Araştırma Makalesi
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Rekabet Avantajı Açısından Tedarik Zinciri Dayanıklılığı, Tedarik Zinciri Bütünleşmesi ve Yeşil Pazarlama Yönelimi İlişkileri Üzerine Bir Araştırma

Yıl 2021, Sayı: 43, 139 - 162, 23.03.2021

Çınar Garip Serdar Pirtini Burçin Kaplan

https://doi.org/10.30794/pausbed.681090

Öz

Değişen rekabet şartları, rekabet avantajı sağlamayı zor bir süreç haline getirmiştir. Rekabet avantajı, tedarik zincirinin yapısından ve yeşil pazarlama anlayışından etkilenir hale gelmiştir. Yeşil pazarlama anlayışı tüketicileri ürünü satın almaya iten bir faktör haline gelmiştir. Yeşil pazarlama anlayışı böylelikle yeşil pazarlama yönelimi halini almıştır ve Türkçe olarak bu kavram ilk kez bu çalışmada kullanılmıştır. Tedarik zinciri ile ilgili en önemli değişkenler de tedarik zinciri bütünleşmesi ve tedarik zinciri dayanıklılığıdır.
Bu çalışmanın temel amacı tedarik zinciri bütünleşmesi, yeşil pazarlama yönelimi, tedarik zinciri dayanıklılığı bağımsız değişkenlerinin rekabet avantajı bağımlı değişkenini nasıl etkilediğini incelemektir. Lojistik sektöründe faaliyet gösteren şirketlerden veri toplamak amacıyla şirketler hakkında yeterli bilgiye sahip olan ortak, sahip veya üst düzey yönetici ile irtibata geçilmiştir.

Anahtar Kelimeler

Tedarik Zinciri Dayanıklılığı Tedarik Zinciri Bütünleşmesi Rekabet Avantajı Yeşil Pazarlama Yönelimi

