Yeni Medya

Öz

The concept of social media, which has entered our lives with digitalization, has such a deep structure that hundreds of studies have been made on it, but still, so much research can contribute to the literature. Platforms that come into use one after another, the social identities addressed by each structure, the importance of the messages given and received, and the areas of action form the basis of the features that make the relevant design much more valuable. In the new world order, where even wars continue with the power of technology, not the military, in the 21st century, digital accessibility spreads to the socio-demographic characteristics of nations. The political actors, who are aware of this effect, turn the direction of the wind in their interests. The mass media, perhaps the only and most important weapon in which gunpowder was not used throughout the history of humanity, reaches what can be called the most remote corner of the world with the transforming world. A single signal, available via satellites, allows us to gain insight and develop attitudes about societies miles away. Such a power constitutes the most valuable working areas of the political actors who shape the course of the world. Therefore, the accessibility of the media and its transformative power in social dynamics, which constitute one of the problematics of this article, are examined through new digital platforms. Among the many social media applications, the importance of which is emphasized throughout the study, an evaluation was made through podcast publishing. The podcast application, whose existence and power have been accepted by American and European countries but which can still be considered untouched in Turkey, is a pillar that this article examines. A situation analysis has been mentioned regarding the power it has in the political arena and the area of influence it has created. A literature review was conducted on the position of podcast publishing, which is a new and unexplored communication platform in the world and Turkey. Thus, various assumptions were made by mentioning the importance of podcasts, the new and permanent version of radio, which entered our lives in the 2000s, for critical media. In this context, the political structure, purpose, and position of podcast publishing in Turkey, which is the main line of the study, are discussed from a broad perspective.