HUMAN RESOURCES MANAGEMENT PRACTICES & EMPLOYER BRANDING COMPARATIVE STUDY BETWEEN SERVICE AND PRODUCT SECTOR
Abstract
This study is an exploratory study aims to investigate the impact of human resources management practices on employer branding personality by comparing between Pharmaceuticals industry and Telecommunication sector in Egypt. The survey was based on corporate character scale indicators that had been modified and used locally & HRM practices. The paper surveyed literature review of the employer branding (EB) concept and recruitment, training, reward system, performance appraisal and career management in the pharmaceutical and telecommunication sector overview in Egypt. The study findings human resources management practices impacts employer branding as illustrated through paper. Which, deeply interwoven and opens up new questions to be explored by future research identified through paper.
Keywords: HRM, Employer branding, Pharmaceutical industry, Telecommunication sector.
References
- Aggerholm, H. K., Andersen, S. E., & Thomsen, C. (2011). “Conceptualising employer branding in sustainable organisation”s. Corporate Communications: An International Journal, 16 (2).
- Ambler, T., Barrow, S. (1996). ”The Employer Brand”, Journal of Brand Management. 4 (3).
- Arnold, H. J. and Feldman, D. C. (1982). “A Multivariate Analysis of the Determinants of Job Turnover.” Journal of Applied Psychology, 67.
- Backhaus, K. Tikoo, S. (2004). ”Conceptualizing and Researching Employer Branding”. Career Development International. 9 (5).
- Barrow, S. (2008). ”A Brand New View”. People Management, February.
- Barrow, S., Mosley, R. (2005). The Employer Brand. West Sussex: John Wiley & Sons Ltd.
- Beardwell J and Claydon T. (2010). HRM A Contemporary Approach. Harlow: FT Prentice Hall.
- Bierwirth A. (2003). Die Führung der Unternehmensmarke. Frankfurt am Main: Peter Lang.
- Buck, H. & Dworschak, B. (eds.) 2003. ”Ageing and work in Europe.Strategies at company level and public policies in selected European countries”. Demography and Employment. Öffentlichkeits- und Marketingstrategie demographischer Wandel.
- Davies, G. (2008). "Employer Branding and its Influence on Managers". European Journal of Marketing, 42 (5).
- Dew-Becker, I. & Gordon, R.J. (2008). The Role of Labor Market Changes in the Slowdown of European Productivity Growth. NBER Working Paper No. 13840.
- Dubinsky, Alan J., and John M. Gwin (1981). “Business Ethics: Buyers and Sellers”. Journal of Purchasing and Materials Management. 17 (Winter).
- Edwards, M. R. (2010). “An Integrative Review of Employer Branding and OB Theory”. Personnel Review. 39 (1-2).
- Ewing, M.T., Pitt, L.F., de Bussy, N.M. & Berthon, P. (2002). “Employment Branding in the Knowledge Economy”. International Journal of Advertising. 21 (1).
- Foster, C., Punjaisri, K., Cheng, R. (2010). "Exploring The Relationship Between Corporate, Internal and Employer Branding", Journal of Product & Brand Management. 19 (6).
- Gaddam, S. (2008). “Modelling Employer Branding Communication: The Softer Aspect of HR Marketing Management”, The Icfai Journal of Soft Skills. 2 (1).
- Heger, B. (2007). “Linking the Employment VP (EVP) To Employee Engagement and Business Outcomes: Preliminary Findings from a Linkage Research Pilot Study”. Organization Development Journal. 25 (2).
- Huczynski, A.A. and Buchanan, D.A. (2007). Organizational Behaviour. Harlow Essex: FT Prentice Hall.
- Kimpakorn, N. and Tocquer, G. (2005). “Employer Brand Equity: Employee Contribution to Service Brand Equity’. SERVSIG Research Conference, 2nd – 4th June 2005, Singapore.
- Kotler, P. H. (1991). Marketing Management: Analysis, Planning, and Control, 8th ed. Englewood Cliffs. NJ: Prentice-Hall. Inc.
- Kunerth, B. and Mosley, R. (2011). "Applying Employer Brand Management to Employee Engagement", Strategic HR Review. 10 (3).
- Lievens, F. and Highhouse, S. (2003). “The Relation of Instrumental and Symbolic Attributes to a Company’s Attractiveness as an Employer”. Personnel Psychology. 56.