Kaynakça

  • Acosta, A.S., Crespo, A.H. ve Agudo, J.C. (2018). Effect of Market Orientation, Network Capability and Entrepreneurial Orientation on International Performance of Small and Medium Enterprises (SMEs). International Business Review, 27, 1128-1140
  • Alpar, R. (2013). Uygulamalı Çok Değişkenli İstatiksel Yöntemler, Ankara: Detay Yayıncılık
  • Ambulkar, S., Blackhurst, J. ve Grae, S. (2015). Firm’s Resilience to Supply Chain Disruptions: Scale Development and Empirical Examination. Journal of Operations Management, 33-34, 111-122.
  • Azadeh, A., Salehi, V., Ashjari, B. ve Saberi, M. (2014). Performance Evaluation of Integrated Resilience Engineering Factors by Data Envelopment Analysis: The case of a petrochemical plant. Process Safety and Environmental Protection, 92(3), 231-241.
  • Bamberger, I., (1989) Developing Competitive Advantage in Small and Medium-Size Firms, Long Range Planning. Oxford, 22(5), 80-88. Banerjee, S.B. (2002). Corporate Environmentalism: The Construct and Its Measurement. Journal of Business Research, 55(3), 177-191.
  • Beheshti, H. M., Oghazi, P., Mostaghel, R. ve Hultman, M. (2014). Supply Chain Integration and Firm Performance: An Empirical Study of Swedish Manufacturing Firms. Competitiveness Review, 24(1), 20-31.
  • Bernardes, E.S. ve Hanna, M.D. (2009). A Theoretical Review of Flexibility, Agility and Responsiveness in the Operations Management Literature: Toward a Conceptual Definition of Customer Responsiveness. International Journal of Operations & Production Management, 29(1), 30-53.
  • Bayraktutan, Y., Tüylüoğlu, Ş. ve Özbilgin, M. (2012). “Lojistik Sektöründe Yoğunlaşma Analizi ve Lojistik Gelişmişlik Endeksi: Kocaeli Örneği”, Uluslararası Alanya İşletme Fakültesi Dergisi, 4(3), 61-71.
  • Cao, M. Vonderembse, M., Zhang, Q. ve Ragu-Nathan, T. (2010). Supply Chain Collaboration: Conceptualisation and Instrument Development. International Journal of Production Research, 48 (22), 6613-6635.
  • Chamorro, A., Rubio, S. ve Miranda, F.J. (2009). Characteristics of Research on Green Marketing. Business Strategy and the Environment, 18, 223-239.
  • Chen, S.Y. ve Chang, C.H. (2012). Enhance Green Purchase Intentions. Management Decision, 50(3), 502-520. Christopher, M. ve Peck, H., (2004). Building the Resilient Supply Chain. International Journal of Logistics Management, 15 (2), 1–14.
  • Colicchia, C., Dallari, F. ve Melacini, M. (2010). Increasing Supply Chain Resilience in a Global Sourcing Context. Production Planning & Control: The Management of Operations, 21 (7), 680–694.
  • Crane, A. (2000). Facing the backlash: Green Marketing and Strategic Reorientation in the 1990s. Journal of Strategic Marketing, 8(3), 277-296.
  • Davenport, T.H., (1993). Process Innovation: Reengineering Work Through Information Technology, Harvard Business School Press, Boston.
  • Fawcett, S. E. ve Magnan, G. M. (2002). The Rhetoric and Reality of Supply Chain Integration. International Journal of Physical Distribution & Logistics Management, 32(5), 339-361.
  • Flynn, B.B., Huo, B. ve Zhao, X., (2010). The Impact of Supply Chain Integration on Performance: a Contingency and Configuration Approach. Journal of Operations Management, 28 (1), 58–71.
  • Frohlich, M. ve Westbrook, R. (2001). Arcs of Integration: An International Study of Supply Chain Strategies. Journal of Operations Management, 19(2), 185-200.
  • Glenn Richey Jr, R., Chen, H., Upreti, R., Fawcett, S. E. ve Adams, F. G. (2009). The Moderating Role of Barriers on the Relationship Between Drivers to Supply Chain İntegration and Firm Performance. International Journal of Physical Distribution & Logistics Management, 39(10), 826-840.
  • Gölgeci, I. ve Ponomarov, S.Y. (2015). How Does Firm İnnovativeness Enable Supply Chain Resilience? The Moderating Role of Supply Uncertainty and Interdependence. Technology Analysis & Strategic Management 27 (3), 267-282.
  • Hohenstein, N. O., Feisel, E. Hartmann, E. ve Giunipero, L., (2015). Research on the Phenomenon of Supply Chain Resilience: a Systematic Review and Paths for Further Investigation. International Journal Physical Distribution Logistics Management, 45(1/2), 90–117.
