Araştırma Makalesi
EVALUATION OF THE EFFECTS OF FRANCHISING ASSOCIATIONS ON FRANCHISING DECISIONS OF COMPANIES IN TURKEY
Öz
In the study, it is examined the effect of International Franchising Association
(UFRAD) on tbe decision making process of franchisee companies. A survey
has been carried out on franchisee companies, after the survey interview, results
are discussed and presented. Franchising offers a useful way to entrepreneurs to
start a new business. Operating franchising, franchisor has a trademark and the
franchisee sells products under the name of the franchisers areas of advertising,
training, management and the benefit as a whole package of 1itera discounts. To
be successful at work without experience in training people and work for
managing continuous assistance Franchising is the best approach because it is a
form of giving a license from the elements.
Anahtar Kelimeler
Kaynakça
- Alon, M. (2006). Service franchising: A global perspective. Service Franchising: A Global Perspective. http://doi.org/10.1007/0-387-28256-4 Anwar, S. T. (2011). Franchising: Category Issues, Changing Dynamics and Competitiveness. International Journal of Commerce and Management, 21(3), 241–255. http://doi.org/10.1108/10569211111165299 Asarpota, J. (2014). Global Franchising Operational Issues. Procedia - Social and Behavioral Sciences, 130, 193–203. http://doi.org/10.1016/j.sbspro.2014.04.024 Baena, V. (2009). Modeling Global Franchising in Emerging Markets: An Entry Mode Analysis. Journal of East-West Business, 15(3), 164–188. http://doi.org/10.1080/10669860903435921 Cebeci, R. (2005). “Franchising Rehberi”. Ankara :KOSGEB Girişimciliği Destekleme Merkezi Yayınları Combs, J. G., Michael, S. C., & Castrogiovanni, G. J. (2004). Franchising: A review and avenues to greater theoretical diversity. Journal of Management. http://doi.org/10.1016/j.jm.2004.06.006 Dant, R. P., Gr??nhagen, M., & Windsperger, J. (2011). Franchising Research Frontiers for the Twenty-First Century. Journal of Retailing, 87(3), 253–268. http://doi.org/10.1016/j.jretai.2011.08.002 De Castro, L. M., Mota, J., & Marnoto, S. (2009). Toward a relational perspective of franchising chains. Service Business, 3(1), 15–30. http://doi.org/10.1007/s11628-008-0050-6 Doherty, A. M. (2009). Market and partner selection processes in international retail franchising. Journal of Business Research, 62(5), 528–534. http://doi.org/10.1016/j.jbusres.2008.06.011 Doherty, A. M., & Quinn, B. (1999). International retail franchising: an agency theory perspective. International Journal of Retail & Distribution Management, 27(6), 224–237. http://doi.org/10.1108/09590559910278588 Elango, B., & Fried, V. H. (1997). Franchising research : A literature review and synthesis. Journal of Small Business Management, 35(3), 68–81. Hoffman, R. C., & Preble, J. F. (2004). Global franchising: current status and future challenges. Journal of Services Marketing, 18(2), 101–113. http://doi.org/10.1108/08876040410528700 Inma, C. (2005). Purposeful franchising: Re-thinking of the franchising rationale. Singapore Management Review, 27(1), 27–48. Knight, R. M. (1986). Franchising from the Franchisor and Franchisee Points of View. Journal of Small Business Management, 24(3), 8–15. