Araştırma Makalesi
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YAPAY ZEKA TABANLI CHATBOT HİZMETİNİN KULLANICI ALIŞKANLIK VE DAVRANIŞLARI ÜZERİNE ETKİLERİ VE BİR UYGULAMA

Yıl 2024, Cilt: 46 Sayı: 1

Yasemin Doğu Yıldıran Şakir Erdem

https://doi.org/10.14780/muiibd.1381666

Öz

Günümüzde yapay zeka kullanan sistemlerin yaygınlaşması ve daha fazla kullanıcının günlük yaşantısında farklı alanlarda yer bulmasıyla tüketici davranışları üzerinde etkileri artmaktadır. Dijital kullanıcılar, daha fazla kontrol sahibi olduğu ve ihtiyaç duyduğu bilgiye hızlı ulaştığı sistemleri tercih etmektedir. Bu da sorunsuz etkileşim ve kişiselleştirme olanağı sunan chatbotların kullanımını arttırmıştır. Bu bağlamda bu araştırma çalışmasının asıl amacı; kavramsal açıdan Kişilerarası Davranış Teorisi ve E-S-QUAL ölçeğine dayanarak kullanıcıların chatbot kullanım niyeti ve alışkanlıklarını incelemek, onlarda kullanım davranışı oluşup oluşmadığını gözlemlemek ve kullanım niyeti oluşturan etmenleri ortaya koymaktır. Araştırma örneği için Türkiye’de çok kullanılan, yapay zeka tabanlı chatbot hizmeti sunan, bir e-ticaret platformundan alışveriş yapmış kullanıcılara erişilerek çevrimiçi anket yapılmış ve toplanan 319 geçerli anket analize dahil edilmiştir. Yapılan analizlerin sonucunda “Göreceli Avantaj” faktörünün “Kullanım Niyet”ini, “Kullanım Niyeti” ve “Alışkanlık” faktörlerinin “Davranış”ı etkilediği görülmüş ayrıca aracılık analizlerinde de ilişki tespit edilmiştir.

Anahtar Kelimeler

Yapay zeka Chatbot Kullanıcı Davranışı Kullanıcı Alışkanlıkları Kişilerarası Davranış Teorisi

Etik Beyan

Bu çalışmanın, özgün bir çalışma olduğunu; çalışmanın hazırlık, veri toplama, analiz ve bilgilerin sunumu olmak üzere tüm aşamalarından bilimsel etik ilke ve kurallarına uygun davrandığımı; bu çalışma kapsamında elde edilmeyen tüm veri ve bilgiler için kaynak gösterdiğimi ve bu kaynaklara kaynakçada yer verdiğimi etik görev ve sorumluluklara riayet ettiğimi beyan ederim.

Destekleyen Kurum

Marmara Üniversitesi

Teşekkür

Çalışma boyunca her daim yanımda olan değerli hocalarım Prof. Dr. Şakir Erdem ve Prof. Dr. Beril Durmuş'a teşekkür ve saygılarımla...

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Toplam 82 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular İş Sistemleri (Diğer)
Bölüm Makaleler
Yazarlar

Yasemin Doğu Yıldıran 0000-0001-8499-8290

Şakir Erdem 0000-0003-2145-3060

Erken Görünüm Tarihi 19 Şubat 2024
Yayımlanma Tarihi
Gönderilme Tarihi 27 Ekim 2023
Kabul Tarihi 25 Kasım 2023
Yayımlandığı Sayı Yıl 2024 Cilt: 46 Sayı: 1

Kaynak Göster

APA Doğu Yıldıran, Y., & Erdem, Ş. (2024). YAPAY ZEKA TABANLI CHATBOT HİZMETİNİN KULLANICI ALIŞKANLIK VE DAVRANIŞLARI ÜZERİNE ETKİLERİ VE BİR UYGULAMA. Marmara Üniversitesi İktisadi Ve İdari Bilimler Dergisi, 46(1). https://doi.org/10.14780/muiibd.1381666
AMA Doğu Yıldıran Y, Erdem Ş. YAPAY ZEKA TABANLI CHATBOT HİZMETİNİN KULLANICI ALIŞKANLIK VE DAVRANIŞLARI ÜZERİNE ETKİLERİ VE BİR UYGULAMA. Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi. Şubat 2024;46(1). doi:10.14780/muiibd.1381666
Chicago Doğu Yıldıran, Yasemin, ve Şakir Erdem. “YAPAY ZEKA TABANLI CHATBOT HİZMETİNİN KULLANICI ALIŞKANLIK VE DAVRANIŞLARI ÜZERİNE ETKİLERİ VE BİR UYGULAMA”. Marmara Üniversitesi İktisadi Ve İdari Bilimler Dergisi 46, sy. 1 (Şubat 2024). https://doi.org/10.14780/muiibd.1381666.
EndNote Doğu Yıldıran Y, Erdem Ş (01 Şubat 2024) YAPAY ZEKA TABANLI CHATBOT HİZMETİNİN KULLANICI ALIŞKANLIK VE DAVRANIŞLARI ÜZERİNE ETKİLERİ VE BİR UYGULAMA. Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi 46 1
IEEE Y. Doğu Yıldıran ve Ş. Erdem, “YAPAY ZEKA TABANLI CHATBOT HİZMETİNİN KULLANICI ALIŞKANLIK VE DAVRANIŞLARI ÜZERİNE ETKİLERİ VE BİR UYGULAMA”, Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi, c. 46, sy. 1, 2024, doi: 10.14780/muiibd.1381666.
ISNAD Doğu Yıldıran, Yasemin - Erdem, Şakir. “YAPAY ZEKA TABANLI CHATBOT HİZMETİNİN KULLANICI ALIŞKANLIK VE DAVRANIŞLARI ÜZERİNE ETKİLERİ VE BİR UYGULAMA”. Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi 46/1 (Şubat 2024). https://doi.org/10.14780/muiibd.1381666.
JAMA Doğu Yıldıran Y, Erdem Ş. YAPAY ZEKA TABANLI CHATBOT HİZMETİNİN KULLANICI ALIŞKANLIK VE DAVRANIŞLARI ÜZERİNE ETKİLERİ VE BİR UYGULAMA. Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi. 2024;46. doi:10.14780/muiibd.1381666.
MLA Doğu Yıldıran, Yasemin ve Şakir Erdem. “YAPAY ZEKA TABANLI CHATBOT HİZMETİNİN KULLANICI ALIŞKANLIK VE DAVRANIŞLARI ÜZERİNE ETKİLERİ VE BİR UYGULAMA”. Marmara Üniversitesi İktisadi Ve İdari Bilimler Dergisi, c. 46, sy. 1, 2024, doi:10.14780/muiibd.1381666.
Vancouver Doğu Yıldıran Y, Erdem Ş. YAPAY ZEKA TABANLI CHATBOT HİZMETİNİN KULLANICI ALIŞKANLIK VE DAVRANIŞLARI ÜZERİNE ETKİLERİ VE BİR UYGULAMA. Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi. 2024;46(1).

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