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Tüketicilerin Karara Varma İhtiyacının Hedonik ve Faydacı Tüketime Etkisi

Yıl 2022, Cilt: 7 Sayı: 1, 198 - 210, 30.06.2022

Filiz Çopuroğlu Filiz Çayırağası

Öz

Dinamik ve rekabetçi iş dünyasında karara varma ihtiyacı, tüketici davranışları üzerindeki etkileri ile önemli bir itici bir güç olarak gittikçe daha fazla dikkat çekmektedir. Bu temelde, araştırmanın amacı, karara varma ihtiyacının tüketicilerin faydacı ve hedonik tüketim davranışlarına etkisini incelemektir. Bu amaca yönelik online anket uygulaması ile Türkiye genelinde 605 katılımcıdan toplanan veriler SPSS programı ile analiz edilmiştir. Analiz sonuçlarına göre karara varma ihtiyacı boyutlarının faydacı ve hedonik tüketim ile ilişkili olduğu tespit edilmiştir. Karara varma ihtiyacının boyutlarından belirsizlikten rahatsız olma boyutunun ve hızlı karar verme boyutunun hedonik tüketim üzerinde; belirsizlikten rahatsız olma, yeni fikirlere kapalı olma, öngörülebilirlik ve düzen arama boyutlarının ise faydacı tüketim üzerinde anlamlı ve pozitif yönde etkisinin olduğu sonucuna ulaşılmıştır.