  • Harrigan, K.R. (1984). Formulating vertical integration strategies. Academy of Management Review, 9(4), 638-652. Jüttner, U. (2005). Supply Chain Risk Management: Understanding the Business Requirements From a Practitioner Perspective. International Journal of Logistics Management, 16, 120-141.
  • Jüttner, U. ve Maklan, S. (2011). Supply Chain Resilience in the Global Financial Crisis: an Empirical Study. Supply Chain Management: An International Journal, 16(4), 246-259.
  • Kamalahmadi, M. ve Parast, M.M. (2016). A Review of the Literature on the Principles of Enterprise and Supply Chain Resilience: Major Findings and Directions for Future Research. International Journal of Production Economics, 171(1), 116-133. Krugman, P. (1994). Competitiveness: a Dangerous Obsession. Foreign Affairs, 73(2), 28-44.
  • Linton, J.D., Klassen, R. ve Jayaraman, V. (2007). Sustainable Supply Chains: An Introduction. Journal of Operations Management, 25(6), 1075-1082.
  • Liu, C., Shang, K., Lirn, T., Lai, K. ve Lun, Y.H.V. (2018). Supply Chain Resilience, Performance, and Management Policies in the Liner Shipping Industry. Transportation Research Part A, 110, 202-219.
  • Lockamy, A. ve Smith, W. (1997). A Strategic Alignment Approach for Effective Business Process Reengineering: Linking Strategy, Processes and Customers for Competitive Advantage. International Journal of Production Economics, 50(2–3), 141-153.
  • McAdam, R. ve McClelland, J. (2002). Individual and Team‐Based Idea Generation Within Innovation Management: Organisational and Research Agendas. European Journal of Innovation Management, 5(2), 86-97.
  • Ottman, J.A. (1994). Green Marketing: Opportunity for Innovation, NTC Business Books, McGraw-Hill, Lincolnwood, IL. Papadas, K.K. ve Avlonitis, G.J. (2014). The 4 C's of Environmental Business: Introducing a New Conceptual Framework. Social Business, 4(4), 345-360.
  • Papadas, K.K., Avlonitis, G.J. ve Carrigan, M. (2017). Green Marketing Orientation: Conceptualization, Scale Development and Validation. Journal of Business Research, 80, 2017, 236-246.
  • Pereira, C.R., Christopher, M. ve Silva, A.L.D., (2014). Achieving Supply Chain Resilience: The Role of Procurement. Supply Chain Management: International Journal, 19 (5/6), 626–642.
  • Pettit, T.J., Croxton, K.L. ve Fiksel, J. (2013). Ensuring Supply Chain Resilience: Development and İmplementation of an Assessment Tool. Journal of Business Logistics, 34, 46–76.
  • Porter, M.E. (1991). Towards a Dynamic Theory of Strategy. Strategic Management Journal, 12, 95–117.
  • Soni, U., Jain, V. ve Kumar, S. (2014). Measuring Supply Chain Resilience Using a Deterministic Modelling Approach. Computers and Industrial Engineering, 74 (2014), 11-25.
  • Swink, M. ve Nair, A. (2007). Capturing the Competitive Advantages of AMT: Design-manufacturing Integration as a Complementary Asset. Journal of Operations Management, 25(3), 736-754.
  • Tanyaş, M. (2015). İstanbul Lojistik Sektör Analizi Raporu, MUSIAD Araştırma Raporları: 95. http://www.musiad.org.tr/F/Root/Pdf/LOJISTIK_SEKTOR_ANALIZI_1_1.pdf (Erişim Tarihi: 01.06.2019).
  • Tatlıdil, H. (2002). Uygulamalı çok değişkenli istatistiksel analiz. Akademi Matbaası, Ankara.
  • Türkiye’nin Lojistik Analizi (2015) https://www.transmedya.com/dosya-haber/turkiyenin-lojistik-analizi-sasirabilirsiniz-h9482.html (Erişim Tarihi: 01.06.2019).
  • Wells,V.K., Manika, D., Gregory-Smith, D., Taheri, B. ve McCowlen, C. (2015). Heritage Tourism, CSR and the Role of Employee Environmental Behaviour. Tourism Management, 48, 399-413.
  • Wieland, A. ve Wallenburg, C.M. (2012). Dealing with Supply Chain Risks: Linking Risk Management Practices and Strategies to Performance. International Journal of Physical Distribution & Logistics Management, 42(10), 887-905.
  • Wieland, A. ve Wallenburg, C.M. (2013). The Influence of Relational Competencies on Supply Chain Resilience: a Relational View. International Journal of Physical Distribution & Logistics Management, 43(4). 300-320.
  • Zhang, C., Gunasekaran, A., Yu, W. ve Wang, C. (2015). A Comprehensive Model for Supply Chain Integration. Benchmarking: An International Journal, 22(6), 1141-1157.

