International E-Journal of Advances in Social Sciences

Öz

In the context of dynamic changes in the sociocultural space associated
with the formation of the new information and communication environment and
digital economy, project management becomes an effective tool for overcoming of
many current problems. First of all, those that do not allow the effective use
of the entire volume of the resource base, but also allow to increase human
capital, reduce the risks of dehumanization of society under the pressure of
processes of technology, “game addiction”, "macdonaldization",
virtualization.

The purpose of the article is to disclose the basic principles of
project management of the socio-cultural sphere as a mechanism of strategic
management that provided opportunities for managing and implementing projects
on the basis of dialogue thinking and communicative paradigm. From the position
of pragmatism of the modern era, project management is aimed at improving the
quality of performance that increases the relevance of addressing the topic.
The attitude of public structures to project management is manifested in the
development of a number of priority National Projects (education, culture,
demography, etc.) and encouraging the creation of new type project offices at
all levels of government in the Russian Federation.

According to the author, the concept of project management is based on
the philosophy of scientific and technological, and intellectual breakthrough
of the country in the world arena, intensive development of the education
sphere, stimulation of modernization and spatial development of the
socio-cultural environment preserving its traditions and cultural values.

Basing on the works of foreign and domestic philosophers, the author of
the article defines a number of problems requiring scientific understanding. In
the context of the National Project "Culture” preserving value and
semantic foundations laid down by the "Fundamentals of the State Cultural
Policy in the Russian Federation" and the State Cultural Policy Strategy
until 2030, such issues are: strengthening collective identity and social
solidarity, creating conditions for creative self-development of the individual
possessing modern general cultural competencies and qualities of the leader.

The modern system of project management meets the principles of
strategic planning, aimed at reducing risks and challenges, justifying
humanistic core ideals, aligning innovations with the trends of harmonization
of the external and internal environment, formation of "growth
points" and networked decentralized development.

Particular attention is paid to the philosophical comprehension of the
value and semantic foundations laid down in the National Project
"Culture", where the improvement and modernization of the processes
of socio-cultural activities are to  
ensure systemic, multifaceted, large-scale, replicable, social
effectiveness of local projects. Communicative principles of interdepartmental
and inter-sectoral interaction, cooperation with institutions of civil society
significantly changes the quality of cultural environment and the artistic life
of society in the Russian regions, coordinating it with the level of national
and world culture.