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TRADITIONAL TELEVISION, MILLENNIALS AND BINGE-WATCHING – FROM TELEVISION VIEWER TO DIGITAL USER

Yıl 2019, Cilt 5, Sayı 14, 497 - 505, 15.09.2019
https://doi.org/10.18769/ijasos.591913

Öz

In this multi-screen reality we live in, marked by constant changes in television consumption behaviors, the questions raised at the beginning of this century about the end of television (Katz & Scannell, 2009) have once again become a live issue and it is time for us to reflect on the position of this medium in an age of both media and social fragmentation. We are immersed in a post-television era in which audiovisual consumption is broadcast, not only on traditional television screens, but also on other platforms made possible by technological development and in which video streaming is a popular viewing practice among Millennials. The Internet has become a major means of communication for young people whose socialization and information processes are highly influenced by what they watch on screens, especially on their smartphones. This is an age in which viewing habits like binge-watching are becoming increasingly common.

Interestingly, we are evolving into meta-intelligence group-minds (Diamandis, 2013) within a technological culture that is finally achieving what Mcluhan established in 1964 - a culture that shaped the tools that are currently shaping us.  Simultaneously, we are witnessing a culture based on technological devices that established the Age of EMEREC (Cloutier, 1975) or the era of self-media. In fact, if we want to understand what is happening in today’s world, we must go back to the 1960s and 1970s and to the studies conducted by Mcluhan and Cloutier on media and communication. Mcluhan perceived media as extensions of the human being and nowadays, as we reach the communicational stage advocated by Cloutier, we enter definitively the fourth episode. We embrace the self-media and realize it is an extension of mass media. We have reached an age in which both the emitter and receiver become one - the so-called "Em-rec".

Much has been said about the decline of the centrality of linear television and about the model of activity upon which TV will have to base its future. Never has the question of how to adapt TV into the context of technological volubility been as relevant as it is today. What are the prospects for continuity and disruption? These and other questions will guide the revision of the state of the art about a topic that concerns both Portuguese and foreign researchers. Thus, this paper highlights several discursive formations covering the present and future of traditional television and underlines the window of opportunity which may help re-create the medium: it is not about accepting its imminent end, but about emphasizing the need for reconversion instead.