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=5265171&s ite=ehost-live Lafontaine, F. (1992). Agency Theory and Franchising: Some Empirical Results. The RAND Journal of Economics, 23(2), 263–283. http://doi.org/10.2307/2555988 Madanoglu, M., Lee, K., & Castrogiovanni, G. J. (2011). Franchising and firm financial performance among U.S. restaurants. Journal of Retailing, 87(3), 406–417. http://doi.org/10.1016/j.jretai.2011.02.003 Martin, R. E. (1988). Franchising and Risk Management. The American Economic Review, 78(5), 954–968. http://doi.org/10.2307/1807159 Ögdüm, Ç. (1994). “Bir İşletmecilik Sistemi Olarak Franchise İlişkisinin İncelenmesi”, İstanbul: İ.Ü. Yaynlanmams Yüksek Lisans Tezi. Öztürk, P. (1998). “Franchising ve Perakende Ticaret”, Ankara: Ekonomik Forum. Quinn, B., & Alexander, N. (2002). International retail franchising: a conceptual framework. International Journal of Retail & Distribution Management, 30(5), 264–276. http://doi.org/10.1108/09590550210426426 Salar, M., & Salar, O. (2014). Determining Pros and Cons of Franchising by Using Swot Analysis. Procedia - Social and Behavioral Sciences, 122, 515–519. http://doi.org/10.1016/j.sbspro.2014.01.1385 Sashi, C. M., & Karuppur, D. P. (2002). Franchising in global markets: towards a conceptual framework. International Marketing Review, 19(5), 499– 524. http://doi.org/10.1108/02651330210445301 Shane, S. a., & Hoy, F. (1996). Franchising: A gateway to cooperative entrepreneurship. Journal of Business Venturing, 11(96), 325–327. http://doi.org/10.1016/0883-9026(96)00059-6 Tracey, P., & Jarvis, O. (2007). Toward a theory of social venture franchising. Entrepreneurship: Theory and Practice, 31(5), 667–685. http://doi.org/10.1111/j.1540-6520.2007.00194.x Ulaş, E. (1999). “ Franchising Sistemi”. Ankara: Nobel Yayn Dağtm. Wulff, E. B. (2005). International Franchising. The International Lawyer. http://doi.org/10.2307/40707976 Yorke, M. (1993). Quality assurance for higher education franchising. Higher Education, 26(2), 167–182. http://doi.org/10.1007/BF01406950 Yüksel, Ü. (2004). Hizmet Pazarlamas. İstanbul: Beta Basm Yayn. World Franchise Council Web Site, http://www.worldfranchisecouncil.net/ 21.03.2016
Yıl 2016,
Cilt: 8 Sayı: 32, 107 - 126, 01.10.2016
Öz
Kaynakça
- Alon, M. (2006). Service franchising: A global perspective. Service Franchising: A Global Perspective. http://doi.org/10.1007/0-387-28256-4 Anwar, S. T. (2011). Franchising: Category Issues, Changing Dynamics and Competitiveness. International Journal of Commerce and Management, 21(3), 241–255. http://doi.org/10.1108/10569211111165299 Asarpota, J. (2014). Global Franchising Operational Issues. Procedia - Social and Behavioral Sciences, 130, 193–203. http://doi.org/10.1016/j.sbspro.2014.04.024 Baena, V. (2009). Modeling Global Franchising in Emerging Markets: An Entry Mode Analysis. Journal of East-West Business, 15(3), 164–188. http://doi.org/10.1080/10669860903435921 Cebeci, R. (2005). “Franchising Rehberi”. Ankara :KOSGEB Girişimciliği Destekleme Merkezi Yayınları Combs, J. G., Michael, S. C., & Castrogiovanni, G. J. (2004). Franchising: A review and avenues to greater theoretical diversity. Journal of Management. http://doi.org/10.1016/j.jm.2004.06.006 Dant, R. P., Gr??nhagen, M., & Windsperger, J. (2011). Franchising Research Frontiers for the Twenty-First Century. Journal of Retailing, 87(3), 253–268. http://doi.org/10.1016/j.jretai.2011.08.002 De Castro, L. M., Mota, J., & Marnoto, S. (2009). Toward a relational perspective of franchising chains. Service Business, 3(1), 15–30. http://doi.org/10.1007/s11628-008-0050-6 Doherty, A. M. (2009). Market and partner selection