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TOOLS FOR STRATEGIC ANALYSIS AND ASSESSMENT OF PROSPECTS FOR DEVELOPMENT OF INSURANCE BUSINESS

Yıl 2018, Cilt 4, Sayı 12, 612 - 618, 10.01.2019
https://doi.org/10.18769/ijasos.476426

Öz

The evaluation of the prospects and the formation of the strategy for the development of the insurance business are based on a strategic analysis, which is a tool for selecting, consolidating and evaluating information on the state of the external and internal environment, as well as the factors that have the greatest impact on this branch of the financial market. That is why the improvement of the tools of strategic analysis is given a worthy attention in the scientific community and the business community in Russia and abroad. In this study, various scientific trips developed by Russian and foreign scientists, applied to the insurance business, including a SWOT-analysis, supplemented by a correlation analysis, which not only highlighted the strengths and weaknesses of the insurance business, its potential opportunities and threats, but also to form their weighted estimation taking into account the influence of the most significant factors. The result of the study is an assessment of the prospects for the development of insurance business in Russia, as well as the development of a toolkit for strategic analysis of insurance companies. The scientific results have been tested on the example of one of the largest Russian insurance companies “Rosgosstrakh –Life” and can find perspective application in the whole system of the insurance market.

Kaynakça

  • Ansoff, I. (1999). New corporate strategy. P. 416.Grant, R. (2012). The modern strategic analysis. P. 488.Kazakova, N. (2017). The modern strategic analysis. P. 386. Kazakova N., Gendon, A., & Khlevnaya, E. (2016). Development potential of Russian mining-and-chemical holdings. GORNYI ZHURNAL. No.7. Pp. 89–91.Kazakova, N., Gendon, A., Khlevnaya, E., & Sedova, N. (2017). Prediction of development in the mining and chemical industry in Russia and in the world. GORNYI ZHURNAL. No. 4. Pp. 49–52.Kazakova, N., Bolvachev, A., Gendon, A., & Golubeva, G. (2016). Monitoring Economic Security in the Region Based on Indicators of Sustainable Development. Studies on Russian Economic Development. Vol. 27. No. 6. Pp. 650–660.Kazakova, N., Bolvachev, A., Gendon, A., & Golubeva, G. (2017). Value Added Analysis and Trend Forecasting in the Manufacturing Industry in Kaliningrad Oblast. Studies on Russian Economic Development. Vol. 28. No. 2. Pp. 160–168.Kaplan, R., & Norton D. (1992). The Balance Score Card - Measures that drive performance, in: Harvard Business Review, Jan-Feb 1992. Pp. 71-79.Kaplan, R., & Norton, D. (1997). Balanced Scorecard: Strategien erfolgreich umsetzen, Stuttgart . P 333.Karagod, V., Golubeva, N., & Erokhina E. (2017). Institute of Audit in Russia: Challenges and perspectives. Journal of Advanced Research in Law and Economics. Vol. 8, Issue 1. Pp. 330-339.Karagod, V., Golubeva, N., & Erokhina, E. (2018). The zones of turbulence in the Russian audit market. Abstracts & Proceedings of INTCESS 2018. 5th International Conference on Education and Social Sciences. №1. Pp.1102-1105.KPMG: Review of the insurance market in Russia (2017). https://assets.kpmg.com/content/dam/kpmg/ru/pdf/2017/07/ru-ru-russian-insurance-market-survey-2017.pdfPorter, M. (1999). Wettbewerbsvorteile: Spitzenleistungen erreichen und behaupten, Frankfurt. P.69.Russian insurance market in 2017: https://ria.ru/ny2018_resume/20171218/1511188991.htmlReview of key performance indicators of insurers. Information-analytical materials (2017). https://www.cbr.ru/finmarkets/files/supervision/review_insure_17Q4.pdf - Central Bank of the Russian Federation.Thompson, Jr., Arthur, A., & Strickland, A. (2006). Strategic management: concepts and situations for analysis. P. 157.

