A CASE STUDY IN THE APPLICATION MARKET: BEHAVIOR OF PLAY STORE CUSTOMERS

Ihsan Tolga Medeni

doi:10.18769/ijasos.01735

A CASE STUDY IN THE APPLICATION MARKET: BEHAVIOR OF PLAY STORE CUSTOMERS

Year 2016, Volume: 2 Issue: 4, 174 - 180, 22.04.2016

Abstract

Google is one of the key players in the mobile market. With the power of its operating system, namely called as Android, many mobile phone producers were started to install their products to serve mobile device market customers. One of the key embedded applications in the Google’s Android operating system could be presented as the Play Store. Play Store is an application for the end users of the mobile devices that gives opportunities to other application from its rich application content. With a customer’s Google account, millions of applications are ready to download to these mobile devices. In the Play Store, these applications are categorized under twenty-eight different categorizes based on a simple tagging mechanism. In each category, applications are listed in three top lists, Top Paid list for the applications with the price tags; Top Free applications without price tags, and Top Grossing to support application’s run time payment mechanism. Based on the county of origin of the customer’s Google Accounts, the market application content is changing. In this study, the main purpose is to see the connection between Top 10 rankings changes based on external stimuluses such as starting of education semester in the schools and universities, migrant’s actions, exams that are coordinated by higher education authorizes etc… in a specific county application market. In this study with using an Android based cell phone the monthly changes in these top lists have been investigated by looking at only these top 10 lists of each category. The changes in these top 10 applications discussed with looking the possible environmental factor changes. This study is focused on the Turkish market in the period of July 2015 and November 2015. To be able to measure the changes, two ratios, Keeping Positions Ratio (KPR), and New Applications Ratio (NAR) were defined. This four-month period results presented and based on the most dynamic categories, the changes in the applications were discussed and presented.

Keywords: Application Market, Google Play Store, Top 10 Applications

Keywords

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References

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Year 2016, Volume: 2 Issue: 4, 174 - 180, 22.04.2016

Ihsan Tolga Medeni

Abstract

References

Crookston, R. K. (2006). A top 10 list of developments and issues impacting crop management and ecology during the past 50 years. Crop Science, 46(5),2253-2262.
Pilar, R.-A., Jorge A. & Calle, C. (2013). The use of current mobile learning applications in EFL. In 13th International Educational Technology Conference (1189-1196). Portugal, Elsevier Science.
Knight, E., Stuckey, M. I., Prapavessis, H.,& Petrella, R. J.(2015). Public health guidelines for physical activity: is there an app for that? A review of android and apple app stores. JMIR Mhealth and Uhealth , (3)2.
Walravens, N. (2015).Mobile city applications for Brussels citizens: Smart City trends, challenges and a reality check.Telematics and Informatics, 32(2),282-299.
Kaur, S. (2013).Pushing frontiers with the first lady of emerging technologies: top ten technology predictions for 2014 and beyond. IETE Technical Review, 30(6), 451-453.
Ghose, A. & Han, S. P. (2014). Estimating demand for mobile applications in the new economy. Management Science, 60(6),1470-1488.
Han, D. G. (2013). Analysis of user help design style for mobile application - based on top 100 free apps of play store for the first quarter of 2013 in Korea. Journal of Digital Design, 13(4),785-795.
Song, J., Kim, J..& Jones, D. R. (2012). The effects of application discoverability on user benefits in mobile application stores. In 10th Workshop on E-Business (WEB)(pp. 429-441). Shanghai, Peoples Rebuplic China: Springer-Verlag.
Wan, L. (2014). A study of factors affecting mobile application download. Journal of Digital Convergence,12 (7), 189-196.
Statisca 1, 2012 January-2015 July 2015 Global Mobile Operating Systems Statistics, http://www.statista.com/statistics/272698/global-market-share-held-by-taşınabilire-operating-systems-since-2009/.
Statisca 2, 2009 December- 2015 July, Google Application Store total number of applications, http://www.statista.com/statistics/266210/number-of-available-applications-in-the-google-play-store/.

There are 11 citations in total.

Details

Primary Language	English
Journal Section	Articles
Authors	Ihsan Tolga Medeni
Publication Date	April 22, 2016
Submission Date	April 21, 2016
Published in Issue	Year 2016 Volume: 2 Issue: 4

Cite

EndNote	Medeni IT (April 1, 2016) A CASE STUDY IN THE APPLICATION MARKET: BEHAVIOR OF PLAY STORE CUSTOMERS. IJASOS- International E-journal of Advances in Social Sciences 2 4 174–180.