Anahtar Kelimeler

Karara Varma İhtiyacı Faydacı Tüketim Hedonik Tüketim

Kaynakça

  • Açıkalın, S., & Yaşar, M. (2017). Hedonik ve Faydacı Tüketim Bağlamında Tüketici Davranışlarının İncelenmesi: Gençlerin Hedonik Tüketim Eğilimlerini Belirlemeye Yönelik Bir Araştırma. Uluslararası Sosyal Araştırmalar Dergisi, 10(48), 570-585.
  • Akgül, D., & Varinli, İ. (2017). Hedonik (hazcı) tüketimin özel günlerdeki alışveriş kültürü üzerindeki etkisi ve ülkelerarası karşılaştırmalı bir araştırma. U.Ü. Sosyal Bilimler Enstitüsü Dergisi, 10(2), 1–36.
  • Akturan U. (2010). Hedonik Tüketim Eğiliminin Plansız Satın Alma Eğilimi Üzerindeki Etkisinin Belirlenmesi. Öneri Dergisi, 9(33), 109-116.
  • Amichai-Hamburger, Y., Fine, A., & Goldstein, A. (2004). The impact of Internet interactivity and need for closure on consumer preference. Computers in Human Behavior, 20(1), 103–117. 
  • Arnold, M. J., & Reynolds, K.E. (2003). Hedonic shopping motivations. Journal of Retailing, 79, 77–95.
  • Avcı, İ., & Yıldız, S. (2021). A Research on Hedonic and Utilitarian Consumption Behavior of Young Consumers on Big Discount Days. In Handbook of Research on Applied AI for International Business and Marketing Applications.559-579. IGI Global.
  • Babin, B.J., Darden, W.R., & Griffin, M. (1994). Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value. Journal of Consumer Research, 20(4), 644–656.
  • Bloch, P. H., ve Richins, M. L. (1983). Shopping Without Purchase: An Investigation of Consumer Browsing Behaviour. Association for Consumer Research, 10, 389-393.
  • Botti, Simona and Ann L. McGill (2011), Locus of Choice: Personal Causality and Satisfaction with Hedonic and Utilitarian Decisions, Journal of Consumer Research, 37 (4), 1065–78.
  • Brizi A, Biraglia A. “Do I have enough food?” How need for cognitive closure and gender impact stockpiling and food waste during the COVID-19 pandemic: A cross-national study in India and the United States of America. Personality and Individual Differences, 168, 110396.
  • Calogero, R. M., Bardi, A., Sutton, R. (2009). A need basis for values: Associations between the need for cognitive closure and value priorities. Personality and Individual Differences, 46, 154-159.
  • Calvo-Porral, C., & Otero-Prada, L.-M. (2021), “The emotional influence on satisfaction and complaint behavior in hedonic and utilitarian services”, International Journal of Quality and Service Sciences, 13(3), 471-488.
  • Carpenter, J. M., Moore, M., ve Fairhurst, A. E. (2005). Consumer shopping value for retail brands. Journal of Fashion Marketing and Management, 9(1), 43-53.
  • Chen, I. J., Lee, Y., & Paulraj, A. (2014). Does a purchasing manager’s need for cognitive closure (NFCC) affect decision-making uncertainty and supply chain performance? International Journal of Production Research, 52(23), 6878-6898
  • Cheng, Z.H., Chang, C.T., & Lee, Y.K., (2018). Linking hedonic and utilitarian shopping values to consumer skepticism and green consumption: the roles of environmental involvement and locus of control. Review of Managerial Science.
  • Choi, J. A., Koo, M., Choi, I., & Auh, S. (2008). Need for cognitive closure and information search strategy. Psychology & Marketing, 25(11), 1027 – 1042.
  • Coley, A. L. (2002). Affective and cognitive processes involved in im-pulse buying. (Unpublished Master Thesis), The University of Georgia, Athens.