Yıl 2021, Sayı: 43, 139 - 162, 23.03.2021

Çınar Garip Serdar Pirtini Burçin Kaplan

https://doi.org/10.30794/pausbed.681090

Öz

Kaynakça

  • Acosta, A.S., Crespo, A.H. ve Agudo, J.C. (2018). Effect of Market Orientation, Network Capability and Entrepreneurial Orientation on International Performance of Small and Medium Enterprises (SMEs). International Business Review, 27, 1128-1140
  • Alpar, R. (2013). Uygulamalı Çok Değişkenli İstatiksel Yöntemler, Ankara: Detay Yayıncılık
  • Ambulkar, S., Blackhurst, J. ve Grae, S. (2015). Firm’s Resilience to Supply Chain Disruptions: Scale Development and Empirical Examination. Journal of Operations Management, 33-34, 111-122.
  • Azadeh, A., Salehi, V., Ashjari, B. ve Saberi, M. (2014). Performance Evaluation of Integrated Resilience Engineering Factors by Data Envelopment Analysis: The case of a petrochemical plant. Process Safety and Environmental Protection, 92(3), 231-241.
  • Bamberger, I., (1989) Developing Competitive Advantage in Small and Medium-Size Firms, Long Range Planning. Oxford, 22(5), 80-88. Banerjee, S.B. (2002). Corporate Environmentalism: The Construct and Its Measurement. Journal of Business Research, 55(3), 177-191.
  • Beheshti, H. M., Oghazi, P., Mostaghel, R. ve Hultman, M. (2014). Supply Chain Integration and Firm Performance: An Empirical Study of Swedish Manufacturing Firms. Competitiveness Review, 24(1), 20-31.
  • Bernardes, E.S. ve Hanna, M.D. (2009). A Theoretical Review of Flexibility, Agility and Responsiveness in the Operations Management Literature: Toward a Conceptual Definition of Customer Responsiveness. International Journal of Operations & Production Management, 29(1), 30-53.
  • Bayraktutan, Y., Tüylüoğlu, Ş. ve Özbilgin, M. (2012). “Lojistik Sektöründe Yoğunlaşma Analizi ve Lojistik Gelişmişlik Endeksi: Kocaeli Örneği”, Uluslararası Alanya İşletme Fakültesi Dergisi, 4(3), 61-71.
  • Cao, M. Vonderembse, M., Zhang, Q. ve Ragu-Nathan, T. (2010). Supply Chain Collaboration: Conceptualisation and Instrument Development. International Journal of Production Research, 48 (22), 6613-6635.
  • Chamorro, A., Rubio, S. ve Miranda, F.J. (2009). Characteristics of Research on Green Marketing. Business Strategy and the Environment, 18, 223-239.
  • Chen, S.Y. ve Chang, C.H. (2012). Enhance Green Purchase Intentions. Management Decision, 50(3), 502-520. Christopher, M. ve Peck, H., (2004). Building the Resilient Supply Chain. International Journal of Logistics Management, 15 (2), 1–14.
  • Colicchia, C., Dallari, F. ve Melacini, M. (2010). Increasing Supply Chain Resilience in a Global Sourcing Context. Production Planning & Control: The Management of Operations, 21 (7), 680–694.
  • Crane, A. (2000). Facing the backlash: Green Marketing and Strategic Reorientation in the 1990s. Journal of Strategic Marketing, 8(3), 277-296.
  • Davenport, T.H., (1993). Process Innovation: Reengineering Work Through Information Technology, Harvard Business School Press, Boston.
  • Fawcett, S. E. ve Magnan, G. M. (2002). The Rhetoric and Reality of Supply Chain Integration. International Journal of Physical Distribution & Logistics Management, 32(5), 339-361.
  • Flynn, B.B., Huo, B. ve Zhao, X., (2010). The Impact of Supply Chain Integration on Performance: a Contingency and Configuration Approach. Journal of Operations Management, 28 (1), 58–71.
  • Frohlich, M. ve Westbrook, R. (2001). Arcs of Integration: An International Study of Supply Chain Strategies. Journal of Operations Management, 19(2), 185-200.
  • Glenn Richey Jr, R., Chen, H., Upreti, R., Fawcett, S. E. ve Adams, F. G. (2009). The Moderating Role of Barriers on the Relationship Between Drivers to Supply Chain İntegration and Firm Performance. International Journal of Physical Distribution & Logistics Management, 39(10), 826-840.
  • Gölgeci, I. ve Ponomarov, S.Y. (2015). How Does Firm İnnovativeness Enable Supply Chain Resilience? The Moderating Role of Supply Uncertainty and Interdependence. Technology Analysis & Strategic Management 27 (3), 267-282.
  • Hohenstein, N. O., Feisel, E. Hartmann, E. ve Giunipero, L., (2015). Research on the Phenomenon of Supply Chain Resilience: a Systematic Review and Paths for Further Investigation. International Journal Physical Distribution Logistics Management, 45(1/2), 90–117.
