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STRUCTUAL AND CONTENT ASPECTS OF CORPORATE PUBLICATIONS

 

1Grigory V. Vakku, 2Anna V. Sasim, 3Svetlana E. Stepanova, 4Irina V. Zhidova,  5Marina I. Vakku

1Moscow state University of Humanitie, Russia, vakku2006@rambler.ru; ORCID 0000-0001-7676-8962; SPIN-код: 3886-4740; AuthorID: 284494.

2FGBVOU VO "Academy of civil protection EMERCOM of Russia"; SPIN-код: 4082-4599, AuthorID: 703082; anna-sasim@mail.ru

3Chuvash state pedagogical University I. Y. Yakovleva, Russia; SPIN-код: 9615-5690, AuthorID: 443187; clers@mail.ru.

42nd year master's degree in Multimedia journalism at Moscow state University of Humanitie, Russia; izhidova_54@mail.ru.

5teacher MBOU «Gymnasium №1» Cheboksary, Russia, vakkmar@mail.ru

 

Abstract

In this article, the authors defined the concept of a corporate publication and presented the structurally meaningful features of corporate publications as a dynamic system with many components, as a general idea of the publication, as being a single indivisible emergent organism.

Keywords: corporate publications, corporate communications, corporate website, enterprise, public relations.


FULL TEXT FILE

DOI: https://doi.org/10.18769/ijasos.616047

IJASOS International e-Journal of Advances in Social Sciences, Peer-reviewed international Academic Journal, ISSN: 2411-183X

Vol. VI, ISSUE:16; April 2020

Publication date: 30.04.2020