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CONSUMER BEHAVIOR IN SEVERE TURBULENCE ERA

Year 2022, Volume: 2 Issue: 2, 53 - 64, 30.12.2022

Abstract

Recent and unexpected crises such as the Russia-Ukraine war and the Covid-19 pandemic have had an impact on the cost of
living, prices, consumption, and consumer behavior. World experiences a dynamic changing world system and consumer
behavior responds to these changes. These major issues and then the precautions such as the closure of borders and other
trade restrictions reduced the international trade and caused governments to see protectionism as a choice, alternative
globalization. Furthermore, the increase in inflation because of the crisis causes a disruption in the supply chain. Crisis-based
consumer behaviors have been emerged and new habits emerged. Compulsory isolation and hygiene circumstances due to
the pandemic, supply chain challenges and increase in prices because of the Russia-Ukraine war led consumers to involve in
Do-It-Yourself (DIY) behaviors. Additionally, because it offers lower pricing and uniqueness, buyers are changing their
habits and turning to second-hand consumption. Finally, rising inflation and prices, as well as the breakdown of the supply
and demand equilibrium, have resulted in decreased consumption.

References

  • Abboushi, S. (2010). Trade protectionism: Reasons and outcomes. Competitiveness Review: An International Business Journal, 20(5), 384–394. https://doi.org/10.1108/10595421011080760
  • Abdelhadi, A., & Akkartal, E. (2020). The impact of covid-19 on global supply chain - researchgate.net. Retrieved June 10, 2022, from https://www.researchgate.net/publication/350358581_The_Impact_Of_COVID19_on_Global_Supply_Chain
  • Ahmed, K. (2022). Global food prices rise to highest ever levels after Russian invasion. The Guardian. Retrieved June 9, 2022, from https://www.theguardian.com/global-development/2022/apr/08/global-food-pricesrise-to-highest-ever-levels-after-russian-invasion-ukraine-wheat
  • Armantier, O., Koşar, G., Pomerantz, R., Skandalis, D., Smith, K. T., Topa, G., & Van der Klaauw, W. (2020). How economic crises affect inflation beliefs: Evidence from the covid-19 pandemic. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3742949
  • Bureau of Labor Statistics. (2012). BLS spotlight on statistics: The recession of 2007–2009. Unemployment demographics. https://www.bls.gov/spotlight/2012/recession/pdf/recession_bls_spotlight.pdf
  • Butler, S. (2022). Ukraine War and China Lockdowns Drive fastest UK price rises in years. The Guardian. Retrieved June 9, 2022, from https://www.theguardian.com/business/2022/may/04/ukraine-war-chinalockdowns-fastest-uk-price-rises-years
  • Fu, J. (2021). International trade liberalization and Protectionism: A Review. Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021). https://doi.org/10.2991/assehr.k.211209.403
  • Galante Amaral, J. H., & Spers, E. E. (2022). Brazilian consumer perceptions towards second-hand clothes regarding covid-19. Cleaner and Responsible Consumption, 5, 100058.
  • Kornprobst, M., & Paul, T. V. (2021). Globalization, deglobalization and the Liberal International Order. International Affairs, 97(5), 1305–1316. https://doi.org/10.1093/ia/iiab120
  • Madhok, A. (2021). Globalization, de-globalization and re-globalization: Some historical context and the impact of the covid pandemic. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3912056
  • Mutz, M., Müller, J., & Reimers, A. K. (2021). Use of digital media for home-based sports activities during the COVID-19 pandemic: Results from the German Spovid survey. International Journal of Environmental Research and Public Health, 18(9), 4409. https://doi.org/10.3390/ijerph18094409NPR (2022). The ripple effects of Russia's war in Ukraine are changing the world. https://www.npr.org/2022/05/10/1093066817/ukraine-war-gas-prices-refugees
  • Nyenhuis, S. M., Greiwe, J., Zeiger, J. S., Nanda, A., & Cooke, A. (2020). Exercise and fitness in the age of social distancing during the COVID-19 pandemic. The Journal of Allergy and Clinical Immunology: In Practice, 8(7), 2152–2155. https://doi.org/10.1016/j.jaip.2020.04.039
  • Ozili, P. K. (2022). Global Economic Consequence of Russian invasion of Ukraine. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.4064770
  • Padmavathy, C., Swapana, M., & Paul, J. (2019). Online second-hand shopping motivation – conceptualization, scale development, and validation. Journal of Retailing and Consumer Services, 51, 19–32. https://doi.org/10.1016/j.jretconser.2019.05.014
  • Qiu, W., Rutherford, S., Mao, A., & Chu, C. (2017). The pandemic and its impacts. Health, Culture and Society, 9, 1–11. https://doi.org/10.5195/hcs.2017.221
  • Sapovadia, V. K. (2022). Russia-Ukraine conflict: De-globalization accelerated to Twain Globalization? SSRN Electronic Journal. https://doi.org/10.2139/ssrn.4044779
  • Springer, W. L. (1977). Consumer spending and the rate of inflation. The Review of Economics and Statistics, 59(3), 299. https://doi.org/10.2307/1925048
  • Stanojević, N. (2020). Deglobalization of the world economy and its effects on the Western Balkan countries. Economic Themes, 58(3), 343–362. https://doi.org/10.2478/ethemes-2020-0020
  • Steensgaard, N. (1990). The seventeenth-Century crisis and the unity of Eurasian history. Modern Asian Studies, 24(4), 683–697. https://doi.org/10.1017/s0026749x00010544
  • Verick, S., & Islam, I. (2010). The great recession of 2008-2009: Causes, consequences and policy responses. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.1631069
  • Wang, F., & Wu, M. (2021). The impacts of covid-19 on China’s economy and energy in the context of trade protectionism. International Journal of Environmental Research and Public Health, 18(23), 12768. https://doi.org/10.3390/ijerph182312768
  • Wieland, A. (2020). Dancing the supply chain: Toward Transformative Supply Chain Management. Journal of Supply Chain Management, 57(1), 58–73. https://doi.org/10.1111/jscm.12248
  • Wolf, M., & McQuitty, S. (2013). Circumventing traditional markets: An empirical study of the marketplace motivations and outcomes of consumers' do-it-yourself behaviors. Journal of Marketing Theory and Practice, 21(2), 195–210. https://doi.org/10.2753/mtp1069-6679210205
  • WHO(2022). Who coronavirus (COVID-19) dashboard. World Health Organization. Retrieved December 21, 2022, from https://covid19.who.int/