Kaynakça

  • Alves, A. (2018). O comportamento de consumo dos Millennials nas plataformas de video streaming e a prática do binge watching. Dissertação de Mestrado. Coimbra: Instituto Superior de Contabilidade e Administração de Coimbra. Amaral, I. & Sousa, H. (2009). A era dos self media. Revista Eletrônica Portas, 3 (3), 9-17. ANACOM (Autoridade nacional de comunicações), (2018). Serviço de Distribuição de Sinais de Televisão por Subscrição. https://www.anacom.pt/streaming/TVS1S18.pdf?contentId=1461991&field=ATTACHED_FILE. Becker, V.; Abreu, J.; Nogueira, J. & Bernardo C. (2018). The development of non-linear TV and schedule deprogramming. Observatorio (OBS*) Journal, 12 (1), 199-216. http://obs.obercom.pt/index.php/obs/issue/view/59. Cádima, F. R. (1999). Desafios dos novos media. Lisboa: Editorial Notícias. Cádima, F. R. (outubro 2001). Proto e pós-televisão. Adorno, Bourdieu e os outros – ou na pista da «qualimetria». Revista de Comunicação e Linguagens (30), 157-166. Cardoso, G. & Jacobetty, P. (2013). Surfando a crise: Culturas de pertença e mudança social em rede. In G. Cardoso (Eds.), A Sociedade dos ecrãs. Lisboa: Tinta-da-China, 195-236. Cloutier, J. (1975). A Era de Emerec ou a comunicação audio-scripto-visual na hora dos self-media. Lisboa: Instituto de Tecnologia Educativa. Correia, J. C. (2015). Ubiquidade: a próxima revolução televisiva. In Serra, P; Sá, S. & Souza Filho, W. (Orgs.). A Televisão Ubíqua. Covilhã: UBI, LabCom.IFP, 39-52. Diamandis, P. H. (2013). We are evolving into meta-intelligence group-minds. Internet History Library. http://www.internet-history.info/media-library/mediaitem/1476-dr-peter-h-diamandis-we-are-evolving-into-meta-intelligence-group-minds.html. Ericsson (2017). TV and MEDIA 2017 - A consumer-driven future of media. Stockholm, Sweden: Ericsson. Fry, R. (April 25, 2016). Millennials overtake Baby Boomers as America’s largest generation. Pew Research Center. https://www.bcit.cc/cms/lib/NJ03000372/Centricity/Domain/701/Millennials%20overtake%20Baby%20Boomers%20as%20Americas%20largest%20generation%20Pew%20Research%20Center.pdf. Gomes, H. M. (23 junho 2016). A publicidade e o fim da televisão linear. Jornal Económico. https://jornaleconomico.sapo.pt/noticias/publicidade-fim-da-televisao-linear-59829. Gradim, A. (2015). A televisão no seu labirinto. In Serra, P; Sá, S. & Souza Filho, W. (Orgs.). A Televisão Ubíqua. Covilhã: UBI, LabCom.IFP, 69-82. Gutierrez, R. (2018). The Truth About Millennial TV Habits. Extreme Reach. https://extremereach.com/blog/the-truth-about-millennial-tv-habits/. Hastings, R. (2015). Entrevista. In L. Oliveira, Netflix, o fim da televisão como sempre a conhecemos? Revista Visão. http://visao.sapo.pt/actualidade/sociedade/2015-10-21-Netflix-o-fim-da-televisao-como-sempre-a-conhecemos---. Howe, N. & Strauss, W. (July–August 2007). The Next 20 Years: How Customer and Workforce Attitudes Will Evolve. Harvard Business Review. https://hbr.org/2007/07/the-next-20-years-how-customer-and-workforce-attitudes-will-evolve. Katz, E. & Scannell, P. (Eds.). (2009). The End of Television? Its Impact on the World (So Far). The Annals of the American Academy of Political and Social Science, v. 625. London: Sage. Lee, P; Stewart, D. & Calugar-Pop, C. (2018). Technology, Media & Telecommunications Predictions. London: Deloitte. Lee, P; Stewart, D. & Calugar-Pop, C. (2015). Technology, Media & Telecommunications Predictions. London: Deloitte. Mcluhan, M. (1964). Understanding Media: The Extensions of Man. London: McGraw-Hill Book Company. Mendes, P. B. (2017). Na idade da pós-televisão. Jornal Expresso. https://expresso.pt/sociedade/2017-01-08-Na-idade-da-pos-televisao. Miguel, A. F. (2015). As roupas que falam – dos e para os millennials portugueses. Dissertação de mestrado em Comunicação e Imagem. Lisboa: Instituto de Arte, Design e Empresa Universitário. Nielsen, H. (2014). Millennials: Technology = Social Connection. http://www.nielsen. com/us/en/insights/news/2014/millennialstechnologysocialconnection.html. Nikken, P. (2018). Parenting and young children’s media use; a Dutch approach. In C. Rodrigues (Coord.), BOOM DIGITAL? Crianças (3-8 anos) e ecrãs. Lisboa: Entidade Reguladora para a Comunicação Social (ERC), 106-112. Piette, J. (2006). Os jovens e a Internet: De que ”público” se trata? In J. C. Abrantes (Ed.), Ecrãs em mudança: Dos jovens na Internet ao provedor da televisão. Lisboa: Livros Horizonte, 13-24. Ponte, C.; Simões, J.; Castro, T.; Batista, S. & Jorge, A. (2018). Educando entre ecrãs. In C. Rodrigues (Coord.), BOOM DIGITAL? Crianças (3-8 anos) e ecrãs. Lisboa: Entidade Reguladora para a Comunicação Social (ERC), 36-45. Rodrigues, C. (Coord.) (2017). Crescendo entre Ecrãs: Usos de meios eletrónicos por crianças 3 a 8 anos. Lisboa: Entidade Reguladora para a Comunicação Social (ERC). Sampaio, D. (2018). Do telemóvel para o mundo. Lisboa: Caminho. Serra, P; Sá, S. & Souza Filho, W. (Orgs.) (2015). A Televisão Ubíqua. Covilhã: UBI, LabCom.IFP. Twenge, J. M. & Campbell, S. M. (2012). Who are the Millennials? Empirical evidence for generational differences in work values, attitudes and personality. In S. Lyons & L. Schweitzer (eds.) Managing the New Workforce. International Perspectives on the Millennial Generation. Northampton, MA, USA: Edward Elgar, 1-16.