Yıl 2018, Cilt 4, Sayı 12, 612 - 618, 10.01.2019
https://doi.org/10.18769/ijasos.476426

Öz

Kaynakça

  • Ansoff, I. (1999). New corporate strategy. P. 416.Grant, R. (2012). The modern strategic analysis. P. 488.Kazakova, N. (2017). The modern strategic analysis. P. 386. Kazakova N., Gendon, A., & Khlevnaya, E. (2016). Development potential of Russian mining-and-chemical holdings. GORNYI ZHURNAL. No.7. Pp. 89–91.Kazakova, N., Gendon, A., Khlevnaya, E., & Sedova, N. (2017). Prediction of development in the mining and chemical industry in Russia and in the world. GORNYI ZHURNAL. No. 4. Pp. 49–52.Kazakova, N., Bolvachev, A., Gendon, A., & Golubeva, G. (2016). Monitoring Economic Security in the Region Based on Indicators of Sustainable Development. Studies on Russian Economic Development. Vol. 27. No. 6. Pp. 650–660.Kazakova, N., Bolvachev, A., Gendon, A., & Golubeva, G. (2017). Value Added Analysis and Trend Forecasting in the Manufacturing Industry in Kaliningrad Oblast. Studies on Russian Economic Development. Vol. 28. No. 2. Pp. 160–168.Kaplan, R., & Norton D. (1992). The Balance Score Card - Measures that drive performance, in: Harvard Business Review, Jan-Feb 1992. Pp. 71-79.Kaplan, R., & Norton, D. (1997). Balanced Scorecard: Strategien erfolgreich umsetzen, Stuttgart . P 333.Karagod, V., Golubeva, N., & Erokhina E. (2017). Institute of Audit in Russia: Challenges and perspectives. Journal of Advanced Research in Law and Economics. Vol. 8, Issue 1. Pp. 330-339.Karagod, V., Golubeva, N., & Erokhina, E. (2018). The zones of turbulence in the Russian audit market. Abstracts & Proceedings of INTCESS 2018. 5th International Conference on Education and Social Sciences. №1. Pp.1102-1105.KPMG: Review of the insurance market in Russia (2017). https://assets.kpmg.com/content/dam/kpmg/ru/pdf/2017/07/ru-ru-russian-insurance-market-survey-2017.pdfPorter, M. (1999). Wettbewerbsvorteile: Spitzenleistungen erreichen und behaupten, Frankfurt. P.69.Russian insurance market in 2017: https://ria.ru/ny2018_resume/20171218/1511188991.htmlReview of key performance indicators of insurers. Information-analytical materials (2017). https://www.cbr.ru/finmarkets/files/supervision/review_insure_17Q4.pdf - Central Bank of the Russian Federation.Thompson, Jr., Arthur, A., & Strickland, A. (2006). Strategic management: concepts and situations for analysis. P. 157.

Ayrıntılar

Birincil Dil İngilizce
Konular Sosyal
Bölüm Makaleler
Yazarlar

Nataliya KAZAKOVA (Sorumlu Yazar)
Russian Federation


Margarita MELNİK Bu kişi benim
Russian Federation


Cholpon NURALİEVA Bu kişi benim

Yayımlanma Tarihi 10 Ocak 2019
Başvuru Tarihi 30 Ekim 2018
Kabul Tarihi 31 Aralık 2018
Yayınlandığı Sayı Yıl 2018, Cilt 4, Sayı 12

Kaynak Göster

EndNote %0 International E-Journal of Advances in Social Sciences TOOLS FOR STRATEGIC ANALYSIS AND ASSESSMENT OF PROSPECTS FOR DEVELOPMENT OF INSURANCE BUSINESS %A Nataliya Kazakova , Margarita Melnik , Cholpon Nuralieva %T TOOLS FOR STRATEGIC ANALYSIS AND ASSESSMENT OF PROSPECTS FOR DEVELOPMENT OF INSURANCE BUSINESS %D 2019 %J IJASOS- International E-journal of Advances in Social Sciences %P 2411-183X-2411-183X %V 4 %N 12 %R doi: 10.18769/ijasos.476426 %U 10.18769/ijasos.476426

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