YIKICI KRİZ DÖNEMLERİNDE TÜKETİCİ DAVRANIŞI

Year 2022, Volume: 2 Issue: 2, 53 - 64, 30.12.2022

Abstract

Rusya-Ukrayna savaşı ve Covid-19 salgını gibi güncel ve beklenmedik krizler; yaşam maliyeti, fiyatlar ve tüketici
davranışları üzerinde etkili olmuştur. Dünya, dinamik olarak değişen bir sistemi deneyimlemekte ve tüketici davranışı bu
değişikliklere yanıt vermektedir. Bu büyük sorunlar ve ardından sınırların kapatılması ve diğer ticaret kısıtlamaları gibi
önlemler, uluslararası ticareti azaltmış ve hükümetlerin korumacılığı bir seçenek, alternatif küreselleşme olarak görmelerine
neden olmuştur. Ayrıca kriz nedeniyle enflasyonun artması tedarik zincirinde aksamalara neden olmaktadır. Kriz temelli
tüketici davranışları ve yeni alışkanlıklar ortaya çıkmıştır. Salgın nedeniyle zorunlu izolasyon ve hijyen koşulları, tedarik
zincirindeki zorluklar ve Rusya-Ukrayna savaşı nedeniyle fiyatların artması tüketicileri Kendin Yap (DIY) davranışlarına
yöneltmiştir. Ayrıca daha düşük fiyat ve benzersizlik sunduğu için alıcılar alışkanlıklarını değiştirip ikinci el tüketime
yönelmiştir. Son olarak, artan enflasyon ve fiyatlar ile arz ve talep dengesinin bozulması, tüketimin azalmasına neden
olmuştur.

