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Tüketici Satın Alma Niyetinde Algılanan Değer ve Tüketici Etnosentrizminin Etkisi: TOGG Markası Üzerine Bir Araştırma

Yıl 2023, Cilt: 23 Sayı: 3, 1333 - 1350, 30.11.2023

Oğuzhan Acar Çağatan Taşkın

https://doi.org/10.11616/asbi.1327845

Öz

Bu çalışma, TOGG markasının elektrikli otomobil ürününe yönelik tüketicilerin satın alma niyetlerinde algılanan değer ve tüketici etnosentrizminin etkisini araştırmayı amaçlamaktadır. Bu amaç doğrultusunda online bir anket formu aracılığıyla 293 katılımcıdan kolayda örnekleme yöntemiyle veriler toplanmıştır ve bu veriler SPSS ve PLS-SEM programları kullanılarak analiz edilmiştir. Araştırma sonucunda, finansal teşviklerin, sürüş menzilinin, epistemik değerin ve sosyal imajın (algılanan değer öncülleri) TOGG’un algılanan değerini olumlu yönde etkilediği, TOGG’un algılanan değerinin TOGG’u satın alma niyetini olumlu yönde etkilediği ve tüketici etnosentrizminin TOGG’un algılanan değeri ile TOGG’u satın alma niyeti arasındaki ilişkide bir düzenleyici etkisi olmadığı belirlenmiştir.

