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Researchers
V. Özlem Akgün
V. Özlem Akgün
Assoc. Prof. Dr.
SELÇUK ÜNİVERSİTESİ, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ, ULUSLARARASI TİCARET BÖLÜMÜ
Publication
14
Review
6
CrossRef Cited
1
TR Dizin Cited
1
14
Publication
6
Review
1
CrossRef Cited
1
TR Dizin Cited
0000-0002-0597-7318
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Summary
Publications
Peer Review
Cited
Research Fields
Marketing
Digital Marketing
Consumer Behaviour
Product and Brand Management
Institution
SELÇUK ÜNİVERSİTESİ, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ, ULUSLARARASI TİCARET BÖLÜMÜ
Popular Publications
A RESEARCH ON THE EFFECT OF RELATIONAL MARKETING ON BRAND LOYALTY
Authors:
V. Özlem Akgün
,
Fatma Kuzukerpiç
,
Mehmet Akif Çini
Published: 2023 ,
Journal of Current Marketing Approaches and Research
DOI: 10.54439/gupayad.1353729
CITED
0
FAVORITE
3
TOTAL DOWNLOAD COUNT
318
0
CITED
3
FAVORITE
318
TOTAL DOWNLOAD COUNT
GUERILLA MARKETING ACTIVITIES AND ITS EFFECT ON CONSUMERS
Authors:
V. Özlem Akgün
,
Bedirhan Demir
,
Mehmet Akif Çini
Published: 2024 ,
Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.1301417
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
94
0
CITED
1
FAVORITE
94
TOTAL DOWNLOAD COUNT
A qualitative research on organizational commitment and job satisfaction: Example of ground handling company employees
Authors:
Mehmet Akif Çini
,
V. Özlem Akgün
Published: 2023 ,
International Journal of Aeronautics and Astronautics
DOI: 10.55212/ijaa.1397614
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
155
0
CITED
1
FAVORITE
155
TOTAL DOWNLOAD COUNT
Publications
GUERILLA MARKETING ACTIVITIES AND ITS EFFECT ON CONSUMERS
Authors:
V. Özlem Akgün
,
Bedirhan Demir
,
Mehmet Akif Çini
Published: 2024 ,
Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.1301417
FAVORITE
1
TOTAL DOWNLOAD COUNT
94
1
FAVORITE
94
TOTAL DOWNLOAD COUNT
A qualitative research on organizational commitment and job satisfaction: Example of ground handling company employees
Authors:
Mehmet Akif Çini
,
V. Özlem Akgün
Published: 2023 ,
International Journal of Aeronautics and Astronautics
DOI: 10.55212/ijaa.1397614
FAVORITE
1
TOTAL DOWNLOAD COUNT
155
1
FAVORITE
155
TOTAL DOWNLOAD COUNT
A RESEARCH ON THE EFFECT OF RELATIONAL MARKETING ON BRAND LOYALTY
Authors:
V. Özlem Akgün
,
Fatma Kuzukerpiç
,
Mehmet Akif Çini
Published: 2023 ,
Journal of Current Marketing Approaches and Research
DOI: 10.54439/gupayad.1353729
FAVORITE
3
TOTAL DOWNLOAD COUNT
318
3
FAVORITE
318
TOTAL DOWNLOAD COUNT
The Effect of Content Marketing on Brand Advocacy: Konya Province Field Study
Authors:
V. Özlem Akgün
,
Zeynep Kızılkan
Published: 2022 ,
Karamanoglu Mehmetbey University Journal of Social and Economic Research
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
854
0
FAVORITE
854
TOTAL DOWNLOAD COUNT
The Effect of Brand Origin on Trust in Advertisement and Attitudes towards Advertisement: The Roles of Consumer Ethnocentrism, Cosmopolitanism and Xenocentrism
Authors:
V. Özlem Akgün
,
Tuğçe Sancı
,
Selahattin Onur Karlık
Published: 2022 ,
The Journal of Selcuk University Social Sciences Institute
DOI: 10.52642/susbed.1097017
FAVORITE
0
TOTAL DOWNLOAD COUNT
1301
0
FAVORITE
1301
TOTAL DOWNLOAD COUNT
REKLAMA YÖNELİK TUTUM, MARKA BİLİNİRLİĞİ VE MARKA GÜVENİ İLİŞKİSİ BAĞLAMINDA BEYAZ EŞYA KULLANICILARI ÜZERİNE BİR ARAŞTIRMA
Authors:
Ozlem Akgun
,
Hacı Halil Başer
Published: 2021 ,
Türkiye Mesleki ve Sosyal Bilimler Dergisi
DOI: 10.46236/jovosst.980453
FAVORITE
0
TOTAL DOWNLOAD COUNT
776
0