- Lodberg, Ralf. (2011). “Employer Branding. På opdagelse i en ny branding-disciplin”. In Håndbog i strategisk public relations. Red. Henrik Merkelsen. Samfundslitteratur, 2011. 2. Edition. Pp. 157-178.
- Mael, F., & Ashforth, B. E. (1992). “Alumni and Their Alma Mater: A Partial Test of the Reformulated Model of Organizational Identification”. Journal of Organizational Behaviour, 13.
- Mandhanya, Y. and Maitri, S. (2010). “Employer Branding: A Tool for Talent Management”. Global Management Review, 4 (2) [online]. Available from: Business Source Complete at http://search.ebscohost.com/ [Accessed 28.3.2011].
- Martin, G., Gollan, P. and J., Grigg, K. (2011). “Is There A Bigger And Better Future for Employer Branding? Facing Up to Innovation, Corporate Reputations and Wicked Problems in SHRM”. The International Journal of Human Resource Management. 22 (17).
- Minchingotn, B. and Thorne, K. (2007). “Measuring the Effectiveness of Your Employer Brand”. Human Resources Magazine. 12 (4).
- Moroko, L., and Uncles, M. D. (2008). ”Characteristics of Successful Employer Brands”, Journal of Brand Management. 16 (3).
- Mosley, R. (2007). ”Customer Experience, Organizational Culture and the Employer Brand”, Journal of Brand Management, 15 (2).
- Pillai, R. and Williams, E. A. (2004). “Transformational Leadership, Self-efficacy, Group Cohesiveness, Commitment, and Performance”. Journal of Organizational Change Management, 17 (2).
- Rosethorn, Helen (2009). Origins – Two Roots to the Family Tree.The Employer Brand-Keeping Faith with the Deal. Bernard Hodes Group Gowan Publishing pg 3-16.
- Sullivan, J. (2004). “Eight Elements of A Successful Employment Brand”, ER Daily, 23February. Retrieved 2012-11-13 from http://www.ere.net/2004/02/23/the-8-elements-of-asuccessful-
- Tabachnick, B. G. and Fidell, L.S. (2007). Using Multivariate Statistics. Boston: Pearson Education.
- Taylor, S. (2010). Resourcing and Talent Management. London: Chartered Institute of Personnel and Development
- Watson G. and Reissner S. (2010). Developing Skills for Business Leadership. London: CIPD.
Year 2015,
, 255 - 262, 31.08.2015
Abstract
References
- Aggerholm, H. K., Andersen, S. E., & Thomsen, C. (2011). “Conceptualising employer branding in sustainable organisation”s. Corporate Communications: An International Journal, 16 (2).
- Ambler, T., Barrow, S. (1996). ”The Employer Brand”, Journal of Brand Management. 4 (3).
- Arnold, H. J. and Feldman, D. C. (1982). “A Multivariate Analysis of the Determinants of Job Turnover.” Journal of Applied Psychology, 67.
- Backhaus, K. Tikoo, S. (2004). ”Conceptualizing and Researching Employer Branding”. Career Development International. 9 (5).
- Barrow, S. (2008). ”A Brand New View”. People Management, February.
- Barrow, S., Mosley, R. (2005). The Employer Brand. West Sussex: John Wiley & Sons Ltd.
- Beardwell J and Claydon T. (2010). HRM A Contemporary Approach. Harlow: FT Prentice Hall.
- Bierwirth A. (2003). Die Führung der Unternehmensmarke. Frankfurt am Main: Peter Lang.
- Buck, H. & Dworschak, B. (eds.) 2003. ”Ageing and work in Europe.Strategies at company level and public policies in selected European countries”. Demography and Employment. Öffentlichkeits- und Marketingstrategie demographischer Wandel.
- Davies, G. (2008). "Employer Branding and its Influence on Managers". European Journal of Marketing, 42 (5).
- Dew-Becker, I. & Gordon, R.J. (2008). The Role of Labor Market Changes in the Slowdown of European Productivity Growth. NBER Working Paper No. 13840.
- Dubinsky, Alan J., and John M. Gwin (1981). “Business Ethics: Buyers and Sellers”. Journal of Purchasing and Materials Management. 17 (Winter).
- Edwards, M. R. (2010). “An Integrative Review of Employer Branding and OB Theory”. Personnel Review. 39 (1-2).
