CULTURAL DIPLOMACY IN INTERNATIONAL RELATIONS

The main objective of this study is to highlight the upgraded role of culture in the policy of each country participating in the modern international system. The contribution of culture in policy making strategies is particularly promoted by the development of cultural diplomacy, which plays an important role in current international relations. Cultural diplomacy is an instrument of crucial importance for the transmission of culture and national values. The main role of cultural diplomacy is to promote the trans-national dialogue between different cultures and nations, particularly between the West and the Muslim world. The motivation for this study has been the fact that over the last decades several events (for instance, modern wars that have been influenced by ethnic, cultural and religious beliefs) highlighted the emergence of the critical role of culture in modern international politics.

In this study, emphasis is placed on the goals and aspirations of developing cultural diplomacy. Cultural diplomacy can be conveniently used as a flexible and universally accepted means of approaching countries with which diplomatic relations are tense or, sometimes, even non-existent. After World War II, the structure of international relations underwent significant changes and a growing tendency towards cultural disagreements was observed. In this context, it seems that culture has evolved to a powerful factor in the field of international relations, a factor of continuously increasing influence and importance. Modern developments in the field of international relations show that the 21st century will be a golden age for the further development of cultural diplomacy.