOAD COUNT 507

1

FAVORITE

507

TOTAL DOWNLOAD COUNT

Articles published in

Ardahan University Journal of the Faculty of Economics and Administrative Sciences

Firat University International Journal of Economics and Administrative Sciences

Gaziantep University Journal of Social Sciences

Journal of Economics Business and Political Researches

Journal of Public Economy and Public Financıal Management

Nevşehir Hacı Bektaş Veli University Journal of ISS

Uşak Üniversitesi Uygulamalı Bilimler Fakültesi Dergisi

Reviews

AJIT-e: Online Academic Journal of Information Technology

İmgelem

International Journal of Management Academy

International Journal of Management Economics and Business

Journal of Suleyman Demirel University Institute of Social Sciences

Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi

R&S - Research Studies Anatolia Journal

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