STRATEGIC MANAGEMENT IS NECESSARY TO ENSURE THE ABILITY TO ADAPT TO THE CHANGING EXTERNAL ENVIRONMENT
Year 2024,
Volume: 10 Issue: 28, 93 - 101, 03.05.2024
Nasser Khamis Nasser Al Ghadani
Mohd Burhan Bin Ibrahim
Muhammad Sabri Bin Sahri
Abstract
The focus of this essay is to undertake a comprehensive application of a range of models that has been developed into tools for critical strategic analysis of the external context of a case organisation that is operating in Nigeria a country in West Africa. The essay is also aimed at evaluating the impact of the external environment on the organisation’s aspect of the human resource division in strategising competitive advantage in relation to opportunities, combating the threats that might hinder the organisation’s survival and success. The essay also discusses the key drivers of change and the effect on human resource practices in the organisation.
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