  • Cronley, M. L., Posavac, S. S., Meyer, T., Kardes, F. R., & Kellaris, J. J. (2005). A selective hypothesis testing perspective on price-quality inference and inference-based choice. Journal of Consumer Psychology, 15(2), 159–169.
  • Czernatowicz-Kukuczka, A., Jaśko, K., & Kossowska, M. (2014). Need for closure and dealing with uncertainty in decision making context: The role of the behavioral inhibition system and working memory capacity. Personality and Individual Differences, 70, 126– 130.
  • Dhar, R., & Wertenbroch, K. (2000). Consumer choice between hedonic and utilitarian goods. Journal of Marketing Research, 37(1), 60-71.
  • Doğrul, D., & Aksay, N., (2020). Alışveriş Merkezi Seçiminde Hedonik ve Faydacı Değerler. Business and Management Studies An International Journal 8(4),579-606.
  • Doğrul, Ü. (2012). Elektronik Alışveriş Davranışında Faydacı ve Hedonik Güdülerin Etkisi. Sosyal ve Beşeri Bilimler Dergisi, 4(1), 321-331.
  • Dursun İ., Ceylan K. E., & Tümer Kabadayı, E. (2015). Karara Varma İhtiyacı Ölçeğinin Türkçe Versiyonu Geçerlilik ve Güvenilirlik Değerlendirmesi. Business and Economics Research Journal, 6(3), 113-128.
  • Fettahlıoglu, H.S, Birin, C., & Yıldız A. (2014). Hedonik Tüketim Davranışları: Kahramanmaraş Sütçü İmam Üniversitesi ve Adıyaman Üniversitesi Öğrencilerinin Hedonik Alışveriş Davranışlarında Demografik Faktörlerin Etkisinin Karşılaştırmalı Olarak Analizi. The Journal of Academic Social Science Studies. 27, 307-331.
  • Hawkins D.I., Mothersbauch D.L., & Best R.J. (2007). Consumer behavior: Building Marketing Strategy, 10th ed., McGraw Hill/Irwin.
  • Hirschman, E.C., & Holbrook, M.B. (1982). Hedonic Consumption: Emerging Concepts, Methods and Propositions. Journal of Marketing, 46(2), 92-101.
  • Houghton, D., & Grewal, R. (2000). Please, Let’s Get an Answer Any Answer: Need For Consumer Cognitive Closure. Psychology & Marketing, 17, 911–934.
  • Jung, J. M., & Kellaris, J. J. (2004). Cross-national Differences in Proneness to Scarcity Effects: The Moderating Roles of Familiarity, Uncertainty Avoidance, and Need for Cognitive Closure. Psychology & Marketing, 21, 739–53.
  • Lyle, K. B., & Grillo, M. C. (2020). Why are consistently-handed individuals more authoritarian? The role of need for cognitive closure. Laterality, 25(4), 490-510.
  • Kim, D., & Hwang, Y. (2006). A study of mobile internet usage from utilitarian and hedonic user tendency perspectives. AMCIS 2006 Proceedings, 251.
  • Knapová, L. (2018). Need for cognitive closure and the use of information and communication technology by older adults (Doctoral dissertation, Masarykova univerzita, Fakulta sociálních studií).
  • Kruglanski, A. W. (1990). Lay epistemic theory in social-cognitive psychology. Psychological Inquiry, (3), 181–197.
  • Kruglanski, A. W. (2004). The psychology of closed mindedness. New York: Psychology Press.
  • Kruglanski, A. W., & Webster, D. M. (1996). Motivated closing of the mind: "Seizing" and" freezing.". Psychological review, 103(2), 263.
  • Kruglanski, A. W., Peri, N., & Zakai, D. (1991). Interactive effects of need for closure and initial confidence on social information seeking. Social Cognition, 9, 127–148.
  • Kruglanski, A. W., Raviv, A., Bar-Tal, D., Raviv, A., Sharvit, K., Ellis, S., Bar, R., Pierro, A., & Mannetti, L. (2005). Says who? Epistemic authority effects in social judgment. Advanced in Experimental Social Psychology, 37, 345–392.
  • Kruglanski, A.W. (1989). Lay epistemics and human knowledge: Cognitive and motivational bases. New York: Plenum.