Anahtar Kelimeler

TOGG Elektrikli Otomobil Otomotiv Endüstrisi Tüketici Etnosentrizmi PLS-SEM

Kaynakça

  • Aktan, M. (2013), Kamuoyunun Yerli Otomobil Projesini Algısı, Öneri Dergisi, 10(39), s. 1-9.
  • Avcı, İ. (2020), Yerli Markalı Otomobil Satın Alma Niyetinde Etnosentrizm, Ülke İmajı ve Yenilikçiliğin Etkisi: Türkiye’nin Otomobili (TOGG) Bağlamında Bir Araştırma, Bingöl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 20, s. 439-466.
  • Brinkmann, D. ve Bhatiasevi, V. (2021), Purchase Intention for Electric Vehicles Among Young Adults in Thailand, Vision: Journal of Business Perspective, 27(1), s. 1-10.
  • Cui, L., Wang, Y., Chen, W., Wen, W. ve Han, M. S. (2021), Predicting Determinants of Consumers’ Purchase Motivation for Electric Vehicles: An Application of Maslow’s Hierarchy of Needs Model, Energy Policy, 151, s. 1-8.
  • Chen, K., Ren, C., Gu, R. ve Zhang, P. (2019), Exploring Purchase Intentions of New Energy Vehicles: From the Perspective of Frugality and the Concept of Mianzi, Journal of Cleaner Production, 230, s. 700-708.
  • Cohen, J. (1988), Statistical Power Analysis for the Behavioral Sciences, 2. Baskı, New York: Routledge.
  • Çağatay, G. (2023). Türkiye genelinde elektrikli araç şarj istasyonu sayısının yıl sonuna kadar 10 bine ulaşabileceği öngörülüyor, https://www.aa.com.tr/tr (Erişim Tarihi: 05.04.2023).
  • Değirmenci, K., ve Breitner, M. H. (2017), Consumer Purchase Intentions for Electric Vehicles: Is Green More Important Than Price and Range?, Transportation Research Part D”, 51, s. 250-260.
  • Dong, X., Zhang, B., Wang, B. ve Wang, Z. (2020), Urban Households’ Purchase Intentions for Pıure Electric Vehicles Under Subsidy Contexts in China: Do Cost Factors Matter?, Transportation Research Part A, 135, s. 183-197.
  • Fornell C. ve Larcker D. F. (1981), Evaluating Structural Equation Models with Unobservable Variables and Measurement Error, Journal of Marketing Research, 18(1), s. 39-50.
  • Graham-Rowe, E., Gardner, B., Abraham, C., Skippon, S., Dittmar, H., Hutchins, R. ve Stannard, J. (2022), Mainstream Consumers Driving Plug-in Battery-Electric and Plug-in Hybrid Electric Cars: A Qualitative Analysis of Responses and Evaluations, Transportation Research Part A, 46(1), s. 140-153.
  • Gunawan, I., Redi, A. A. P., Santosa, A. A., Maghfiroh, M. F. N., Pandyaswargo, A. H. ve Kurniawan, A. C. (2022), Determinants of Customer Intentions to Use Electric Vehicle in Indonesia: An Integrated Model Analysis”, Sustainability, 14, s. 1-22.
  • Hair, Jr. J. F., Hulth, G. T. M., Ringle, C. M. ve Sarstedt, M. (2016), A Primer On Partial Least Squares Structural Equation Modelling (PLS-SEM), 2. Baskı, Kaliforniya: Sage.
  • Han, L., Wang, S., Zhao, D., Li, J. (2017), The Intention to Adopt Electric Vehicles: Driven by Functional and Non-Functional Values, Transportation Research Part A: Policy and Practice”, 103, s. 185-197.
  • Henseler, J., Ringle, C. M. ve Sarstedt, M. (2015), A New Criterion for Assessing Discriminant Validity in Variance-Based Structural Equation Modeling, Journal of the Academy of Marketing Science, 43, s. 115-135.
  • He, X., Hu ve Y. (2022), Understanding the Role of Emotions in Consumer Adoption of Electric Vehicles: The Mediating Effect of Perceived Value, Environmental Planning and Management, 65(1), s. 84-104.
  • Huang, X. ve Ge, J. (2019), Electric Vehicle Development in Beijing: An Analysis of Consumer Purchase Intention, Journal of Cleaner Production, 216, s. 361-372.
