Printed T-shirts are the characteristic garment, risen to the role of distinctive “uniform”, used by one of the most representative socio-cultural phenomenon of the latest years: nerds. Rather than the style of the garment, more than its aesthetic dimension, I focus on T-shirt explicit semiotic content.
This paper aims to show how nerds could be considered as a universal cultural field based on consumption practices. How a label once considered a stigma became something to be proud of. How the choice of clothing becomes a complex tool for identity construction and community making.
Keywords: Mass Culture, Communication, Community, Cinema, Comics, Television, Fandom.
Primary Language | English |
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Journal Section | Articles |
Authors | |
Publication Date | August 31, 2015 |
Submission Date | August 30, 2015 |
Published in Issue | Year 2015 |
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