Araştırma Makalesi
BibTex RIS Kaynak Göster
Yıl 2022, Cilt: 4 Sayı: 2, 261 - 277, 06.10.2022

Öz

Kaynakça

  • ALI Muhammed ve REHMAN Chaudhary Abdul; (2015), “Nation Branding and Economic Development: Finding the Missing Link”, Arabian Journal of Business and Management Review (Oman Chapter), Volume: 5, Issue: 5, ss. 35.
  • ANHOLT, Simon. (2005). Three interlinking concepts: Intellectual property, nation branding and economic development. In WIPO International Seminar on Intellectual Property and Development, Geneva (pp. 2-3).
  • ANHOLT Simon; (2011), Yerlerin Markalaşması: Kimlik, İmaj Ve İtibar, Çev: G. Müge Uçar, İstanbul Ticaret Odası Yayınları, İstanbul.
  • ANHOLT Simon; (2016), The Anholt-GfK Roper Nation Brands IndexSM: 2016 Report for Scotland, https://beta.gov.scot/publications/anholt-gfk nation-brands-index-sm-2016-report-scotland/ Erişim Tarihi: 26.05.2018
  • ANHOLT Simon; (2009), “Brands and Branding”, in Clifton Rita ve Simmons John (Ed.), Branding Places and Nations Volume:14, ss. 213-226.
  • ARAS Bülent; (2009), “Davutoğlu Era in Turkish Foreign Policy”, Seta Policy Brief, Sayı: 23, ss. 3-16.
  • ARONCZYK Melissa; (2013), “Branding The Nation: The Global Business of National Identity”, Oxford University Press.
  • DINNIE Keithe; (2008), Nation Branding: Concepts, Issues, Practice, Elsevier Material, Routledge.
  • EMRE Ali Serdar; (2012), Ülke Markası İnşası Sürecinde Türkiye’nin Tanıtımı: Kurumlar, Stratejiler ve Uygulamalar, Başkent Üniversitesi Sosyal Bilimler Enstitüsü Yayımlanmamış, Yüksek Lisans Tezi, Ankara.
  • GUDJONSSON Hlynur; (2005), “Nation Branding”, Place Branding, Volume: 1, Issue: 3, ss. 283-298.
  • JANSEN, Sue. Curry. (2008). Designer nations: Neo-liberal nation branding–Brand Estonia. Social identities, 14(1), 121-142.
  • KALIN İbrahim; (2010), Türk Dış Politikası ve Kamu Diplomasisi, https://kdk.gov.tr/sag/kamu-diplomasisine-bakis/20 Erişim Tarihi: 25.04.2018
  • KOTLER Philip, GERTNER David, (2002) Country as Brand, Product, and Beyond: A Place Marketing and Brand Management Perspective. Journal of Brand Management (2002) 9, 249-261; doi:10.1057,
  • MAZNEVSKI Martha L., DiSTEFANO Joseph J. (1995):Measuring Culture in International Management: the Cultural Perspectives Questionnaire. Western Business School. Research and Publications, University of Western Ontario.
  • MIHAILOVICH, Philippe. (2006). Kinship branding: A concept of holism and evolution for the nation brand. Place Branding, 2(3), 229-247.
  • NYE JR Joseph S. ; (2008), “Public Diplomacy and Soft Power”, The Annals of the American Academy of Political and Social Science, ss. 94-109.
  • OKTAY Emel G. ; (2012), “NATO'nun Dönüşümü ve Kamu Diplomasisinin Artan Rolü”, International Relations/Uluslararası İlişkiler Dergisi, Cilt: 9, Sayı: 34, ss. 125-149.
  • ÖZKAN Abdullah; (2012), Kamu Diplomasisi Seferberliği, Erişim Tarihi: 25.05.2018 http://www.kamudiplomasisi.org/makaleler/makaleler/101-kamu diplomasisi-seferberlii
  • SZONDI Gyorgy; (2008), “Public Diplomacy and Nation Branding: Conceptual Similarities and Differences”, Netherlands Institute of International Relations Clingendael.
  • YALÇINKAYA Gonca; (2006), Ülke İmajı ve Ülke İmajının Müşteri Tercihleri Üzerine Etkisi: Türkiye Değerlendirmesi, Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü, Yayımlanmamış Yüksek Lisans Tezi, İzmir.
  • YILDIRIM Ali ve ŞİMŞEK Hasan; (2011), Sosyal Bilimlerde Nitel Araştırma Yöntemleri, Seçkin Yayıncılık, Ankara.
  • WANG Jian; (2006), “Localising public Diplomacy: The Role of Sub-National Actors in Nation Branding”, Place Branding, Volume: 2, Issue: 1, ss. 32-42 http://nation-brands.gfk.com/ Access Date: 16.05.2018.

THE HUMAN AND CULTURE FACTOR IN NATION BRANDING: A STUDY ON FOREIGN ACADEMICIANS WORKING IN TURKEY

Yıl 2022, Cilt: 4 Sayı: 2, 261 - 277, 06.10.2022

Öz

Human and cultural values for nation branding appear closely related with all other infrastructure variables of nation building which have to be dealt with properly, before and during communication as an integrated process.
The study explores the branding capabilities of nations in general and Turkey’s potential for branding in particular, in relation to the effects of human and culture factors. In-depth interviews were conducted with 20 foreign academicians who were working in six universities in Turkey and who were chosen for their specific regionality of their origin, namely Near East and North Africa. The findings were evaluated with the help of a quantitative analysis software and suggested that according to the participants, nation branding is indeed a feasible concept and that Turkey has the fundaments to build herself as a brand nation if she could build upon the opportunities and pursue the required developmental concepts properly. Another important finding suggests that country images can grow very different in relation to specific regional public targets and eras, in different regions and nations worldwide. Thus, nation images and reputations and the public diplomacy strategies built upon these have to be evaluated also in their relation to target publics.