  • International Energy Agency (2022). Global EV Outlook 2023- Catching up with Climate Ambitions, https://iea.blob.core.windows.net/assets/dacf14d2-eabc-498a-8263-9f97fd5dc327/GEVO2023.pdf, (Erişim Tarihi: 23.06.2023).
  • Jaiswal, D., Kaushal, V., Deshmukh, A. K., Kant, R. ve Kautish, P. (2022), What Drives Electric Vehicles in an Emerging Market?, Marketing Intelligence and Planning, 40(6), s. 738-754.
  • Jayaraman, K., Yun, W. W., Yong, W. S. ve Joo, H. Y. (2015), Customers’ Reflections on the Intention to Purchase Hybrid Cars: An Empirical Study from Malaysia”, Problems and Perspectives in Management, 13(2), s. 304-312.
  • Jiang, Q., Wei, W., Guan, X. ve Yang, D. (2021), What Increases Consumers’ Purchase Intention of Battery Electric Vehicles from Chinese Electric Vehicle Start-Ups? Taking NIO as an Example, World Electric Vehicle Journal, 2(2), s. 1-19.
  • Jiang, S. (2016), Purchase Intention for Electric Vehicles in China from a Customer Value Perspective, Social Behavior and Personality, 44(4), s. 641-656.
  • Kim, M-K., Oh, J., Park, J-H ve Joo, C. (2018), Perceived Value and Adoption Intention for Electric Vehicles in Korea: Moderating Effects of Environmental Traits and Government Supports, Energy, 159, s. 799-809.
  • Kim, S., Choi, J., Yi, Y. ve Kim, H. (2022), Analysis of Influencing Factors in Purchasing Electric Vehicles Using a Structural Equation Model: Focused on Suwon City, Sustainability, s. 1-17.
  • Krishnan, V. V. ve Koshy, B. I. (2021), Evaluating the Factors Influencing Purchase Intention of Electric Vehicles in Households Owning Conventional Vehicles, Case Studies on Transport Policy, 9, s. 1122-1129.
  • Lakshika, V. G. P. ve Hemamali, A. G. A. (2020), Antecedents of the Green Purchase Intention towards Electric Cars: The Sri Lankan Customers’ Perspective, Journal of Business Studies, 7(1), s. 1-28.
  • Lim, Y. J., Pemural, S. ve Ahmad, N. (2019), The Antecedents of Green Car Purchase Intention among Malaysian Consumers, Europeam Journal of Business and Management Research, 4(2), s. 1-8.
  • Petschnig, M., Heidenreich, S. ve Spieth, P. (2014), Innovative Alternatives Take Action – Investigating Determinants of Alternative Fuel Vehicle Adoption, Transportation Research Part A, 61, s. 68-83.
  • Rogers, E. M. (1983), Diffusion of Innovations, 3. Baskı, New York: The Free Press.
  • Schuitema G., Anable, J., Skippon, S. ve Kinnear, N. (2013), The Role of Instrumental, Hedonic and Symbolic Attributes in the Intention to Adopt Electric Vehicles, Transportation Research Part A, 48, s. 39-49.
  • Shareeda, A., Al-Hashimi, M. ve Hamdan, A. (2021), Smart cities and electric vehicles adoption in Bahrain”, Journal of Decision Systems, 30(2-3), s. 321-343.
  • Shell (2022), TOGG TRUGO ve SHELL, Türkiye’yi Şarj Cihazlarıyla Donatmak için Güçlerini Birleştirdi, https://www.shell.com.tr/medya/media-2022/togg-trugo-ve-shell-turkiye-yi-sarj-cihazlariyla-donatmak-icin-guclerini-birlestirdi.html, (Erişim: 19.05.2023).
  • Sheth, N. J., Newman, B. I. ve Gross, B. L. (1991), Why We Buy What We Buy: A Theory of Consumption Values, Journal of Business Research, 22(2), s. 159-170.
  • Shimp, T. A. ve Sharma, S. (1987), Consumer Ethnocentrism: Construction and Validation of the CETSCALE, Journal of Marketing Research, 24(3), s. 280-289.
