NERDS: THE PHENOMENON OF INTERTEXTUAL GARMENT BETWEEN WORSHIP AND DISTINCTION
Abstract
Printed T-shirts are the characteristic garment, risen to the role of distinctive “uniform”, used by one of the most representative socio-cultural phenomenon of the latest years: nerds. Rather than the style of the garment, more than its aesthetic dimension, I focus on T-shirt explicit semiotic content.
This paper aims to show how nerds could be considered as a universal cultural field based on consumption practices. How a label once considered a stigma became something to be proud of. How the choice of clothing becomes a complex tool for identity construction and community making.
Keywords: Mass Culture, Communication, Community, Cinema, Comics, Television, Fandom.
Keywords
References
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Details
Primary Language
English
Subjects
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Journal Section
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Authors
Emiliano Chirchiano
Publication Date
August 31, 2015
Submission Date
August 30, 2015
Acceptance Date
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Published in Issue
Year 2015 Volume: 1 Number: 2