Printed T-shirts are the characteristic garment, risen to the role of distinctive “uniform”, used by one of the most representative socio-cultural phenomenon of the latest years: nerds. Rather than the style of the garment, more than its aesthetic dimension, I focus on T-shirt explicit semiotic content.
This paper aims to show how nerds could be considered as a universal cultural field based on consumption practices. How a label once considered a stigma became something to be proud of. How the choice of clothing becomes a complex tool for identity construction and community making.
Keywords: Mass Culture, Communication, Community, Cinema, Comics, Television, Fandom.
Publication Date: August 31, 2015
|EndNote||%0 IJASOS- International E-journal of Advances in Social Sciences NERDS: THE PHENOMENON OF INTERTEXTUAL GARMENT BETWEEN WORSHIP AND DISTINCTION %A Emiliano Chirchiano %T NERDS: THE PHENOMENON OF INTERTEXTUAL GARMENT BETWEEN WORSHIP AND DISTINCTION %D 2015 %J IJASOS- International E-journal of Advances in Social Sciences %P 2411-183X-2411-183X %V 1 %N 2 %R doi: 10.18769/ijasos.93408 %U 10.18769/ijasos.93408|