MANAGERIAL STRATEGY FOR INCREASING THE PERFORMANCE OF TRAVEL AGENCY BY INCREASING THE JOB SATISFACTION AND JOB PERFORMACE OF TRAVEL AGENTS

The purpose of this research is to elaborate a model that could be easily implemented in travel agencies, with the purpose of increasing the employees’ work satisfaction and performances, by implementing some strategic directions which focus on actions that will be implemented by the manager, actions related with the reward and compensation system, and actions linked to the image of the company on the market. This research brings new elements because until present days there were only a few studies that focused on a managerial strategy, which is interested in increasing the performances of travel agencies through its employees. Until now, the researchers that studied the relationship between job satisfaction and job performance haven’t rechead a conclusion about the type of relantionship that exists between the two variables. The current paper starts from two hypothesis: the first asummes that by implementing strategic directions of increasing the employees’ job satisfaction, the job satisfaction will increase and it will lead to the increase of employees’ work performances. The second hypothesis claims that the employees who register high scores of work performance will help the travel agency to improve its financial outcomes. Concerning the research methodology, there were used qualitative methods of research, which focused on describing the phenomena. There were used indirect research methods, such as consulting the literature in the field of organizational psychology and consumer science. Next, the modeling method was used, with the purpose of elaborating an empirical model, based on analogies, that will present an image of the social-economical phenomenon which appear in real life. In other words, the model describes in what manner the strategic directions of increasing the employees’ job satisfaction influence the travel agency’s performance. Starting from the March and  Simon Scheme, it was elaborated a model for travel agencies, which has the customer in its center. The model shows how a travel agency could improve its performance by implementing some strategies of increasing the employees’ job satisfaction. Later, another model was elaborated, which suggests how work performance and work satisfaction of the employees could help the business of travel agencies.