Research Article

MARKETING ANALYSIS AND ADVERTISING TECHNOLOGIES AS THE BASIS FOR MAKING A STRATEGIC DECISION ON COMPANY DEVELOPMENT (ON THE EXAMPLE OF ALLTREM LLC)

Volume: 6 Number: 16 September 10, 2020
  • Grigory V. Vakku
  • Tatyana B. Ulyanova
  • Marina I. Vakku
IJASOS- International E-journal of Advances in Social Sciences Cover
IJASOS- International E-journal of Advances in Social Sciences
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MARKETING ANALYSIS AND ADVERTISING TECHNOLOGIES AS THE BASIS FOR MAKING A STRATEGIC DECISION ON COMPANY DEVELOPMENT (ON THE EXAMPLE OF ALLTREM LLC)

Abstract

In this article the authors study the activities of Allterm LLC. It was found that the company participates in the market for wholesale of plumbing and heating equipment and sanitary fittings in Russia. Based on the analysis, the authors of the article argue that marketing research should become a permanent element of the existing integrated information process. In order to be able to analyze the present situation and make plans for the future, the company must develop and use an environmental observation plan. The article also formulates recommendations for making a strategic decision on the development of Allterm LLC

Keywords

References

  1. Grevtseva, Vakku. (2016). Grevtseva, E. A., Vakku, G. V., Pechnikov, V. V. Features of the online store and its advertising in the network. // New science: problems and prospects: science.- pract. ed. at the end of the Year. science.- pract. Conf. In 2 h. 2-Sterlitamak: AMI, 2016. - s. 120-123

Details

Primary Language

English

Subjects

-

Journal Section

Research Article

Authors

Grigory V. Vakku
Russian Federation

Tatyana B. Ulyanova
Russian Federation

Marina I. Vakku
Russian Federation

Publication Date

September 10, 2020

Submission Date

February 13, 2020

Acceptance Date

April 7, 2020

Published in Issue

Year 1970 Volume: 6 Number: 16

DOI

https://doi.org/10.18769/ijasos.616044

IZ

https://izlik.org/JA64HL82SP

Cite

RIS / Bibtex
EndNote
Vakku GV, Ulyanova TB, Vakku MI (September 1, 2020) MARKETING ANALYSIS AND ADVERTISING TECHNOLOGIES AS THE BASIS FOR MAKING A STRATEGIC DECISION ON COMPANY DEVELOPMENT (ON THE EXAMPLE OF ALLTREM LLC). IJASOS- International E-journal of Advances in Social Sciences 6 16 327–331.

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