  • Skuza, A. ve Jureski, R. S. (2022), Analysis of Factors Affecting the Energy Consumption of an EV Vehicle- A Literature Study, Klauza/Slovakia: IOP Conference Series: Materials Science and Engineering, The 13th International Conference on Automotive Safety (Automotive Safety 2022).
  • Statista (2022), Global Automotive Manufacturing Industry Revenue Between 2019 and 2022 (in trillion U.S dollars), https://www.statista.com/statistics/574151/global-automotive-industry-revenue/#:~:text=Revenue%20%2D%20automotive%20manufacturing%20industry%20worldwide%202019%2D2022&text=The%20global%20automotive%20manufacturing%20market,the%20industry's%202019%20market%20size., (Erişim Tarihi: 06.05.2023).
  • Steenkam J-B. E. M., Batra, R. ve Alden, D. L. (2003), How Perceived Brand Globalness Creates Brand Value, Journal of International Business Studies, 34(1), s. 54-65.
  • T.C. Cumhurbaşkanlığı İletişim Başkanlığı (2019), Cumhurbaşkanı Recep Tayyip Erdoğan Yerli Otomobil Tanıtım Toplantısına Katıldı, https://www.iletisim.gov.tr/turkce/yerel_basin/detay/cumhurbaskani-recep-tayyip-erdogan-yerli-otomobil-tanitim-toplantisina-katildi, (Erişim Tarihi: 09.05.2023).
  • T.C. Hazine ve Maliye Bakanlığı (2003), Ankara: Motorlu Taşıtlar Vergisi Kanunu, Kanun No: 197, Değişik: 25/12/2003-5035/23 md.
  • T.C. Resmî Gazete (2023), Ankara: 2/3/2023 tarihli ve 6885 sayılı cumhurbaşkanı kararının Eki, Sayı: 32121.
  • T.C. Sanayi ve Teknoloji Bakanlığı (2022), Ankara: Mobilite Araç ve Teknolojileri Yol Haritası, s. 1-188.
  • T.C. Strateji ve Bütçe Başkanlığı (2019), Ankara: On Birinci Kalkınma Planı (2019-2023), Karar No: 1225,https://www.sbb.gov.tr/wp-content/uploads/2022/07/On_Birinci_Kalkinma_Plani-2019-2023.pdf, (Erişim Tarihi: 06.06.2023).
  • Thomas, T., Singh, N. ve Ambady, K. G. (2019), Effect of Ethnocentrism and Attitude Towards Foreign Brands in Purchase Decision, Vision, 24(3), s. 1-10.
  • Türkiye İstatistik Kurumu (2023). Ankara: Motorlu kara taşıtları- Mayıs 2023, Sayı: 49426.
  • United Nations (2015), Paris: Paris Agreement.
  • Yıldız, A. ve Demir, Y. (2019), Bulanık TOPSIS Yöntemiyle Türkiye’nin Yerli Otomobili İçin En Uygun Fabrika Yerinin Seçimi, Business&Management Studies: An International Journal, 7(4), s. 1427-1445.
  • Wang, Z. ve Dong, X. (2016), Determinants and Policy Implications of Residents’ New Energy Vehicle Purchases: The Evidence from China, Nat Hazards, 82, s. 155-173.
  • Wang, W., HE, H., Sahadev S. ve Song, W. (2018), U.K. Consumers’ Perceived Risk of Buying Products from Emerging Economies: A Moderated Mediation Model, Journal of Consumer Behaviour, 17, s. 326-339.
  • Wang, Z., Zhao, C., Yin, J. ve Zhang, B. (2017), Purchasing Intentions of Chinese Citizens on New Energy Vehicles: How Should one Respond to Current Preferential Policy?, Journal of Cleaner Production, 161, s. 1000-1010.
  • Wang, Z-X., Jantan, A. H. B., Wu, R-X., Gong, Y., Cao, M-R., Wong, P. P. W. Ve Wang, L. (2022a), Exploring Consumers’ Intention Toward Domestic Energy-Saving Vehicles: Some Insıghts from China, Frontiers, 13, 2022, ss. 1-16.
  • Wang, Z-X, Wong, P. P. W. ve Wang, L. (2022b), The Influence of Consumer Ethnocentrism on Intention Toward Domestic Electric Vehicle Selection, Journal of Business Administration and Social Studies, 6(2), s. 62-72.
  • Xu, Y., Zhang, W., Bao, H., Zhang, S. ve Xiang, Y. (2019), A SEM–Neural Network Approach to Predict Customers’ Intention to Purchase Battery ElectricVehicles in China’s Zhejiang Province, Sustainability, 11, s. 1-19.

