COMMUNICATION IN THE MULTICULTURAL BUSINESS CONTEXT: UAE
Abstract
Communication is fundamental in business, because business is a
collaborative activity. When business negotiators come from cultures with
different rules, communication problems may arise. The diversity among business
cultures can frequently lead to confusion, misunderstandings, and failures in
cross-cultural commercial endeavours. Thus, developing effective business
communication skills for a globalized economy is not a simple matter. In this
paper will be analysed some common cross-cultural issues for those
entrepreneurs developing relationships with individuals or businesses from
different cultural backgrounds: Not understanding how formality, hierarchy and
timing can affect business. These things have a tremendous impact on
negotiations and decision-making. Business often takes longer with different
cultures and countries. Many cultures are more team-focused or “we” oriented.
These can really impact the business style. In this paper will be examined the
case of the United Arab Emirates that is known to be a multicultural country.
Keywords
References
- Ellwood, W. (2001). No-Nonsense Guide to Globalization. London: Verso Publishing. FitzGerald, H. (2003). How different are we? Spoken Discourse in Intercultural Communication. Clevedon: Multilingual Matters Ltd. Geertz, C. (1974). The Interpretation of Cultures. New York: Basic Books. Katan, D. (1999). Translating Cultures. Manchester: St. Jerome Publishing. Lin, C. Y. (1999). A Comparison of Perceptions about Business Ethics in Four Countries. Journal of Psychology, 133(6), 641-655. Menezes de Souza, L.M.T. (2006). Language, Culture, Multimodality and Dialogic Emergence. Language and Intercultural Communication, 6 (2), 107-112. Palazzo, B. (2002). U.S.-American and German Business Ethics: An Intercultural Comparison. Journal of Business Ethics, 41(3), 195-216. Robertson, R. (1992). Globalization. Social Theory and Global Culture. London: Sage. Robinson, G. (1988). Cross-cultural Understanding. Hemel Hempstead, Hertfordshire: Prentice Hall International. Samovar, L. A., Porter, R. E. (1991). Communication between Cultures. Belmont, CA: Wadsworth. Scollon, R., Wong Scollon, S. (2001). Intercultural Communication, A Discourse Approach. Blackwell Publishing. Sims, R. L. (2009). Collective versus Individualist National Cultures. Comparing Taiwan and U.S. Employee Attitudes toward Unethical Business Practices. Business & Society. 2009. vol. 48.
Details
Primary Language
English
Subjects
-
Journal Section
Research Article
Authors
Viola Gjylbegaj
United Arab Emirates
Osama Jararaa
United Arab Emirates
Publication Date
August 31, 2017
Submission Date
September 7, 2017
Acceptance Date
July 18, 2017
Published in Issue
Year 2017 Volume: 3 Number: 8