- Ewing, M.T., Pitt, L.F., de Bussy, N.M. & Berthon, P. (2002). “Employment Branding in the Knowledge Economy”. International Journal of Advertising. 21 (1).
- Foster, C., Punjaisri, K., Cheng, R. (2010). "Exploring The Relationship Between Corporate, Internal and Employer Branding", Journal of Product & Brand Management. 19 (6).
- Gaddam, S. (2008). “Modelling Employer Branding Communication: The Softer Aspect of HR Marketing Management”, The Icfai Journal of Soft Skills. 2 (1).
- Heger, B. (2007). “Linking the Employment VP (EVP) To Employee Engagement and Business Outcomes: Preliminary Findings from a Linkage Research Pilot Study”. Organization Development Journal. 25 (2).
- Huczynski, A.A. and Buchanan, D.A. (2007). Organizational Behaviour. Harlow Essex: FT Prentice Hall.
- Kimpakorn, N. and Tocquer, G. (2005). “Employer Brand Equity: Employee Contribution to Service Brand Equity’. SERVSIG Research Conference, 2nd – 4th June 2005, Singapore.
- Kotler, P. H. (1991). Marketing Management: Analysis, Planning, and Control, 8th ed. Englewood Cliffs. NJ: Prentice-Hall. Inc.
- Kunerth, B. and Mosley, R. (2011). "Applying Employer Brand Management to Employee Engagement", Strategic HR Review. 10 (3).
- Lievens, F. and Highhouse, S. (2003). “The Relation of Instrumental and Symbolic Attributes to a Company’s Attractiveness as an Employer”. Personnel Psychology. 56.
- Lodberg, Ralf. (2011). “Employer Branding. På opdagelse i en ny branding-disciplin”. In Håndbog i strategisk public relations. Red. Henrik Merkelsen. Samfundslitteratur, 2011. 2. Edition. Pp. 157-178.
- Mael, F., & Ashforth, B. E. (1992). “Alumni and Their Alma Mater: A Partial Test of the Reformulated Model of Organizational Identification”. Journal of Organizational Behaviour, 13.
- Mandhanya, Y. and Maitri, S. (2010). “Employer Branding: A Tool for Talent Management”. Global Management Review, 4 (2) [online]. Available from: Business Source Complete at http://search.ebscohost.com/ [Accessed 28.3.2011].
- Martin, G., Gollan, P. and J., Grigg, K. (2011). “Is There A Bigger And Better Future for Employer Branding? Facing Up to Innovation, Corporate Reputations and Wicked Problems in SHRM”. The International Journal of Human Resource Management. 22 (17).
- Minchingotn, B. and Thorne, K. (2007). “Measuring the Effectiveness of Your Employer Brand”. Human Resources Magazine. 12 (4).
- Moroko, L., and Uncles, M. D. (2008). ”Characteristics of Successful Employer Brands”, Journal of Brand Management. 16 (3).
- Mosley, R. (2007). ”Customer Experience, Organizational Culture and the Employer Brand”, Journal of Brand Management, 15 (2).
- Pillai, R. and Williams, E. A. (2004). “Transformational Leadership, Self-efficacy, Group Cohesiveness, Commitment, and Performance”. Journal of Organizational Change Management, 17 (2).
- Rosethorn, Helen (2009). Origins – Two Roots to the Family Tree.The Employer Brand-Keeping Faith with the Deal. Bernard Hodes Group Gowan Publishing pg 3-16.
- Sullivan, J. (2004). “Eight Elements of A Successful Employment Brand”, ER Daily, 23February. Retrieved 2012-11-13 from http://www.ere.net/2004/02/23/the-8-elements-of-asuccessful-
- Tabachnick, B. G. and Fidell, L.S. (2007). Using Multivariate Statistics. Boston: Pearson Education.
- Taylor, S. (2010). Resourcing and Talent Management. London: Chartered Institute of Personnel and Development
- Watson G. and Reissner S. (2010). Developing Skills for Business Leadership. London: CIPD.
There are 35 citations in total.
Details
| Primary Language | English |
|---|---|
| Journal Section | Articles |
| Authors | |
| Publication Date | August 31, 2015 |
| Submission Date | August 30, 2015 |
| Published in Issue | Year 2015 |
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