The Effect of Perceived Value and Consumer Ethnocentrism on Consumer Purchase Intention: A Study on TOGG Brand

Yıl 2023, Cilt: 23 Sayı: 3, 1333 - 1350, 30.11.2023

Oğuzhan Acar Çağatan Taşkın

https://doi.org/10.11616/asbi.1327845

Öz

This study aims to investigate the impact of perceived value and consumer ethnocentrism on consumers' purchase intentions towards the electric car product of TOGG brand. For this purpose, data were collected from 293 participants through an online questionnaire by convenience sampling method and analyzed using SPSS and PLS-SEM programs. As a result of the research, it was determined that financial incentives, driving range, epistemic value and social image (antecedents of perceived value), positively affect the perceived value of TOGG, the perceived value of TOGG positively affects the purchase intention of TOGG, and consemer ethnocentrism doesn’t have a moderating effect on the relationship between the perceived value of TOGG and the the purchase intention of TOGG.

Anahtar Kelimeler

TOGG Electric Automobile Automotive Industry Consumer Ethnocentrism PLS-SEM

Kaynakça

  • Aktan, M. (2013), Kamuoyunun Yerli Otomobil Projesini Algısı, Öneri Dergisi, 10(39), s. 1-9.
  • Avcı, İ. (2020), Yerli Markalı Otomobil Satın Alma Niyetinde Etnosentrizm, Ülke İmajı ve Yenilikçiliğin Etkisi: Türkiye’nin Otomobili (TOGG) Bağlamında Bir Araştırma, Bingöl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 20, s. 439-466.
  • Brinkmann, D. ve Bhatiasevi, V. (2021), Purchase Intention for Electric Vehicles Among Young Adults in Thailand, Vision: Journal of Business Perspective, 27(1), s. 1-10.
  • Cui, L., Wang, Y., Chen, W., Wen, W. ve Han, M. S. (2021), Predicting Determinants of Consumers’ Purchase Motivation for Electric Vehicles: An Application of Maslow’s Hierarchy of Needs Model, Energy Policy, 151, s. 1-8.
  • Chen, K., Ren, C., Gu, R. ve Zhang, P. (2019), Exploring Purchase Intentions of New Energy Vehicles: From the Perspective of Frugality and the Concept of Mianzi, Journal of Cleaner Production, 230, s. 700-708.
  • Cohen, J. (1988), Statistical Power Analysis for the Behavioral Sciences, 2. Baskı, New York: Routledge.
  • Çağatay, G. (2023). Türkiye genelinde elektrikli araç şarj istasyonu sayısının yıl sonuna kadar 10 bine ulaşabileceği öngörülüyor, https://www.aa.com.tr/tr (Erişim Tarihi: 05.04.2023).
  • Değirmenci, K., ve Breitner, M. H. (2017), Consumer Purchase Intentions for Electric Vehicles: Is Green More Important Than Price and Range?, Transportation Research Part D”, 51, s. 250-260.
  • Dong, X., Zhang, B., Wang, B. ve Wang, Z. (2020), Urban Households’ Purchase Intentions for Pıure Electric Vehicles Under Subsidy Contexts in China: Do Cost Factors Matter?, Transportation Research Part A, 135, s. 183-197.
  • Fornell C. ve Larcker D. F. (1981), Evaluating Structural Equation Models with Unobservable Variables and Measurement Error, Journal of Marketing Research, 18(1), s. 39-50.
  • Graham-Rowe, E., Gardner, B., Abraham, C., Skippon, S., Dittmar, H., Hutchins, R. ve Stannard, J. (2022), Mainstream Consumers Driving Plug-in Battery-Electric and Plug-in Hybrid Electric Cars: A Qualitative Analysis of Responses and Evaluations, Transportation Research Part A, 46(1), s. 140-153.
  • Gunawan, I., Redi, A. A. P., Santosa, A. A., Maghfiroh, M. F. N., Pandyaswargo, A. H. ve Kurniawan, A. C. (2022), Determinants of Customer Intentions to Use Electric Vehicle in Indonesia: An Integrated Model Analysis”, Sustainability, 14, s. 1-22.
  • Hair, Jr. J. F., Hulth, G. T. M., Ringle, C. M. ve Sarstedt, M. (2016), A Primer On Partial Least Squares Structural Equation Modelling (PLS-SEM), 2. Baskı, Kaliforniya: Sage.
  • Han, L., Wang, S., Zhao, D., Li, J. (2017), The Intention to Adopt Electric Vehicles: Driven by Functional and Non-Functional Values, Transportation Research Part A: Policy and Practice”, 103, s. 185-197.