References

  • Abboushi, S. (2010). Trade protectionism: Reasons and outcomes. Competitiveness Review: An International Business Journal, 20(5), 384–394. https://doi.org/10.1108/10595421011080760
  • Abdelhadi, A., & Akkartal, E. (2020). The impact of covid-19 on global supply chain - researchgate.net. Retrieved June 10, 2022, from https://www.researchgate.net/publication/350358581_The_Impact_Of_COVID19_on_Global_Supply_Chain
  • Ahmed, K. (2022). Global food prices rise to highest ever levels after Russian invasion. The Guardian. Retrieved June 9, 2022, from https://www.theguardian.com/global-development/2022/apr/08/global-food-pricesrise-to-highest-ever-levels-after-russian-invasion-ukraine-wheat
  • Armantier, O., Koşar, G., Pomerantz, R., Skandalis, D., Smith, K. T., Topa, G., & Van der Klaauw, W. (2020). How economic crises affect inflation beliefs: Evidence from the covid-19 pandemic. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3742949
  • Bureau of Labor Statistics. (2012). BLS spotlight on statistics: The recession of 2007–2009. Unemployment demographics. https://www.bls.gov/spotlight/2012/recession/pdf/recession_bls_spotlight.pdf
  • Butler, S. (2022). Ukraine War and China Lockdowns Drive fastest UK price rises in years. The Guardian. Retrieved June 9, 2022, from https://www.theguardian.com/business/2022/may/04/ukraine-war-chinalockdowns-fastest-uk-price-rises-years
  • Fu, J. (2021). International trade liberalization and Protectionism: A Review. Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021). https://doi.org/10.2991/assehr.k.211209.403
  • Galante Amaral, J. H., & Spers, E. E. (2022). Brazilian consumer perceptions towards second-hand clothes regarding covid-19. Cleaner and Responsible Consumption, 5, 100058.
  • Kornprobst, M., & Paul, T. V. (2021). Globalization, deglobalization and the Liberal International Order. International Affairs, 97(5), 1305–1316. https://doi.org/10.1093/ia/iiab120
  • Madhok, A. (2021). Globalization, de-globalization and re-globalization: Some historical context and the impact of the covid pandemic. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3912056
  • Mutz, M., Müller, J., & Reimers, A. K. (2021). Use of digital media for home-based sports activities during the COVID-19 pandemic: Results from the German Spovid survey. International Journal of Environmental Research and Public Health, 18(9), 4409. https://doi.org/10.3390/ijerph18094409NPR (2022). The ripple effects of Russia's war in Ukraine are changing the world. https://www.npr.org/2022/05/10/1093066817/ukraine-war-gas-prices-refugees
  • Nyenhuis, S. M., Greiwe, J., Zeiger, J. S., Nanda, A., & Cooke, A. (2020). Exercise and fitness in the age of social distancing during the COVID-19 pandemic. The Journal of Allergy and Clinical Immunology: In Practice, 8(7), 2152–2155. https://doi.org/10.1016/j.jaip.2020.04.039
  • Ozili, P. K. (2022). Global Economic Consequence of Russian invasion of Ukraine. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.4064770
  • Padmavathy, C., Swapana, M., & Paul, J. (2019). Online second-hand shopping motivation – conceptualization, scale development, and validation. Journal of Retailing and Consumer Services, 51, 19–32. https://doi.org/10.1016/j.jretconser.2019.05.014
  • Qiu, W., Rutherford, S., Mao, A., & Chu, C. (2017). The pandemic and its impacts. Health, Culture and Society, 9, 1–11. https://doi.org/10.5195/hcs.2017.221
  • Sapovadia, V. K. (2022). Russia-Ukraine conflict: De-globalization accelerated to Twain Globalization? SSRN Electronic Journal. https://doi.org/10.2139/ssrn.4044779
  • Springer, W. L. (1977). Consumer spending and the rate of inflation. The Review of Economics and Statistics, 59(3), 299. https://doi.org/10.2307/1925048
  • Stanojević, N. (2020). Deglobalization of the world economy and its effects on the Western Balkan countries. Economic Themes, 58(3), 343–362. https://doi.org/10.2478/ethemes-2020-0020
  • Steensgaard, N. (1990). The seventeenth-Century crisis and the unity of Eurasian history. Modern Asian Studies, 24(4), 683–697. https://doi.org/10.1017/s0026749x00010544
  • Verick, S., & Islam, I. (2010). The great recession of 2008-2009: Causes, consequences and policy responses. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.1631069
  • Wang, F., & Wu, M. (2021). The impacts of covid-19 on China’s economy and energy in the context of trade protectionism. International Journal of Environmental Research and Public Health, 18(23), 12768. https://doi.org/10.3390/ijerph182312768
  • Wieland, A. (2020). Dancing the supply chain: Toward Transformative Supply Chain Management. Journal of Supply Chain Management, 57(1), 58–73. https://doi.org/10.1111/jscm.12248
  • Wolf, M., & McQuitty, S. (2013). Circumventing traditional markets: An empirical study of the marketplace motivations and outcomes of consumers' do-it-yourself behaviors. Journal of Marketing Theory and Practice, 21(2), 195–210. https://doi.org/10.2753/mtp1069-6679210205
  • WHO(2022). Who coronavirus (COVID-19) dashboard. World Health Organization. Retrieved December 21, 2022, from https://covid19.who.int/
There are 24 citations in total.

Details

Primary Language English
Subjects Behavioural Economy
Journal Section Research Articles
Authors

Zehra Keskin This is me

Faruk Güven

Publication Date December 30, 2022
Published in Issue Year 2022 Volume: 2 Issue: 2

Cite

APA Keskin, Z., & Güven, F. (2022). CONSUMER BEHAVIOR IN SEVERE TURBULENCE ERA. Kamu Ekonomisi Ve Kamu Mali Yönetimi Dergisi, 2(2), 53-64.