  • Lecker, M. J. (2008). HedonismEthical. İçinde: Robert W. Kolb (Ed.). Encyclopedia of Business Ethics and Society Sage Publication.
  • Liu, F., Lim, E., Li, H., Tan, C., & Cyr, D. (2020). Disentangling utilitarian and hedonic consumption behavior in online shopping: An expectation disconfirmation perspective. Information & Management, 57, 103199, 1-34.
  • Mannetti, L., Pierro, A., Kruglanksi, A. W., Taris, T., & Bezinovic, P. (2002). A crosscultural study of the need for cognitive closure scale: Comparing its structure in Croatia, Italy, USA, and The Netherlands. British Journal of Social Psychology, 41,139–156.
  • Murthy, D., Sudarshan, S., Lee, J.A., Ghosh, C., Shah, P., Xiao, W.J., Arora, I., Unger, C., & Acker, A. (2020). Understanding the meaning of emoji in mobile social payments: Exploring the use of mobile payments as hedonic versus utilitarian through skin tone modified emoji usage. Big Data & Society, 1-18.
  • Niculescu, M., Payne, C.R., & Luna-Nevarez, C. (2014). Consumer response to interruption features and need for cognitive closure. Journal of Consumer Behaviour, 13(1), 60– 72.
  • Odabaşı, Y. (2013). Tüketim kültürü. İstanbul: Sistem Yayıncılık.
  • Pica, G., Milyavsky, M., Pierro, A., & Kruglanski, A. W. (2021). The epistemic bases of changes of opinion and choices: The joint effects of the need for cognitive closure, ascribed epistemic authority and quality of advice. European Journal of Social Psychology, 51(4-5), 690-702.
  • Sharifi, S. (2019). Examining the impacts of positive and negative online consumer reviews on behavioral intentions: Role of need for cognitive closure and satisfaction guarantees. Journal of Hospitality Marketing & Management, 28, 397–426.
  • Shaw, S. (2018). Role of Need For Closure On Perceived Price Fairness. İçinde: Proceedings of the 12th International Management Conference, “Management Perspectives in the Digital Era” November 1st-2nd, Bucharest, Romania.
  • Solomon, M. (2011). Consumer Behavior: Buying, Having, and Being. Prentice Hall.
  • Szumowska, E., & Kossowska, M. (2017). Need for cognitive closure and attention allocation during multitasking: Evidence from eye-tracking studies. Personality and Individual Differences, 111, 272–280.
  • Taranu, V., & Verbeeck, G. (2016). Overview of dual process behavioural models and their implications on decision-making of private dwellers regarding deep energy renovation. In: Conference paper for the CIB World Building Congress, Tampere, Finland, Hasselt University.
  • Torlak, Ö., Altunışık, R., & Özdemir, Ş. (2007). Postmodern dünyada tüketimi yeniden anlamlandıracak yeni müşteri. İstanbul: Hayat Yayıncılık.
  • Türk, Z. (2018). Hedonik ve Faydacı Tüketim Eğiliminin Plansız Satın Alma Davranışı Üzerindeki Etkisi: Bir Araştırma. Uluslararası Toplum Araştırmaları Dergisi, 8, 9(16), 1-26.
  • Vermeir, I., Van Kenhove, P., & Hendrickx, H. (2002). The influence of need for closure on consumer’s choice behaviour. Journal of Economic Psychology, 23(6), 703-27.
  • Webster, D. M., & Kruglanski, A. W. (1994). Individual Differences in Need for Cognitive Closure. Journal of Personality and Social Psychology, 67(6), 1049-1062.
  • Wilson, D. T. (1971). Industrial Buyers’ Decision-making Styles. Journal of Marketing Research, 8, 433–436.
  • Yazıcıoğlu, Y., & Erdoğan, S. (2004). SPSS Uygulamalı Bilimsel Araştırma Yöntemleri. Ankara: Detay Yayıncılık.
  • Yücel E. K. (2020). Neofobinin (Yenilik Korkusunun) Hedonik Tüketim Üzerine Etkisi. Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi, 21(1), 31-45.