  • Henseler, J., Ringle, C. M. ve Sarstedt, M. (2015), A New Criterion for Assessing Discriminant Validity in Variance-Based Structural Equation Modeling, Journal of the Academy of Marketing Science, 43, s. 115-135.
  • He, X., Hu ve Y. (2022), Understanding the Role of Emotions in Consumer Adoption of Electric Vehicles: The Mediating Effect of Perceived Value, Environmental Planning and Management, 65(1), s. 84-104.
  • Huang, X. ve Ge, J. (2019), Electric Vehicle Development in Beijing: An Analysis of Consumer Purchase Intention, Journal of Cleaner Production, 216, s. 361-372.
  • International Energy Agency (2022). Global EV Outlook 2023- Catching up with Climate Ambitions, https://iea.blob.core.windows.net/assets/dacf14d2-eabc-498a-8263-9f97fd5dc327/GEVO2023.pdf, (Erişim Tarihi: 23.06.2023).
  • Jaiswal, D., Kaushal, V., Deshmukh, A. K., Kant, R. ve Kautish, P. (2022), What Drives Electric Vehicles in an Emerging Market?, Marketing Intelligence and Planning, 40(6), s. 738-754.
  • Jayaraman, K., Yun, W. W., Yong, W. S. ve Joo, H. Y. (2015), Customers’ Reflections on the Intention to Purchase Hybrid Cars: An Empirical Study from Malaysia”, Problems and Perspectives in Management, 13(2), s. 304-312.
  • Jiang, Q., Wei, W., Guan, X. ve Yang, D. (2021), What Increases Consumers’ Purchase Intention of Battery Electric Vehicles from Chinese Electric Vehicle Start-Ups? Taking NIO as an Example, World Electric Vehicle Journal, 2(2), s. 1-19.
  • Jiang, S. (2016), Purchase Intention for Electric Vehicles in China from a Customer Value Perspective, Social Behavior and Personality, 44(4), s. 641-656.
  • Kim, M-K., Oh, J., Park, J-H ve Joo, C. (2018), Perceived Value and Adoption Intention for Electric Vehicles in Korea: Moderating Effects of Environmental Traits and Government Supports, Energy, 159, s. 799-809.
  • Kim, S., Choi, J., Yi, Y. ve Kim, H. (2022), Analysis of Influencing Factors in Purchasing Electric Vehicles Using a Structural Equation Model: Focused on Suwon City, Sustainability, s. 1-17.
  • Krishnan, V. V. ve Koshy, B. I. (2021), Evaluating the Factors Influencing Purchase Intention of Electric Vehicles in Households Owning Conventional Vehicles, Case Studies on Transport Policy, 9, s. 1122-1129.
  • Lakshika, V. G. P. ve Hemamali, A. G. A. (2020), Antecedents of the Green Purchase Intention towards Electric Cars: The Sri Lankan Customers’ Perspective, Journal of Business Studies, 7(1), s. 1-28.
  • Lim, Y. J., Pemural, S. ve Ahmad, N. (2019), The Antecedents of Green Car Purchase Intention among Malaysian Consumers, Europeam Journal of Business and Management Research, 4(2), s. 1-8.
  • Petschnig, M., Heidenreich, S. ve Spieth, P. (2014), Innovative Alternatives Take Action – Investigating Determinants of Alternative Fuel Vehicle Adoption, Transportation Research Part A, 61, s. 68-83.
  • Rogers, E. M. (1983), Diffusion of Innovations, 3. Baskı, New York: The Free Press.
  • Schuitema G., Anable, J., Skippon, S. ve Kinnear, N. (2013), The Role of Instrumental, Hedonic and Symbolic Attributes in the Intention to Adopt Electric Vehicles, Transportation Research Part A, 48, s. 39-49.
  • Shareeda, A., Al-Hashimi, M. ve Hamdan, A. (2021), Smart cities and electric vehicles adoption in Bahrain”, Journal of Decision Systems, 30(2-3), s. 321-343.
  • Shell (2022), TOGG TRUGO ve SHELL, Türkiye’yi Şarj Cihazlarıyla Donatmak için Güçlerini Birleştirdi, https://www.shell.com.tr/medya/media-2022/togg-trugo-ve-shell-turkiye-yi-sarj-cihazlariyla-donatmak-icin-guclerini-birlestirdi.html, (Erişim: 19.05.2023).
  • Sheth, N. J., Newman, B. I. ve Gross, B. L. (1991), Why We Buy What We Buy: A Theory of Consumption Values, Journal of Business Research, 22(2), s. 159-170.