  • Harrigan, K.R. (1984). Formulating vertical integration strategies. Academy of Management Review, 9(4), 638-652. Jüttner, U. (2005). Supply Chain Risk Management: Understanding the Business Requirements From a Practitioner Perspective. International Journal of Logistics Management, 16, 120-141.
  • Jüttner, U. ve Maklan, S. (2011). Supply Chain Resilience in the Global Financial Crisis: an Empirical Study. Supply Chain Management: An International Journal, 16(4), 246-259.
  • Kamalahmadi, M. ve Parast, M.M. (2016). A Review of the Literature on the Principles of Enterprise and Supply Chain Resilience: Major Findings and Directions for Future Research. International Journal of Production Economics, 171(1), 116-133. Krugman, P. (1994). Competitiveness: a Dangerous Obsession. Foreign Affairs, 73(2), 28-44.
  • Linton, J.D., Klassen, R. ve Jayaraman, V. (2007). Sustainable Supply Chains: An Introduction. Journal of Operations Management, 25(6), 1075-1082.
  • Liu, C., Shang, K., Lirn, T., Lai, K. ve Lun, Y.H.V. (2018). Supply Chain Resilience, Performance, and Management Policies in the Liner Shipping Industry. Transportation Research Part A, 110, 202-219.
  • Lockamy, A. ve Smith, W. (1997). A Strategic Alignment Approach for Effective Business Process Reengineering: Linking Strategy, Processes and Customers for Competitive Advantage. International Journal of Production Economics, 50(2–3), 141-153.
  • McAdam, R. ve McClelland, J. (2002). Individual and Team‐Based Idea Generation Within Innovation Management: Organisational and Research Agendas. European Journal of Innovation Management, 5(2), 86-97.
  • Ottman, J.A. (1994). Green Marketing: Opportunity for Innovation, NTC Business Books, McGraw-Hill, Lincolnwood, IL. Papadas, K.K. ve Avlonitis, G.J. (2014). The 4 C's of Environmental Business: Introducing a New Conceptual Framework. Social Business, 4(4), 345-360.
  • Papadas, K.K., Avlonitis, G.J. ve Carrigan, M. (2017). Green Marketing Orientation: Conceptualization, Scale Development and Validation. Journal of Business Research, 80, 2017, 236-246.
  • Pereira, C.R., Christopher, M. ve Silva, A.L.D., (2014). Achieving Supply Chain Resilience: The Role of Procurement. Supply Chain Management: International Journal, 19 (5/6), 626–642.
  • Pettit, T.J., Croxton, K.L. ve Fiksel, J. (2013). Ensuring Supply Chain Resilience: Development and İmplementation of an Assessment Tool. Journal of Business Logistics, 34, 46–76.
  • Porter, M.E. (1991). Towards a Dynamic Theory of Strategy. Strategic Management Journal, 12, 95–117.
  • Soni, U., Jain, V. ve Kumar, S. (2014). Measuring Supply Chain Resilience Using a Deterministic Modelling Approach. Computers and Industrial Engineering, 74 (2014), 11-25.
  • Swink, M. ve Nair, A. (2007). Capturing the Competitive Advantages of AMT: Design-manufacturing Integration as a Complementary Asset. Journal of Operations Management, 25(3), 736-754.
  • Tanyaş, M. (2015). İstanbul Lojistik Sektör Analizi Raporu, MUSIAD Araştırma Raporları: 95. http://www.musiad.org.tr/F/Root/Pdf/LOJISTIK_SEKTOR_ANALIZI_1_1.pdf (Erişim Tarihi: 01.06.2019).
  • Tatlıdil, H. (2002). Uygulamalı çok değişkenli istatistiksel analiz. Akademi Matbaası, Ankara.
  • Türkiye’nin Lojistik Analizi (2015) https://www.transmedya.com/dosya-haber/turkiyenin-lojistik-analizi-sasirabilirsiniz-h9482.html (Erişim Tarihi: 01.06.2019).
  • Wells,V.K., Manika, D., Gregory-Smith, D., Taheri, B. ve McCowlen, C. (2015). Heritage Tourism, CSR and the Role of Employee Environmental Behaviour. Tourism Management, 48, 399-413.
  • Wieland, A. ve Wallenburg, C.M. (2012). Dealing with Supply Chain Risks: Linking Risk Management Practices and Strategies to Performance. International Journal of Physical Distribution & Logistics Management, 42(10), 887-905.
  • Wieland, A. ve Wallenburg, C.M. (2013). The Influence of Relational Competencies on Supply Chain Resilience: a Relational View. International Journal of Physical Distribution & Logistics Management, 43(4). 300-320.
  • Zhang, C., Gunasekaran, A., Yu, W. ve Wang, C. (2015). A Comprehensive Model for Supply Chain Integration. Benchmarking: An International Journal, 22(6), 1141-1157.
Toplam 41 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular Finans
Bölüm Makaleler
Yazarlar