processes in international retail franchising. Journal of Business Research, 62(5), 528–534. http://doi.org/10.1016/j.jbusres.2008.06.011 Doherty, A. M., & Quinn, B. (1999). International retail franchising: an agency theory perspective. International Journal of Retail & Distribution Management, 27(6), 224–237. http://doi.org/10.1108/09590559910278588 Elango, B., & Fried, V. H. (1997). Franchising research : A literature review and synthesis. Journal of Small Business Management, 35(3), 68–81. Hoffman, R. C., & Preble, J. F. (2004). Global franchising: current status and future challenges. Journal of Services Marketing, 18(2), 101–113. http://doi.org/10.1108/08876040410528700 Inma, C. (2005). Purposeful franchising: Re-thinking of the franchising rationale. Singapore Management Review, 27(1), 27–48. Knight, R. M. (1986). Franchising from the Franchisor and Franchisee Points of View. Journal of Small Business Management, 24(3), 8–15. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=5265171&s ite=ehost-live Lafontaine, F. (1992). Agency Theory and Franchising: Some Empirical Results. The RAND Journal of Economics, 23(2), 263–283. http://doi.org/10.2307/2555988 Madanoglu, M., Lee, K., & Castrogiovanni, G. J. (2011). Franchising and firm financial performance among U.S. restaurants. Journal of Retailing, 87(3), 406–417. http://doi.org/10.1016/j.jretai.2011.02.003 Martin, R. E. (1988). Franchising and Risk Management. The American Economic Review, 78(5), 954–968. http://doi.org/10.2307/1807159 Ögdüm, Ç. (1994). “Bir İşletmecilik Sistemi Olarak Franchise İlişkisinin İncelenmesi”, İstanbul: İ.Ü. Yaynlanmams Yüksek Lisans Tezi. Öztürk, P. (1998). “Franchising ve Perakende Ticaret”, Ankara: Ekonomik Forum. Quinn, B., & Alexander, N. (2002). International retail franchising: a conceptual framework. International Journal of Retail & Distribution Management, 30(5), 264–276. http://doi.org/10.1108/09590550210426426 Salar, M., & Salar, O. (2014). Determining Pros and Cons of Franchising by Using Swot Analysis. Procedia - Social and Behavioral Sciences, 122, 515–519. http://doi.org/10.1016/j.sbspro.2014.01.1385 Sashi, C. M., & Karuppur, D. P. (2002). Franchising in global markets: towards a conceptual framework. International Marketing Review, 19(5), 499– 524. http://doi.org/10.1108/02651330210445301 Shane, S. a., & Hoy, F. (1996). Franchising: A gateway to cooperative entrepreneurship. Journal of Business Venturing, 11(96), 325–327. http://doi.org/10.1016/0883-9026(96)00059-6 Tracey, P., & Jarvis, O. (2007). Toward a theory of social venture franchising. Entrepreneurship: Theory and Practice, 31(5), 667–685. http://doi.org/10.1111/j.1540-6520.2007.00194.x Ulaş, E. (1999). “ Franchising Sistemi”. Ankara: Nobel Yayn Dağtm. Wulff, E. B. (2005). International Franchising. The International Lawyer. http://doi.org/10.2307/40707976 Yorke, M. (1993). Quality assurance for higher education franchising. Higher Education, 26(2), 167–182. http://doi.org/10.1007/BF01406950 Yüksel, Ü. (2004). Hizmet Pazarlamas. İstanbul: Beta Basm Yayn. World Franchise Council Web Site, http://www.worldfranchisecouncil.net/ 21.03.2016
Toplam 1 adet kaynakça vardır.
Ayrıntılar
| Birincil Dil | İngilizce |
|---|---|
| Bölüm | Araştırma Makalesi |
| Yazarlar | |
| Yayımlanma Tarihi | 1 Ekim 2016 |
| Gönderilme Tarihi | 8 Ağustos 2016 |
| Yayımlandığı Sayı | Yıl 2016 Cilt: 8 Sayı: 32 |
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