Strategic
alliances in the global economy are seen as one of the fundamental pillars of business
development sustainability. The analysis of scientific papers showed the
absence of reasonable methods of analysis and assessment of the participation
effectiveness in strategic alliances. The purpose of the study is to develop the
analytical tools assess the participation effectiveness in international
strategic alliances. The methodological basis of the research served as
scientific, mathematical-statistical, analytical methods, systematic approach
to assessing the effectiveness of the participation of companies in
international strategic alliances.
Scientific
results are systematization, analysis and development concepts, objectives and
benefits of establishing an international strategic alliance development and
testing methodology for identifying synergistic effects of participation in
alliances that includes qualitative and quantitative components.
Birincil Dil | İngilizce |
---|---|
Bölüm | Makaleler |
Yazarlar | |
Yayımlanma Tarihi | 31 Ağustos 2018 |
Gönderilme Tarihi | 2 Temmuz 2018 |
Yayımlandığı Sayı | Yıl 2018Cilt: 4 Sayı: 11 |
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