Çınar Garip 0000-0002-6794-5012

Serdar Pirtini 0000-0002-9858-060X

Burçin Kaplan 0000-0003-4967-8405

Yayımlanma Tarihi 23 Mart 2021
Kabul Tarihi 20 Temmuz 2020
Yayımlandığı Sayı Yıl 2021 Sayı: 43

Kaynak Göster

APA Garip, Ç., Pirtini, S., & Kaplan, B. (2021). Rekabet Avantajı Açısından Tedarik Zinciri Dayanıklılığı, Tedarik Zinciri Bütünleşmesi ve Yeşil Pazarlama Yönelimi İlişkileri Üzerine Bir Araştırma. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi(43), 139-162. https://doi.org/10.30794/pausbed.681090
AMA Garip Ç, Pirtini S, Kaplan B. Rekabet Avantajı Açısından Tedarik Zinciri Dayanıklılığı, Tedarik Zinciri Bütünleşmesi ve Yeşil Pazarlama Yönelimi İlişkileri Üzerine Bir Araştırma. PAUSBED. Mart 2021;(43):139-162. doi:10.30794/pausbed.681090
Chicago Garip, Çınar, Serdar Pirtini, ve Burçin Kaplan. “Rekabet Avantajı Açısından Tedarik Zinciri Dayanıklılığı, Tedarik Zinciri Bütünleşmesi Ve Yeşil Pazarlama Yönelimi İlişkileri Üzerine Bir Araştırma”. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, sy. 43 (Mart 2021): 139-62. https://doi.org/10.30794/pausbed.681090.
EndNote Garip Ç, Pirtini S, Kaplan B (01 Mart 2021) Rekabet Avantajı Açısından Tedarik Zinciri Dayanıklılığı, Tedarik Zinciri Bütünleşmesi ve Yeşil Pazarlama Yönelimi İlişkileri Üzerine Bir Araştırma. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 43 139–162.
IEEE Ç. Garip, S. Pirtini, ve B. Kaplan, “Rekabet Avantajı Açısından Tedarik Zinciri Dayanıklılığı, Tedarik Zinciri Bütünleşmesi ve Yeşil Pazarlama Yönelimi İlişkileri Üzerine Bir Araştırma”, PAUSBED, sy. 43, ss. 139–162, Mart 2021, doi: 10.30794/pausbed.681090.
ISNAD Garip, Çınar vd. “Rekabet Avantajı Açısından Tedarik Zinciri Dayanıklılığı, Tedarik Zinciri Bütünleşmesi Ve Yeşil Pazarlama Yönelimi İlişkileri Üzerine Bir Araştırma”. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 43 (Mart 2021), 139-162. https://doi.org/10.30794/pausbed.681090.
JAMA Garip Ç, Pirtini S, Kaplan B. Rekabet Avantajı Açısından Tedarik Zinciri Dayanıklılığı, Tedarik Zinciri Bütünleşmesi ve Yeşil Pazarlama Yönelimi İlişkileri Üzerine Bir Araştırma. PAUSBED. 2021;:139–162.
MLA Garip, Çınar vd. “Rekabet Avantajı Açısından Tedarik Zinciri Dayanıklılığı, Tedarik Zinciri Bütünleşmesi Ve Yeşil Pazarlama Yönelimi İlişkileri Üzerine Bir Araştırma”. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, sy. 43, 2021, ss. 139-62, doi:10.30794/pausbed.681090.
Vancouver Garip Ç, Pirtini S, Kaplan B. Rekabet Avantajı Açısından Tedarik Zinciri Dayanıklılığı, Tedarik Zinciri Bütünleşmesi ve Yeşil Pazarlama Yönelimi İlişkileri Üzerine Bir Araştırma. PAUSBED. 2021(43):139-62.
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