MARKETING ANALYSIS AND ADVERTISING TECHNOLOGIES AS THE BASIS FOR MAKING A STRATEGIC DECISION ON COMPANY DEVELOPMENT (ON THE EXAMPLE OF ALLTREM LLC)
Abstract
In this article the authors study the activities of Allterm LLC. It was found that the company participates in the market for wholesale of plumbing and heating equipment and sanitary fittings in Russia. Based on the analysis, the authors of the article argue that marketing research should become a permanent element of the existing integrated information process. In order to be able to analyze the present situation and make plans for the future, the company must develop and use an environmental observation plan. The article also formulates recommendations for making a strategic decision on the development of Allterm LLC
References
- Grevtseva, Vakku. (2016). Grevtseva, E. A., Vakku, G. V., Pechnikov, V. V. Features of the online store and its advertising in the network. // New science: problems and prospects: science.- pract. ed. at the end of the Year. science.- pract. Conf. In 2 h. 2-Sterlitamak: AMI, 2016. - s. 120-123
Abstract
References
- Grevtseva, Vakku. (2016). Grevtseva, E. A., Vakku, G. V., Pechnikov, V. V. Features of the online store and its advertising in the network. // New science: problems and prospects: science.- pract. ed. at the end of the Year. science.- pract. Conf. In 2 h. 2-Sterlitamak: AMI, 2016. - s. 120-123
Details
| Primary Language | English |
|---|---|
| Journal Section | Articles |
| Authors | |
| Publication Date | September 10, 2020 |
| Submission Date | February 13, 2020 |
| Published in Issue | Year 2020 |
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