The Effect of Consumers' Need for Closure on Hedonic and Utilitarian Consumption

Yıl 2022, Cilt: 7 Sayı: 1, 198 - 210, 30.06.2022

Filiz Çopuroğlu Filiz Çayırağası

Öz

The need for closure in a dynamic competitive business world and its implications on consumer behavior is gaining more and more attention as a major driving force. On this basis, the aim of the research is to examine the effect of the need for closure on the utilitarian and hedonic consumption behaviors of consumers. For this purpose, the data collected from 605 participants across Turkey with the online survey application were analyzed with the SPSS method. According to the results of the analysis, it has been determined that the dimensions of the need for closure are related to utilitarian and hedonic consumption. It has been concluded that the dimensions of closure; discomfort with uncertainty and quick closure dimensions have a significant and positive effect on hedonic consumption; discomfort with uncertainty, closed to new ideas, predictability and order seeking dimensions have a significant and positive effect on utilitarian consumption.

Anahtar Kelimeler

Need For Closure Utilitarian Consumption Hedonic Consumption

Kaynakça

  • Açıkalın, S., & Yaşar, M. (2017). Hedonik ve Faydacı Tüketim Bağlamında Tüketici Davranışlarının İncelenmesi: Gençlerin Hedonik Tüketim Eğilimlerini Belirlemeye Yönelik Bir Araştırma. Uluslararası Sosyal Araştırmalar Dergisi, 10(48), 570-585.
  • Akgül, D., & Varinli, İ. (2017). Hedonik (hazcı) tüketimin özel günlerdeki alışveriş kültürü üzerindeki etkisi ve ülkelerarası karşılaştırmalı bir araştırma. U.Ü. Sosyal Bilimler Enstitüsü Dergisi, 10(2), 1–36.
  • Akturan U. (2010). Hedonik Tüketim Eğiliminin Plansız Satın Alma Eğilimi Üzerindeki Etkisinin Belirlenmesi. Öneri Dergisi, 9(33), 109-116.
  • Amichai-Hamburger, Y., Fine, A., & Goldstein, A. (2004). The impact of Internet interactivity and need for closure on consumer preference. Computers in Human Behavior, 20(1), 103–117. 
  • Arnold, M. J., & Reynolds, K.E. (2003). Hedonic shopping motivations. Journal of Retailing, 79, 77–95.
  • Avcı, İ., & Yıldız, S. (2021). A Research on Hedonic and Utilitarian Consumption Behavior of Young Consumers on Big Discount Days. In Handbook of Research on Applied AI for International Business and Marketing Applications.559-579. IGI Global.
  • Babin, B.J., Darden, W.R., & Griffin, M. (1994). Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value. Journal of Consumer Research, 20(4), 644–656.
  • Bloch, P. H., ve Richins, M. L. (1983). Shopping Without Purchase: An Investigation of Consumer Browsing Behaviour. Association for Consumer Research, 10, 389-393.
  • Botti, Simona and Ann L. McGill (2011), Locus of Choice: Personal Causality and Satisfaction with Hedonic and Utilitarian Decisions, Journal of Consumer Research, 37 (4), 1065–78.
  • Brizi A, Biraglia A. “Do I have enough food?” How need for cognitive closure and gender impact stockpiling and food waste during the COVID-19 pandemic: A cross-national study in India and the United States of America. Personality and Individual Differences, 168, 110396.
  • Calogero, R. M., Bardi, A., Sutton, R. (2009). A need basis for values: Associations between the need for cognitive closure and value priorities. Personality and Individual Differences, 46, 154-159.
  • Calvo-Porral, C., & Otero-Prada, L.-M. (2021), “The emotional influence on satisfaction and complaint behavior in hedonic and utilitarian services”, International Journal of Quality and Service Sciences, 13(3), 471-488.
  • Carpenter, J. M., Moore, M., ve Fairhurst, A. E. (2005). Consumer shopping value for retail brands. Journal of Fashion Marketing and Management, 9(1), 43-53.
  • Chen, I. J., Lee, Y., & Paulraj, A. (2014). Does a purchasing manager’s need for cognitive closure (NFCC) affect decision-making uncertainty and supply chain performance? International Journal of Production Research, 52(23), 6878-6898