Yıl 2019, Cilt 5, Sayı 14, 497 - 505, 15.09.2019
https://doi.org/10.18769/ijasos.591913

Öz

Kaynakça

  • Alves, A. (2018). O comportamento de consumo dos Millennials nas plataformas de video streaming e a prática do binge watching. Dissertação de Mestrado. Coimbra: Instituto Superior de Contabilidade e Administração de Coimbra. Amaral, I. & Sousa, H. (2009). A era dos self media. Revista Eletrônica Portas, 3 (3), 9-17. ANACOM (Autoridade nacional de comunicações), (2018). Serviço de Distribuição de Sinais de Televisão por Subscrição. https://www.anacom.pt/streaming/TVS1S18.pdf?contentId=1461991&field=ATTACHED_FILE. Becker, V.; Abreu, J.; Nogueira, J. & Bernardo C. (2018). The development of non-linear TV and schedule deprogramming. Observatorio (OBS*) Journal, 12 (1), 199-216. http://obs.obercom.pt/index.php/obs/issue/view/59. Cádima, F. R. (1999). Desafios dos novos media. Lisboa: Editorial Notícias. Cádima, F. R. (outubro 2001). Proto e pós-televisão. Adorno, Bourdieu e os outros – ou na pista da «qualimetria». Revista de Comunicação e Linguagens (30), 157-166. Cardoso, G. & Jacobetty, P. (2013). Surfando a crise: Culturas de pertença e mudança social em rede. In G. Cardoso (Eds.), A Sociedade dos ecrãs. Lisboa: Tinta-da-China, 195-236. Cloutier, J. (1975). A Era de Emerec ou a comunicação audio-scripto-visual na hora dos self-media. Lisboa: Instituto de Tecnologia Educativa. Correia, J. C. (2015). Ubiquidade: a próxima revolução televisiva. In Serra, P; Sá, S. & Souza Filho, W. (Orgs.). A Televisão Ubíqua. Covilhã: UBI, LabCom.IFP, 39-52. Diamandis, P. H. (2013). We are evolving into meta-intelligence group-minds. Internet History Library. http://www.internet-history.info/media-library/mediaitem/1476-dr-peter-h-diamandis-we-are-evolving-into-meta-intelligence-group-minds.html. Ericsson (2017). TV and MEDIA 2017 - A consumer-driven future of media. Stockholm, Sweden: Ericsson. Fry, R. (April 25, 2016). Millennials overtake Baby Boomers as America’s largest generation. Pew Research Center. https://www.bcit.cc/cms/lib/NJ03000372/Centricity/Domain/701/Millennials%20overtake%20Baby%20Boomers%20as%20Americas%20largest%20generation%20Pew%20Research%20Center.pdf. Gomes, H. M. (23 junho 2016). A publicidade e o fim da televisão linear. Jornal Económico. https://jornaleconomico.sapo.pt/noticias/publicidade-fim-da-televisao-linear-59829. Gradim, A. (2015). A televisão no seu labirinto. In Serra, P; Sá, S. & Souza Filho, W. (Orgs.). A Televisão Ubíqua. Covilhã: UBI, LabCom.IFP, 69-82. Gutierrez, R. (2018). The Truth About Millennial TV Habits. Extreme Reach. https://extremereach.com/blog/the-truth-about-millennial-tv-habits/. Hastings, R. (2015). Entrevista. In L. Oliveira, Netflix, o fim da televisão como sempre a conhecemos? Revista Visão. http://visao.sapo.pt/actualidade/sociedade/2015-10-21-Netflix-o-fim-da-televisao-como-sempre-a-conhecemos---. Howe, N. & Strauss, W. (July–August 2007). The Next 20 Years: How Customer and Workforce Attitudes Will Evolve. Harvard Business