  • Shimp, T. A. ve Sharma, S. (1987), Consumer Ethnocentrism: Construction and Validation of the CETSCALE, Journal of Marketing Research, 24(3), s. 280-289.
  • Skuza, A. ve Jureski, R. S. (2022), Analysis of Factors Affecting the Energy Consumption of an EV Vehicle- A Literature Study, Klauza/Slovakia: IOP Conference Series: Materials Science and Engineering, The 13th International Conference on Automotive Safety (Automotive Safety 2022).
  • Statista (2022), Global Automotive Manufacturing Industry Revenue Between 2019 and 2022 (in trillion U.S dollars), https://www.statista.com/statistics/574151/global-automotive-industry-revenue/#:~:text=Revenue%20%2D%20automotive%20manufacturing%20industry%20worldwide%202019%2D2022&text=The%20global%20automotive%20manufacturing%20market,the%20industry's%202019%20market%20size., (Erişim Tarihi: 06.05.2023).
  • Steenkam J-B. E. M., Batra, R. ve Alden, D. L. (2003), How Perceived Brand Globalness Creates Brand Value, Journal of International Business Studies, 34(1), s. 54-65.
  • T.C. Cumhurbaşkanlığı İletişim Başkanlığı (2019), Cumhurbaşkanı Recep Tayyip Erdoğan Yerli Otomobil Tanıtım Toplantısına Katıldı, https://www.iletisim.gov.tr/turkce/yerel_basin/detay/cumhurbaskani-recep-tayyip-erdogan-yerli-otomobil-tanitim-toplantisina-katildi, (Erişim Tarihi: 09.05.2023).
  • T.C. Hazine ve Maliye Bakanlığı (2003), Ankara: Motorlu Taşıtlar Vergisi Kanunu, Kanun No: 197, Değişik: 25/12/2003-5035/23 md.
  • T.C. Resmî Gazete (2023), Ankara: 2/3/2023 tarihli ve 6885 sayılı cumhurbaşkanı kararının Eki, Sayı: 32121.
  • T.C. Sanayi ve Teknoloji Bakanlığı (2022), Ankara: Mobilite Araç ve Teknolojileri Yol Haritası, s. 1-188.
  • T.C. Strateji ve Bütçe Başkanlığı (2019), Ankara: On Birinci Kalkınma Planı (2019-2023), Karar No: 1225,https://www.sbb.gov.tr/wp-content/uploads/2022/07/On_Birinci_Kalkinma_Plani-2019-2023.pdf, (Erişim Tarihi: 06.06.2023).
  • Thomas, T., Singh, N. ve Ambady, K. G. (2019), Effect of Ethnocentrism and Attitude Towards Foreign Brands in Purchase Decision, Vision, 24(3), s. 1-10.
  • Türkiye İstatistik Kurumu (2023). Ankara: Motorlu kara taşıtları- Mayıs 2023, Sayı: 49426.
  • United Nations (2015), Paris: Paris Agreement.
  • Yıldız, A. ve Demir, Y. (2019), Bulanık TOPSIS Yöntemiyle Türkiye’nin Yerli Otomobili İçin En Uygun Fabrika Yerinin Seçimi, Business&Management Studies: An International Journal, 7(4), s. 1427-1445.
  • Wang, Z. ve Dong, X. (2016), Determinants and Policy Implications of Residents’ New Energy Vehicle Purchases: The Evidence from China, Nat Hazards, 82, s. 155-173.
  • Wang, W., HE, H., Sahadev S. ve Song, W. (2018), U.K. Consumers’ Perceived Risk of Buying Products from Emerging Economies: A Moderated Mediation Model, Journal of Consumer Behaviour, 17, s. 326-339.
  • Wang, Z., Zhao, C., Yin, J. ve Zhang, B. (2017), Purchasing Intentions of Chinese Citizens on New Energy Vehicles: How Should one Respond to Current Preferential Policy?, Journal of Cleaner Production, 161, s. 1000-1010.
  • Wang, Z-X., Jantan, A. H. B., Wu, R-X., Gong, Y., Cao, M-R., Wong, P. P. W. Ve Wang, L. (2022a), Exploring Consumers’ Intention Toward Domestic Energy-Saving Vehicles: Some Insıghts from China, Frontiers, 13, 2022, ss. 1-16.
  • Wang, Z-X, Wong, P. P. W. ve Wang, L. (2022b), The Influence of Consumer Ethnocentrism on Intention Toward Domestic Electric Vehicle Selection, Journal of Business Administration and Social Studies, 6(2), s. 62-72.
  • Xu, Y., Zhang, W., Bao, H., Zhang, S. ve Xiang, Y. (2019), A SEM–Neural Network Approach to Predict Customers’ Intention to Purchase Battery ElectricVehicles in China’s Zhejiang Province, Sustainability, 11, s. 1-19.
Toplam 52 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular Tüketici Davranışı
Bölüm Araştırma Makaleleri
Yazarlar