  • Cheng, Z.H., Chang, C.T., & Lee, Y.K., (2018). Linking hedonic and utilitarian shopping values to consumer skepticism and green consumption: the roles of environmental involvement and locus of control. Review of Managerial Science.
  • Choi, J. A., Koo, M., Choi, I., & Auh, S. (2008). Need for cognitive closure and information search strategy. Psychology & Marketing, 25(11), 1027 – 1042.
  • Coley, A. L. (2002). Affective and cognitive processes involved in im-pulse buying. (Unpublished Master Thesis), The University of Georgia, Athens.
  • Cronley, M. L., Posavac, S. S., Meyer, T., Kardes, F. R., & Kellaris, J. J. (2005). A selective hypothesis testing perspective on price-quality inference and inference-based choice. Journal of Consumer Psychology, 15(2), 159–169.
  • Czernatowicz-Kukuczka, A., Jaśko, K., & Kossowska, M. (2014). Need for closure and dealing with uncertainty in decision making context: The role of the behavioral inhibition system and working memory capacity. Personality and Individual Differences, 70, 126– 130.
  • Dhar, R., & Wertenbroch, K. (2000). Consumer choice between hedonic and utilitarian goods. Journal of Marketing Research, 37(1), 60-71.
  • Doğrul, D., & Aksay, N., (2020). Alışveriş Merkezi Seçiminde Hedonik ve Faydacı Değerler. Business and Management Studies An International Journal 8(4),579-606.
  • Doğrul, Ü. (2012). Elektronik Alışveriş Davranışında Faydacı ve Hedonik Güdülerin Etkisi. Sosyal ve Beşeri Bilimler Dergisi, 4(1), 321-331.
  • Dursun İ., Ceylan K. E., & Tümer Kabadayı, E. (2015). Karara Varma İhtiyacı Ölçeğinin Türkçe Versiyonu Geçerlilik ve Güvenilirlik Değerlendirmesi. Business and Economics Research Journal, 6(3), 113-128.
  • Fettahlıoglu, H.S, Birin, C., & Yıldız A. (2014). Hedonik Tüketim Davranışları: Kahramanmaraş Sütçü İmam Üniversitesi ve Adıyaman Üniversitesi Öğrencilerinin Hedonik Alışveriş Davranışlarında Demografik Faktörlerin Etkisinin Karşılaştırmalı Olarak Analizi. The Journal of Academic Social Science Studies. 27, 307-331.
  • Hawkins D.I., Mothersbauch D.L., & Best R.J. (2007). Consumer behavior: Building Marketing Strategy, 10th ed., McGraw Hill/Irwin.
  • Hirschman, E.C., & Holbrook, M.B. (1982). Hedonic Consumption: Emerging Concepts, Methods and Propositions. Journal of Marketing, 46(2), 92-101.
  • Houghton, D., & Grewal, R. (2000). Please, Let’s Get an Answer Any Answer: Need For Consumer Cognitive Closure. Psychology & Marketing, 17, 911–934.
  • Jung, J. M., & Kellaris, J. J. (2004). Cross-national Differences in Proneness to Scarcity Effects: The Moderating Roles of Familiarity, Uncertainty Avoidance, and Need for Cognitive Closure. Psychology & Marketing, 21, 739–53.
  • Lyle, K. B., & Grillo, M. C. (2020). Why are consistently-handed individuals more authoritarian? The role of need for cognitive closure. Laterality, 25(4), 490-510.
  • Kim, D., & Hwang, Y. (2006). A study of mobile internet usage from utilitarian and hedonic user tendency perspectives. AMCIS 2006 Proceedings, 251.
  • Knapová, L. (2018). Need for cognitive closure and the use of information and communication technology by older adults (Doctoral dissertation, Masarykova univerzita, Fakulta sociálních studií).
  • Kruglanski, A. W. (1990). Lay epistemic theory in social-cognitive psychology. Psychological Inquiry, (3), 181–197.
  • Kruglanski, A. W. (2004). The psychology of closed mindedness. New York: Psychology Press.
  • Kruglanski, A. W., & Webster, D. M. (1996). Motivated closing of the mind: "Seizing" and" freezing.". Psychological review, 103(2), 263.
  • Kruglanski, A. W., Peri, N., & Zakai, D. (1991). Interactive effects of need for closure and initial confidence on social information seeking. Social Cognition, 9, 127–148.
  • Kruglanski, A. W., Raviv, A., Bar-Tal, D., Raviv, A., Sharvit, K., Ellis, S., Bar, R., Pierro, A., & Mannetti, L. (2005). Says who? Epistemic authority effects in social judgment. Advanced in Experimental Social Psychology, 37, 345–392.
  • Kruglanski, A.W. (1989). Lay epistemics and human knowledge: Cognitive and motivational bases. New York: Plenum.