Review. https://hbr.org/2007/07/the-next-20-years-how-customer-and-workforce-attitudes-will-evolve. Katz, E. & Scannell, P. (Eds.). (2009). The End of Television? Its Impact on the World (So Far). The Annals of the American Academy of Political and Social Science, v. 625. London: Sage. Lee, P; Stewart, D. & Calugar-Pop, C. (2018). Technology, Media & Telecommunications Predictions. London: Deloitte. Lee, P; Stewart, D. & Calugar-Pop, C. (2015). Technology, Media & Telecommunications Predictions. London: Deloitte. Mcluhan, M. (1964). Understanding Media: The Extensions of Man. London: McGraw-Hill Book Company. Mendes, P. B. (2017). Na idade da pós-televisão. Jornal Expresso. https://expresso.pt/sociedade/2017-01-08-Na-idade-da-pos-televisao. Miguel, A. F. (2015). As roupas que falam – dos e para os millennials portugueses. Dissertação de mestrado em Comunicação e Imagem. Lisboa: Instituto de Arte, Design e Empresa Universitário. Nielsen, H. (2014). Millennials: Technology = Social Connection. http://www.nielsen. com/us/en/insights/news/2014/millennialstechnologysocialconnection.html. Nikken, P. (2018). Parenting and young children’s media use; a Dutch approach. In C. Rodrigues (Coord.), BOOM DIGITAL? Crianças (3-8 anos) e ecrãs. Lisboa: Entidade Reguladora para a Comunicação Social (ERC), 106-112. Piette, J. (2006). Os jovens e a Internet: De que ”público” se trata? In J. C. Abrantes (Ed.), Ecrãs em mudança: Dos jovens na Internet ao provedor da televisão. Lisboa: Livros Horizonte, 13-24. Ponte, C.; Simões, J.; Castro, T.; Batista, S. & Jorge, A. (2018). Educando entre ecrãs. In C. Rodrigues (Coord.), BOOM DIGITAL? Crianças (3-8 anos) e ecrãs. Lisboa: Entidade Reguladora para a Comunicação Social (ERC), 36-45. Rodrigues, C. (Coord.) (2017). Crescendo entre Ecrãs: Usos de meios eletrónicos por crianças 3 a 8 anos. Lisboa: Entidade Reguladora para a Comunicação Social (ERC). Sampaio, D. (2018). Do telemóvel para o mundo. Lisboa: Caminho. Serra, P; Sá, S. & Souza Filho, W. (Orgs.) (2015). A Televisão Ubíqua. Covilhã: UBI, LabCom.IFP. Twenge, J. M. & Campbell, S. M. (2012). Who are the Millennials? Empirical evidence for generational differences in work values, attitudes and personality. In S. Lyons & L. Schweitzer (eds.) Managing the New Workforce. International Perspectives on the Millennial Generation. Northampton, MA, USA: Edward Elgar, 1-16.

Ayrıntılar

Birincil Dil İngilizce
Konular Sosyal
Bölüm Makaleler
Yazarlar

Filomena Antunes SOBRAL
Portugal

Yayımlanma Tarihi 15 Eylül 2019
Başvuru Tarihi 15 Temmuz 2019
Kabul Tarihi 2 Eylül 2019
Yayınlandığı Sayı Yıl 2019, Cilt 5, Sayı 14

Kaynak Göster

EndNote %0 International E-Journal of Advances in Social Sciences TRADITIONAL TELEVISION, MILLENNIALS AND BINGE-WATCHING – FROM TELEVISION VIEWER TO DIGITAL USER %A Filomena Antunes Sobral %T TRADITIONAL TELEVISION, MILLENNIALS AND BINGE-WATCHING – FROM TELEVISION VIEWER TO DIGITAL USER %D 2019 %J IJASOS- International E-journal of Advances in Social Sciences %P 2411-183X-2411-183X %V 5 %N 14 %R doi: 10.18769/ijasos.591913 %U 10.18769/ijasos.591913

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