Oğuzhan Acar 0000-0003-0238-3730

Çağatan Taşkın 0000-0002-0655-5061

Erken Görünüm Tarihi 30 Kasım 2023
Yayımlanma Tarihi 30 Kasım 2023
Gönderilme Tarihi 15 Temmuz 2023
Yayımlandığı Sayı Yıl 2023 Cilt: 23 Sayı: 3

Kaynak Göster

APA Acar, O., & Taşkın, Ç. (2023). Tüketici Satın Alma Niyetinde Algılanan Değer ve Tüketici Etnosentrizminin Etkisi: TOGG Markası Üzerine Bir Araştırma. Abant Sosyal Bilimler Dergisi, 23(3), 1333-1350. https://doi.org/10.11616/asbi.1327845
AMA Acar O, Taşkın Ç. Tüketici Satın Alma Niyetinde Algılanan Değer ve Tüketici Etnosentrizminin Etkisi: TOGG Markası Üzerine Bir Araştırma. ASBİ. Kasım 2023;23(3):1333-1350. doi:10.11616/asbi.1327845
Chicago Acar, Oğuzhan, ve Çağatan Taşkın. “Tüketici Satın Alma Niyetinde Algılanan Değer Ve Tüketici Etnosentrizminin Etkisi: TOGG Markası Üzerine Bir Araştırma”. Abant Sosyal Bilimler Dergisi 23, sy. 3 (Kasım 2023): 1333-50. https://doi.org/10.11616/asbi.1327845.
EndNote Acar O, Taşkın Ç (01 Kasım 2023) Tüketici Satın Alma Niyetinde Algılanan Değer ve Tüketici Etnosentrizminin Etkisi: TOGG Markası Üzerine Bir Araştırma. Abant Sosyal Bilimler Dergisi 23 3 1333–1350.
IEEE O. Acar ve Ç. Taşkın, “Tüketici Satın Alma Niyetinde Algılanan Değer ve Tüketici Etnosentrizminin Etkisi: TOGG Markası Üzerine Bir Araştırma”, ASBİ, c. 23, sy. 3, ss. 1333–1350, 2023, doi: 10.11616/asbi.1327845.
ISNAD Acar, Oğuzhan - Taşkın, Çağatan. “Tüketici Satın Alma Niyetinde Algılanan Değer Ve Tüketici Etnosentrizminin Etkisi: TOGG Markası Üzerine Bir Araştırma”. Abant Sosyal Bilimler Dergisi 23/3 (Kasım 2023), 1333-1350. https://doi.org/10.11616/asbi.1327845.
JAMA Acar O, Taşkın Ç. Tüketici Satın Alma Niyetinde Algılanan Değer ve Tüketici Etnosentrizminin Etkisi: TOGG Markası Üzerine Bir Araştırma. ASBİ. 2023;23:1333–1350.
MLA Acar, Oğuzhan ve Çağatan Taşkın. “Tüketici Satın Alma Niyetinde Algılanan Değer Ve Tüketici Etnosentrizminin Etkisi: TOGG Markası Üzerine Bir Araştırma”. Abant Sosyal Bilimler Dergisi, c. 23, sy. 3, 2023, ss. 1333-50, doi:10.11616/asbi.1327845.
Vancouver Acar O, Taşkın Ç. Tüketici Satın Alma Niyetinde Algılanan Değer ve Tüketici Etnosentrizminin Etkisi: TOGG Markası Üzerine Bir Araştırma. ASBİ. 2023;23(3):1333-50.
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