THE INTERACTION OF DIGITAL TECHNOLOGY AND CULTURAL POLICY IN AN INTERNATIONAL ANTAGONISTIC ENVIRONMENT

The main objective of this study is to highlight the upgraded role of digital technology in the policy of each country participating in the modern international system. New forms of creation have influenced each country and have revolutionized entire industries such as the book publishing industry, music and cinema. The new technological environment has largely reformed the policy making strategies of the countries and has even influenced the sustainability of governance systems for culture. Technological inequalities between countries are a clear challenge in order to achieve a balanced flow of cultural goods and services between them.

Particular emphasis is placed on the role of the web as an area of creation, access and social participation. The web forms a space that gives new impetus to safeguarding and promoting freedom of expression, the right to privacy and the protection of human rights, in general. The impact of new technologies on the cultural policy of each state, despite having common features worldwide, maintains local and regional characteristics depending on variables such as language, legislation and infrastructure. Countries sharing the same language can be considered to also share a common "website" which accommodates particular opportunities and challenges. In this context, we analyze how digital technology can contribute to a much more effective way of spreading culture.

Finally, in addition to highlighting the impact of technology advancement on the cultural policy of each country, an important objective of this study is to emphasize the value of human creativity. Despite its evolution, digital technology does not substitute the human creation but it stimulates and opens up new horizons.