SYNESTHETIC ARTISTIC PERCEPTION IN THE ERA OF POST LITERACY

In the era of post-literacy, the development of information technology and the technological basis of art as well as the mechanisms of not only artistic creativity, but also its perception, change. The transformation peculiarities of artistic perception of the new polymorphic and multimedia art require their scientific and theoretical comprehension in the conditions of post-literacy that have developed in the last 50 years.

In this case, we are interested in the nuances characterizing the changes in artistic cultural perception caused by the emergence of new polymorphic texts in their linguistic nature and originated in the process of synesthetic artistic creativity with the use of multimedia technologies.

In the process of analyzing the characteristics of the transformations of contemporary artistic perception, the authors rely on the principles of the synesthetic approach, formulated in its foundations by the outstanding Russian scientist Bulat Galeev as well as the historical and morphological approach to art developed by another respected Russian philosopher, Moses Kagan.

The authors reveal such factors of development in art languages and art perception as the culture-centrism of contemporary art practices, the influence of virtual reality technology and the synesthetic sensuality of audiences.

During the research, it was established that new artistic languages are formed on the basis of the classical art languages, through their synthesis, synesthetic interaction, or an intermediate combination of both. The artistic perception of projects created with the help of new artistic languages, complex perceptual associativity, and imagination allow the synesthetic perception of polymorphic and multimedia texts.