ANALYSIS OF EFFECTIVENESS OF COMPANIES PARTICIPATION IN INTERNATIONAL STRATEGIC ALLIANCES
Abstract
Strategic alliances in the global economy are seen as one of the fundamental pillars of business development sustainability. The analysis of scientific papers showed the absence of reasonable methods of analysis and assessment of the participation effectiveness in strategic alliances. The purpose of the study is to develop the analytical tools assess the participation effectiveness in international strategic alliances. The methodological basis of the research served as scientific, mathematical-statistical, analytical methods, systematic approach to assessing the effectiveness of the participation of companies in international strategic alliances.
Scientific results are systematization, analysis and development concepts, objectives and benefits of establishing an international strategic alliance development and testing methodology for identifying synergistic effects of participation in alliances that includes qualitative and quantitative components.
Keywords
References
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Details
Primary Language
English
Subjects
-
Journal Section
Research Article
Authors
Nataliya Kazakova
Russian Federation
Olga Shemetkova
Russian Federation
Alisa Chemarina
Russian Federation
Margarita Melnik
Russian Federation
Publication Date
August 31, 2018
Submission Date
July 2, 2018
Acceptance Date
August 14, 2018
Published in Issue
Year 2018 Volume: 4 Number: 11