Year 2016, Volume 2 , Issue 6, Pages 620 - 630 2016-12-18


Fabíola F. BRİTO [1] , Flávio De São Pedro FİLHO [2] , İrene Y. T. SAKUNO [3] , Carolina Y. V. WATANABE [4] , Maria B. A. C. TOURİNHO [5] , Sâmia L. M. BENEVİDES [6]

This paper focuses on studying for innovation to the strategic alliances in agribusiness in a wholesale market in the city of Porto Velho, Rondônia. It is supported by the Systems Theory in which Nolasco et al. (2014) introduced the idea of a set of elements interconnected to form a global whole in which a system emerges with specific characteristics and properties that cannot be found in isolation. The specific objectives of the paper were to: (1) consider the main components of the strategic alliances focused on wholesaler agribusiness in Porto Velho; (2) analyze the functional scenario of the fundamental alliance of the agribusiness under study and (3) propose pro-innovation measures as a competitive strategy in this agribusiness. It uses the 5W2H tool (Viana et al, 2013), which serves as an action plan, in that it pre-supposes the action of means and activities, so a target will only be achieved if a good plan of action precedes it. In addition, it uses the Ishikawa Diagram, also known as a cause-effect diagram (Sasdelli 2012), which identifies the causes of the  problem central to the paper and it also uses SWOT analysis, a structural administration tool, to analyse the internal and external environment in order to formulate strategies for the weaknesses of an organization (Neto 2011). The procedure adopted is documentary research, in which Schwartz et al. (2014), recommends, consults and presents files in several typologies. The results are shown in tables, figures and graphs for the sake of clarity. This research found that the owner of an enterprise was unaware of the concept of a strategic alliance of the benefits that these alliances could bring to an enterprise regarding its financing and varied facilities, contributing much to reduce the costs for the enterprise. Regarding the subject of the interview, it was proposed many competitive advantages that the wholesaler in the study could gain thereby.

Amazon, Agribusiness, Strategic alliances, Innovation
  • Costa, A., Nascimento, A., Cruz, E., Terra, L. & Silva, M. (2013). The use of case study method in Information Science in Brazil. InCID: Revista de Ciência da Informação e Documentação, Ribeirão Preto, 4 (1), 49-69.
  • Coutinho, C. P. (2014). Research Methodology in Social Sciences and Humanities: Theory and Practice. Coimbra: Almedina, 2nd Edition.
  • Freitas, W. R. S. & Jobbour, C. J. C. (2011). Using case studies as a strategy of qualitative research: good practices and suggestions. Estudo & Debate, 18(2), 7-22.
  • Hsien, H. W., Cônsoli, M. A. & Giuliani, A. C. (2011). Aspects of channels decision in small retail: The choice between the traditional wholesale and the wholesale and retail outlet. Rev. Adm. UFSM, Santa Maria, 4(1), 91-104.
  • Louçã, F. (2014). The elusive concept of innovation for Schumpeter, Marschak and the early econometricians. Research Policy, 43(8), 1442-1449,
  • Martins, P. S (2011). Study of Relevance in Innovation Practices: A Comparative University-Enterprise. Available at: darelev%C3%A2ncia-de-pr%C3%A1ticas-de-inova%C3%A7%C3%A3o-um-comparativo Universidade-Empresa.pdf. Accessed on June 5, 2015.
  • Neto, E. R. (2011). SWOT Analysis - Strategic Planning for Implementation Analysis and Maintenance team training in a segment of Industrial Company. Available at:<>. Accessed on September 3, 2015.
  • Nolasco, A. B. G., Flores, J. G., Pedro Filho, F. S., Santos, M. C. (2014). The Just In Time concept in a Metallurgical Company: A case study in Porto Velho, State of Rondônia, Brazil. Applied Scientific Interdisciplinary Magazine, Blumenau, 8(1), 15-32.
  • Oliveira, M. A. M. (2011). Strategic alliances as competitive advantage in a logistic globalized scenario. Future Studies Research Journal, 3(2), 171-192.
  • Pedro Filho, F. S. (2015). Agribusiness Management Handout. Federal University of Rondônia. Porto Velho, UNIR, 2015
  • Sasdelli, M. C. B. (2012). Use of quality tools for the Generation of Innovation in Process: A Case of Loss Analysis in a carton packages industry. Available at: <>. Accessed on June 3, 2015.
  • Schwartz, G., Tavares, G., De Campos Ribeiro, I., De Souza Rodrigues, C., Provenzano, T. D., & Chao, C. H. N. (2014). Public policies for sports, leisure and information management: incidence of network cedes focused on academic research. Motrivivência, 26(42), 86-97.
  • Severino, A. J. (2007). Methodology of the Scientific Work. São Paulo: Cortez, 23rd edition.
  • Silva, J. (2015). Sustainability assessment in conservation units in Western Amazonia focused on U Theory. Master’s thesis. Master's Degree Program in Administration. Porto Velho: PPGMAD/UNIR.
  • Soares, A. V. A. (2009). Innovation in the Public Sector: Obstacles and Alternatives, 2013. Available in: <>. Accessed on 03/13/2015.
  • Sousa, J. J., Veras, S. C. F. & Coimbra, K. E. R. (2013). Strategy as Competitive Advantage: A Case Study in the Collor Sistem. Available in: Accessed on 06/10/2015.
  • Souza, I. D.S. & Takahashi, V. P. (2012). The Future Vision by Prospective Scenarios: A Tool for the Anticipation of a Disruptive Innovation. Future Studies Research Journal, 4(2), 102-132.
  • Viana, A. S., Silva, D. B., Mucha, J., Polacinski, E. (2013). Quality tools: Proposal to Improve Results in a specialized company in Information Technology. Proceeding of the 3rd international week of engineers FAHOR. Available at: Accessed May 29, 2015.
  • Vieira, P. R. C. (2012). Agroindustrial management. EDUFRPE. Available in: Accessed on September 8, 2015.
Subjects Social
Journal Section Articles

Author: Fabíola F. BRİTO
Country: Brazil

Author: Flávio De São Pedro FİLHO
Country: Brazil

Author: İrene Y. T. SAKUNO
Country: Brazil

Author: Carolina Y. V. WATANABE
Country: Brazil

Author: Maria B. A. C. TOURİNHO
Country: Brazil

Author: Sâmia L. M. BENEVİDES
Country: Brazil


Publication Date : December 18, 2016

EndNote %0 International E-Journal of Advances in Social Sciences INNOVATION IN AGRIBUSINESS AS A STRATEGY FOR REGIONAL DEVELOPMENT %A Fabíola F. Bri̇to , Flávio De São Pedro Fi̇lho , İrene Y. T. Sakuno , Carolina Y. V. Watanabe , Maria B. A. C. Touri̇nho , Sâmia L. M. Benevi̇des %T INNOVATION IN AGRIBUSINESS AS A STRATEGY FOR REGIONAL DEVELOPMENT %D 2016 %J IJASOS- International E-journal of Advances in Social Sciences %P 2411-183X-2411-183X %V 2 %N 6 %R doi: 10.18769/ijasos.280335 %U 10.18769/ijasos.280335

Authors of the Article
Fabíola F. BRİTO [1]
Flávio De São Pedro FİLHO [2]
İrene Y. T. SAKUNO [3]
Carolina Y. V. WATANABE [4]
Maria B. A. C. TOURİNHO [5]
Sâmia L. M. BENEVİDES [6]