Yıl 2016, Cilt 2, Sayı 6, Sayfalar 620 - 630 2016-12-24

INNOVATION IN AGRIBUSINESS AS A STRATEGY FOR REGIONAL DEVELOPMENT

Fabíola F. Brito [1] , Flávio de São Pedro Filho [2] , Irene Y. T. Sakuno [3] , Carolina Y. V. Watanabe [4] , Maria B. A. C. Tourinho [5] , Sâmia L. M. Benevides [6]

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This paper focuses on studying for innovation to the strategic alliances in agribusiness in a wholesale market in the city of Porto Velho, Rondônia. It is supported by the Systems Theory in which Nolasco et al. (2014) introduced the idea of a set of elements interconnected to form a global whole in which a system emerges with specific characteristics and properties that cannot be found in isolation. The specific objectives of the paper were to: (1) consider the main components of the strategic alliances focused on wholesaler agribusiness in Porto Velho; (2) analyze the functional scenario of the fundamental alliance of the agribusiness under study and (3) propose pro-innovation measures as a competitive strategy in this agribusiness. It uses the 5W2H tool (Viana et al, 2013), which serves as an action plan, in that it pre-supposes the action of means and activities, so a target will only be achieved if a good plan of action precedes it. In addition, it uses the Ishikawa Diagram, also known as a cause-effect diagram (Sasdelli 2012), which identifies the causes of the  problem central to the paper and it also uses SWOT analysis, a structural administration tool, to analyse the internal and external environment in order to formulate strategies for the weaknesses of an organization (Neto 2011). The procedure adopted is documentary research, in which Schwartz et al. (2014), recommends, consults and presents files in several typologies. The results are shown in tables, figures and graphs for the sake of clarity. This research found that the owner of an enterprise was unaware of the concept of a strategic alliance of the benefits that these alliances could bring to an enterprise regarding its financing and varied facilities, contributing much to reduce the costs for the enterprise. Regarding the subject of the interview, it was proposed many competitive advantages that the wholesaler in the study could gain thereby.

Amazon, Agribusiness, Strategic alliances, Innovation
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Konular Sosyal ve Beşeri Bilimler
Dergi Bölümü Makaleler
Yazarlar

Yazar: Fabíola F. Brito
E-posta: fabiolabrito_21@hotmail.com
Ülke: Brazil


Yazar: Flávio de São Pedro Filho
E-posta: flavio1954@gmail.com
Ülke: Brazil


Yazar: Irene Y. T. Sakuno
E-posta: ireneskn@hotmail.com
Ülke: Brazil


Yazar: Carolina Y. V. Watanabe
E-posta: carolina@unir.br
Ülke: Brazil


Yazar: Maria B. A. C. Tourinho
E-posta: kang@unir.br
Ülke: Brazil


Yazar: Sâmia L. M. Benevides
E-posta: samia.laise@gmail.com
Ülke: Brazil


Bibtex @araştırma makalesi { ijasos280335, journal = {International E-Journal of Advances in Social Sciences}, issn = {}, address = {OCERINT International Organization Center of Academic Research}, year = {2016}, volume = {2}, pages = {620 - 630}, doi = {10.18769/ijasos.280335}, title = {INNOVATION IN AGRIBUSINESS AS A STRATEGY FOR REGIONAL DEVELOPMENT}, key = {cite}, author = {Benevides, Sâmia L. M. and Tourinho, Maria B. A. C. and Sakuno, Irene Y. T. and Filho, Flávio de São Pedro and Brito, Fabíola F. and Watanabe, Carolina Y. V.} }
APA Brito, F , Filho, F , Sakuno, I , Watanabe, C , Tourinho, M , Benevides, S . (2016). INNOVATION IN AGRIBUSINESS AS A STRATEGY FOR REGIONAL DEVELOPMENT. International E-Journal of Advances in Social Sciences, 2 (6), 620-630. DOI: 10.18769/ijasos.280335
MLA Brito, F , Filho, F , Sakuno, I , Watanabe, C , Tourinho, M , Benevides, S . "INNOVATION IN AGRIBUSINESS AS A STRATEGY FOR REGIONAL DEVELOPMENT". International E-Journal of Advances in Social Sciences 2 (2016): 620-630 <http://ijasos.ocerintjournals.org/issue/26675/280335>
Chicago Brito, F , Filho, F , Sakuno, I , Watanabe, C , Tourinho, M , Benevides, S . "INNOVATION IN AGRIBUSINESS AS A STRATEGY FOR REGIONAL DEVELOPMENT". International E-Journal of Advances in Social Sciences 2 (2016): 620-630
RIS TY - JOUR T1 - INNOVATION IN AGRIBUSINESS AS A STRATEGY FOR REGIONAL DEVELOPMENT AU - Fabíola F. Brito , Flávio de São Pedro Filho , Irene Y. T. Sakuno , Carolina Y. V. Watanabe , Maria B. A. C. Tourinho , Sâmia L. M. Benevides Y1 - 2016 PY - 2016 N1 - doi: 10.18769/ijasos.280335 DO - 10.18769/ijasos.280335 T2 - International E-Journal of Advances in Social Sciences JF - Journal JO - JOR SP - 620 EP - 630 VL - 2 IS - 6 SN - -2411-183X M3 - doi: 10.18769/ijasos.280335 UR - http://dx.doi.org/10.18769/ijasos.280335 Y2 - 2018 ER -
EndNote %0 International E-Journal of Advances in Social Sciences INNOVATION IN AGRIBUSINESS AS A STRATEGY FOR REGIONAL DEVELOPMENT %A Fabíola F. Brito , Flávio de São Pedro Filho , Irene Y. T. Sakuno , Carolina Y. V. Watanabe , Maria B. A. C. Tourinho , Sâmia L. M. Benevides %T INNOVATION IN AGRIBUSINESS AS A STRATEGY FOR REGIONAL DEVELOPMENT %D 2016 %J International E-Journal of Advances in Social Sciences %P -2411-183X %V 2 %N 6 %R doi: 10.18769/ijasos.280335 %U 10.18769/ijasos.280335