  • Lecker, M. J. (2008). HedonismEthical. İçinde: Robert W. Kolb (Ed.). Encyclopedia of Business Ethics and Society Sage Publication.
  • Liu, F., Lim, E., Li, H., Tan, C., & Cyr, D. (2020). Disentangling utilitarian and hedonic consumption behavior in online shopping: An expectation disconfirmation perspective. Information & Management, 57, 103199, 1-34.
  • Mannetti, L., Pierro, A., Kruglanksi, A. W., Taris, T., & Bezinovic, P. (2002). A crosscultural study of the need for cognitive closure scale: Comparing its structure in Croatia, Italy, USA, and The Netherlands. British Journal of Social Psychology, 41,139–156.
  • Murthy, D., Sudarshan, S., Lee, J.A., Ghosh, C., Shah, P., Xiao, W.J., Arora, I., Unger, C., & Acker, A. (2020). Understanding the meaning of emoji in mobile social payments: Exploring the use of mobile payments as hedonic versus utilitarian through skin tone modified emoji usage. Big Data & Society, 1-18.
  • Niculescu, M., Payne, C.R., & Luna-Nevarez, C. (2014). Consumer response to interruption features and need for cognitive closure. Journal of Consumer Behaviour, 13(1), 60– 72.
  • Odabaşı, Y. (2013). Tüketim kültürü. İstanbul: Sistem Yayıncılık.
  • Pica, G., Milyavsky, M., Pierro, A., & Kruglanski, A. W. (2021). The epistemic bases of changes of opinion and choices: The joint effects of the need for cognitive closure, ascribed epistemic authority and quality of advice. European Journal of Social Psychology, 51(4-5), 690-702.
  • Sharifi, S. (2019). Examining the impacts of positive and negative online consumer reviews on behavioral intentions: Role of need for cognitive closure and satisfaction guarantees. Journal of Hospitality Marketing & Management, 28, 397–426.
  • Shaw, S. (2018). Role of Need For Closure On Perceived Price Fairness. İçinde: Proceedings of the 12th International Management Conference, “Management Perspectives in the Digital Era” November 1st-2nd, Bucharest, Romania.
  • Solomon, M. (2011). Consumer Behavior: Buying, Having, and Being. Prentice Hall.
  • Szumowska, E., & Kossowska, M. (2017). Need for cognitive closure and attention allocation during multitasking: Evidence from eye-tracking studies. Personality and Individual Differences, 111, 272–280.
  • Taranu, V., & Verbeeck, G. (2016). Overview of dual process behavioural models and their implications on decision-making of private dwellers regarding deep energy renovation. In: Conference paper for the CIB World Building Congress, Tampere, Finland, Hasselt University.
  • Torlak, Ö., Altunışık, R., & Özdemir, Ş. (2007). Postmodern dünyada tüketimi yeniden anlamlandıracak yeni müşteri. İstanbul: Hayat Yayıncılık.
  • Türk, Z. (2018). Hedonik ve Faydacı Tüketim Eğiliminin Plansız Satın Alma Davranışı Üzerindeki Etkisi: Bir Araştırma. Uluslararası Toplum Araştırmaları Dergisi, 8, 9(16), 1-26.
  • Vermeir, I., Van Kenhove, P., & Hendrickx, H. (2002). The influence of need for closure on consumer’s choice behaviour. Journal of Economic Psychology, 23(6), 703-27.
  • Webster, D. M., & Kruglanski, A. W. (1994). Individual Differences in Need for Cognitive Closure. Journal of Personality and Social Psychology, 67(6), 1049-1062.
  • Wilson, D. T. (1971). Industrial Buyers’ Decision-making Styles. Journal of Marketing Research, 8, 433–436.
  • Yazıcıoğlu, Y., & Erdoğan, S. (2004). SPSS Uygulamalı Bilimsel Araştırma Yöntemleri. Ankara: Detay Yayıncılık.
  • Yücel E. K. (2020). Neofobinin (Yenilik Korkusunun) Hedonik Tüketim Üzerine Etkisi. Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi, 21(1), 31-45.
Toplam 56 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular İşletme
Bölüm Araştırma Makalesi
Yazarlar

Filiz Çopuroğlu 0000-0002-1528-1541

Filiz Çayırağası 0000-0001-5941-1320

Yayımlanma Tarihi 30 Haziran 2022
Yayımlandığı Sayı Yıl 2022 Cilt: 7 Sayı: 1

Kaynak Göster

APA Çopuroğlu, F., & Çayırağası, F. (2022). Tüketicilerin Karara Varma İhtiyacının Hedonik ve Faydacı Tüketime Etkisi. JOEEP: Journal of Emerging Economies and Policy, 7(1), 198-210.
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