HUMAN RESOURCES MANAGEMENT PRACTICES & EMPLOYER BRANDING COMPARATIVE STUDY BETWEEN SERVICE AND PRODUCT SECTOR

Mohamed Wahba; Dalia Elmanadily

doi:10.18769/ijasos.57050

EN

HUMAN RESOURCES MANAGEMENT PRACTICES & EMPLOYER BRANDING COMPARATIVE STUDY BETWEEN SERVICE AND PRODUCT SECTOR

Abstract

This study is an exploratory study aims to investigate the impact of human resources management practices on employer branding personality by comparing between Pharmaceuticals industry and Telecommunication sector in Egypt. The survey was based on corporate character scale indicators that had been modified and used locally & HRM practices. The paper surveyed literature review of the employer branding (EB) concept and recruitment, training, reward system, performance appraisal and career management in the pharmaceutical and telecommunication sector overview in Egypt. The study findings human resources management practices impacts employer branding as illustrated through paper. Which, deeply interwoven and opens up new questions to be explored by future research identified through paper.

Keywords: HRM, Employer branding, Pharmaceutical industry, Telecommunication sector.

Keywords

HRM, Employer branding, Pharmaceutical industry, Telecommunication sector

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Details

Primary Language

English

Subjects

-

Journal Section

-

Authors

Mohamed Wahba

Dalia Elmanadily

Publication Date

August 31, 2015

Submission Date

August 30, 2015

Acceptance Date

-

Published in Issue

Year 1970 Volume: 1 Number: 2

DOI

https://doi.org/10.18769/ijasos.57050

IZ

https://izlik.org/JA33KZ73RF

Cite

RIS / Bibtex

EndNote

Wahba M, Elmanadily D (August 1, 2015) HUMAN RESOURCES MANAGEMENT PRACTICES & EMPLOYER BRANDING COMPARATIVE STUDY BETWEEN SERVICE AND PRODUCT SECTOR. IJASOS- International E-journal of Advances in Social Sciences 1 2 255–262.