FAVORITE
776
TOTAL DOWNLOAD COUNT
The Effect of the Benefit Expected from Global Brands and the Global Brand Awareness Level on Attitudes Toward Global Brands: An Empirical Research
Authors:
Ozlem Akgun
,
Umut Yavuz
Published: 2021 ,
Journal of Selçuk University Social Sciences Vocational School
DOI: 10.29249/selcuksbmyd.880798
FAVORITE
0
TOTAL DOWNLOAD COUNT
1438
0
FAVORITE
1438
TOTAL DOWNLOAD COUNT
A Field Study to Measure the Effects of Corporate Reputation Management Practices on Brand Value for Employees
Authors:
V. Özlem Akgün
,
Mahmut Tekin
Published: 2019 ,
Gaziantep University Journal of Social Sciences
DOI: 10.21547/jss.478378
FAVORITE
0
TOTAL DOWNLOAD COUNT
2071
0
FAVORITE
2071
TOTAL DOWNLOAD COUNT
İŞLETMELERDE AR-GE HARCAMALARININ KARLILIĞA ETKİSİ: ASELSAN ÖRNEĞİ
Authors:
Ali Akgün
,
V. Özlem Akgün
Published: 2016 ,
Selçuk Üniversitesi Sosyal ve Teknik Araştırmalar Dergisi
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
79
0
FAVORITE
79
TOTAL DOWNLOAD COUNT
AĞIZDAN AĞIZA İLETİŞİM KAVRAMININ ÖNEMİ ÜZERİNE KURAMSAL BİR ÇALIŞMA: TURİZM ARAŞTIRMALARI İNCELEMESİ
Authors: Gözde S. Ergün,
V. Özlem Akgün
Published: 2016 ,
Selçuk Üniversitesi Sosyal ve Teknik Araştırmalar Dergisi
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
155
0
FAVORITE
155
TOTAL DOWNLOAD COUNT
YENİ BİR PAZARLAMA YAKLAŞIMI OLARAK NÖROPAZARLAMA ÜZERİNE KURAMSAL BİR ARAŞTIRMA
Authors:
V. Özlem Akgün
, Gözde S. Ergün
Published: 2016 ,
Selçuk Üniversitesi Sosyal ve Teknik Araştırmalar Dergisi
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
381
0
FAVORITE
381
TOTAL DOWNLOAD COUNT
MARKA VE MARKA DEĞERİ OLGUSU: MARKA DEĞERİNİN TESPİTİNE YÖNELİK BİR UYGULAMA
Authors:
V. Özlem Akgün
,
Ali Akgün
Published: 2014 ,
Selçuk Üniversitesi Sosyal ve Teknik Araştırmalar Dergisi
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
265
0
FAVORITE
265
TOTAL DOWNLOAD COUNT
ENFORMASYON SİSTEMLERİNİN ÖRGÜT VE ÖRGÜT STRATEJİLERİ BAĞLAMINDA DEĞERLENDİRİLMESİ
Authors:
V. Özlem Akgün
Published: 2013 ,
Selçuk Üniversitesi Sosyal ve Teknik Araştırmalar Dergisi
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
34
0
FAVORITE
34
TOTAL DOWNLOAD COUNT
TEDARİKÇİ SEÇİMİNDE BULANIK ÇIKARIM SİSTEMİ KURULMASINA YÖNELİK BİR UYGULAMA
Authors:
V. Özlem Akgün
Published: 2012 ,
Selçuk Üniversitesi Sosyal ve Teknik Araştırmalar Dergisi
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
46
0
FAVORITE
46
TOTAL DOWNLOAD COUNT
Articles published in
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Gaziantep University Journal of Social Sciences
International Journal of Aeronautics and Astronautics
Journal of Current Marketing Approaches and Research
Journal of Selçuk University Social Sciences Vocational School
Karamanoglu Mehmetbey University Journal of Social and Economic Research
Selçuk Üniversitesi Sosyal ve Teknik Araştırmalar Dergisi
The Journal of Selcuk University Social Sciences Institute
Türkiye Mesleki ve Sosyal Bilimler Dergisi
Reviews
Gaziantep University Journal of Social Sciences
Karadeniz Araştırmaları
The Journal of Selcuk University Social Sciences Institute
Publications
The Effect of Brand Origin on Trust in Advertisement and Attitudes towards Advertisement: The Roles of Consumer Ethnocentrism, Cosmopolitanism and Xenocentrism
Authors:
V. Özlem Akgün
,
Tuğçe Sancı
,
Selahattin Onur Karlık
Published: 2022 ,
The Journal of Selcuk University Social Sciences Institute
DOI: 10.52642/susbed.1097017
CITED
1
FAVORITE
0
TOTAL DOWNLOAD COUNT
1301
1
CITED
0
FAVORITE
1301
TOTAL DOWNLOAD COUNT
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