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MARKETING ANALYSIS AND ADVERTISING TECHNOLOGIES AS THE BASIS FOR MAKING A STRATEGIC DECISION ON COMPANY DEVELOPMENT

(ON THE EXAMPLE OF ALLTREM LLC)

 

1Grigory V. Vakku, 2Tatyana B. Ulyanova, 3Marina I. Vakku

1Moscow state University of Humanitie, Russia vakku2006@rambler.ru; ORCID 0000-0001-7676-8962; SPIN-код: 3886-4740; AuthorID: 284494.

2FGBVOU VO "Academy of civil protection EMERCOM of Russia" solnze1974@mail.ru.

3Teacher MBOU «Gymnasium №1» Cheboksary, Russia, vakkmar@mail.ru.

 

Abstract

In this article the authors study the activities of Allterm LLC. It was found that the company participates in the market for wholesale of plumbing and heating equipment and sanitary fittings in Russia. Based on the analysis, the authors of the article argue that marketing research should become a permanent element of the existing integrated information process. In order to be able to analyze the present situation and make plans for the future, the company must develop and use an environmental observation plan. The article also formulates recommendations for making a strategic decision on the development of Allterm LLC.

Keywords: marketing, advertising, marketing analysis, Allterm LCC, strategic decision.


FULL TEXT FILE

DOI: https://doi.org/10.18769/ijasos.616044

IJASOS International e-Journal of Advances in Social Sciences, Peer-reviewed international Academic Journal, ISSN: 2411-183X

Vol. VI, ISSUE:16; April 2020

Publication date: 30.04.2020