Kaynakça

  • ALI Muhammed ve REHMAN Chaudhary Abdul; (2015), “Nation Branding and Economic Development: Finding the Missing Link”, Arabian Journal of Business and Management Review (Oman Chapter), Volume: 5, Issue: 5, ss. 35.
  • ANHOLT, Simon. (2005). Three interlinking concepts: Intellectual property, nation branding and economic development. In WIPO International Seminar on Intellectual Property and Development, Geneva (pp. 2-3).
  • ANHOLT Simon; (2011), Yerlerin Markalaşması: Kimlik, İmaj Ve İtibar, Çev: G. Müge Uçar, İstanbul Ticaret Odası Yayınları, İstanbul.
  • ANHOLT Simon; (2016), The Anholt-GfK Roper Nation Brands IndexSM: 2016 Report for Scotland, https://beta.gov.scot/publications/anholt-gfk nation-brands-index-sm-2016-report-scotland/ Erişim Tarihi: 26.05.2018
  • ANHOLT Simon; (2009), “Brands and Branding”, in Clifton Rita ve Simmons John (Ed.), Branding Places and Nations Volume:14, ss. 213-226.
  • ARAS Bülent; (2009), “Davutoğlu Era in Turkish Foreign Policy”, Seta Policy Brief, Sayı: 23, ss. 3-16.
  • ARONCZYK Melissa; (2013), “Branding The Nation: The Global Business of National Identity”, Oxford University Press.
  • DINNIE Keithe; (2008), Nation Branding: Concepts, Issues, Practice, Elsevier Material, Routledge.
  • EMRE Ali Serdar; (2012), Ülke Markası İnşası Sürecinde Türkiye’nin Tanıtımı: Kurumlar, Stratejiler ve Uygulamalar, Başkent Üniversitesi Sosyal Bilimler Enstitüsü Yayımlanmamış, Yüksek Lisans Tezi, Ankara.
  • GUDJONSSON Hlynur; (2005), “Nation Branding”, Place Branding, Volume: 1, Issue: 3, ss. 283-298.
  • JANSEN, Sue. Curry. (2008). Designer nations: Neo-liberal nation branding–Brand Estonia. Social identities, 14(1), 121-142.
  • KALIN İbrahim; (2010), Türk Dış Politikası ve Kamu Diplomasisi, https://kdk.gov.tr/sag/kamu-diplomasisine-bakis/20 Erişim Tarihi: 25.04.2018
  • KOTLER Philip, GERTNER David, (2002) Country as Brand, Product, and Beyond: A Place Marketing and Brand Management Perspective. Journal of Brand Management (2002) 9, 249-261; doi:10.1057,
  • MAZNEVSKI Martha L., DiSTEFANO Joseph J. (1995):Measuring Culture in International Management: the Cultural Perspectives Questionnaire. Western Business School. Research and Publications, University of Western Ontario.
  • MIHAILOVICH, Philippe. (2006). Kinship branding: A concept of holism and evolution for the nation brand. Place Branding, 2(3), 229-247.
  • NYE JR Joseph S. ; (2008), “Public Diplomacy and Soft Power”, The Annals of the American Academy of Political and Social Science, ss. 94-109.
  • OKTAY Emel G. ; (2012), “NATO'nun Dönüşümü ve Kamu Diplomasisinin Artan Rolü”, International Relations/Uluslararası İlişkiler Dergisi, Cilt: 9, Sayı: 34, ss. 125-149.
  • ÖZKAN Abdullah; (2012), Kamu Diplomasisi Seferberliği, Erişim Tarihi: 25.05.2018 http://www.kamudiplomasisi.org/makaleler/makaleler/101-kamu diplomasisi-seferberlii
  • SZONDI Gyorgy; (2008), “Public Diplomacy and Nation Branding: Conceptual Similarities and Differences”, Netherlands Institute of International Relations Clingendael.
  • YALÇINKAYA Gonca; (2006), Ülke İmajı ve Ülke İmajının Müşteri Tercihleri Üzerine Etkisi: Türkiye Değerlendirmesi, Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü, Yayımlanmamış Yüksek Lisans Tezi, İzmir.
  • YILDIRIM Ali ve ŞİMŞEK Hasan; (2011), Sosyal Bilimlerde Nitel Araştırma Yöntemleri, Seçkin Yayıncılık, Ankara.
  • WANG Jian; (2006), “Localising public Diplomacy: The Role of Sub-National Actors in Nation Branding”, Place Branding, Volume: 2, Issue: 1, ss. 32-42 http://nation-brands.gfk.com/ Access Date: 16.05.2018.
Toplam 22 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Bölüm Makaleler
Yazarlar

M. Salih Güran 0000-0002-1138-3946

Sibel Yıldız 0000-0002-1138-3946

Yayımlanma Tarihi 6 Ekim 2022
Yayımlandığı Sayı Yıl 2022 Cilt: 4 Sayı: 2

Kaynak Göster

APA Güran, M. S., & Yıldız, S. (2022). THE HUMAN AND CULTURE FACTOR IN NATION BRANDING: A STUDY ON FOREIGN ACADEMICIANS WORKING IN TURKEY. Anadolu Akademi Sosyal Bilimler Dergisi, 4(2), 261-277.

21561

ANADOLU AKADEMİ SOSYAL BİLİMLER DERGİSİ / ANATOLIAN ACADEMY SOCIAL SCIENCES JOURNAL  ISSN: 2667-5471


21538     21569    21539    21537     22512

 21536 21570    21571  21813