Year 2019, Volume 5, Issue 13, Pages 233 - 239 2019-04-28

CONSUMER ACQUAINTANCE AND PERCEPTION ABOUT MOBILE WALLETS IN INDIAN URBAN CONSUMER MARKETS

Tejas Dave [1]

2 19

The Indian consumer markets have observed considerable growth in last two decades. The Information technology revolution has provided opportunities of market expansion to national and international companies in India. The new era is of M-Commerce and mobile applications which have broken all barriers for markets in last two decades. Now point of sales (POS) locations is not important. The consumer can buy anything from anywhere in the world as the multiple online options are available with consumer. In last two decades, rapid urbanization has been observed in India. The purchasing power of urban consumer is also considerably improved in last one decade. There are many companies and financial institutions have realized opportunities in online payment platforms. To make it more convenient to consumers and market, many organizations have ventured into digital wallet business. They have received tremendous response from the urban and rural Indian markets in last four years. There are many reasons behind swift penetration of digital wallet market; one of them is brisk expansion of smartphone market in India with multiple brands from Europe, US and China. This paper mainly focuses on Indian urban markets and tries to understand and measure perception and preferences of consumers of urban India. The findings highlight the issues pertaining to supply chain realignment, on field application problem and financial implications of digital wallet. It also attempts to identify strategies pertaining to supply chain and marketing to make this platform more consumer and market centric.

Supply Chain Integration, Strategic Alliance, M-Commerce, Digital Wallets
  • J.Mohamed Ali, Mr. L.Vijaya Gopalan (2018), E-Wallet Payment: SWOT Analysis from Customer Perception, International Journal of Recent Research Aspects ISSN: 2349-7688, Special Issue: Conscientious Computing Technologies, April 2018, pp. 155-158 Pushpa S. Abbigeri, Rajeshwari M. Shettar (2018), The Changing Trends in Payments: An Overview, International Journal of Business and Management Invention (IJBMI) ISSN (Online): 2319 – 8028, ISSN (Print): 2319 – 801X www.ijbmi.org || Volume 7 Issue 7 Ver. II || July. 2018 || PP—01-05 Sharon Devarajan, 2016, Types of Mobile Wallets and Leaders in India, Posted on December 26, 2016, Accessed on 29th November 2018, https://www.tutorialspoint.com/articles/types-of-mobile-wallets-and-leaders-in-india Srihari Kulkarni, Abdul Shahanaz Taj (2017), Digital Payments: Challenges and Solutions, IOSR Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN: 2319-7668 PP 50-55 Yashwant Raj, “India is world’s sixth largest economy at $2.6 trillion, says IMF”, Hindustan Times, Apr 19, 2018 10:40 IST, Accessed on 26th September 2018, https://www.hindustantimes.com/business-news/india-is-world-s-sixth-largest-economy-at-2-6-trillion-says-imf/story-7wXZPXSWlvvImlAvpLKeNL.html Neelmani Jaysawal and Sudeshna Saha, Urbanization in India: An Impact Assessment, International Journal of Applied Sociology 2014, 4(2): 60-65, DOI: 10.5923/j.ijas.20140402.04, Accessed on 26th September 2018, https://www.researchgate.net/publication/264383323_Urbanization_in_India_An_Impact_Assessment ASSOCHAM INDIA & RNCOS (2016), “M-Wallet: Scenario post demonetisation”, Accessed on 26th September 2018, http://www.assocham.org/upload/docs/M-Wallet_Report_press.pdf FDI in India, India: Snapshot, Indian Brand Equity Foundation (IBEF), May 2018, Accessed on 26th September 2018, https://www.ibef.org/economy.aspx
Primary Language en
Subjects Social
Journal Section Articles
Authors

Author: Tejas Dave
Country: India


Bibtex @research article { ijasos531390, journal = {IJASOS- International E-journal of Advances in Social Sciences}, issn = {}, eissn = {2411-183X}, address = {OCERINT International Organization Center of Academic Research}, year = {2019}, volume = {5}, pages = {233 - 239}, doi = {10.18769/ijasos.531390}, title = {CONSUMER ACQUAINTANCE AND PERCEPTION ABOUT MOBILE WALLETS IN INDIAN URBAN CONSUMER MARKETS}, key = {cite}, author = {Dave, Tejas} }
APA Dave, T . (2019). CONSUMER ACQUAINTANCE AND PERCEPTION ABOUT MOBILE WALLETS IN INDIAN URBAN CONSUMER MARKETS. IJASOS- International E-journal of Advances in Social Sciences, 5 (13), 233-239. DOI: 10.18769/ijasos.531390
MLA Dave, T . "CONSUMER ACQUAINTANCE AND PERCEPTION ABOUT MOBILE WALLETS IN INDIAN URBAN CONSUMER MARKETS". IJASOS- International E-journal of Advances in Social Sciences 5 (2019): 233-239 <http://ijasos.ocerintjournals.org/issue/44879/531390>
Chicago Dave, T . "CONSUMER ACQUAINTANCE AND PERCEPTION ABOUT MOBILE WALLETS IN INDIAN URBAN CONSUMER MARKETS". IJASOS- International E-journal of Advances in Social Sciences 5 (2019): 233-239
RIS TY - JOUR T1 - CONSUMER ACQUAINTANCE AND PERCEPTION ABOUT MOBILE WALLETS IN INDIAN URBAN CONSUMER MARKETS AU - Tejas Dave Y1 - 2019 PY - 2019 N1 - doi: 10.18769/ijasos.531390 DO - 10.18769/ijasos.531390 T2 - IJASOS- International E-journal of Advances in Social Sciences JF - Journal JO - JOR SP - 233 EP - 239 VL - 5 IS - 13 SN - -2411-183X M3 - doi: 10.18769/ijasos.531390 UR - https://doi.org/10.18769/ijasos.531390 Y2 - 2019 ER -
EndNote %0 IJASOS- International E-journal of Advances in Social Sciences CONSUMER ACQUAINTANCE AND PERCEPTION ABOUT MOBILE WALLETS IN INDIAN URBAN CONSUMER MARKETS %A Tejas Dave %T CONSUMER ACQUAINTANCE AND PERCEPTION ABOUT MOBILE WALLETS IN INDIAN URBAN CONSUMER MARKETS %D 2019 %J IJASOS- International E-journal of Advances in Social Sciences %P -2411-183X %V 5 %N 13 %R doi: 10.18769/ijasos.531390 %U 10.18769/ijasos.531390
ISNAD Dave, Tejas . "CONSUMER ACQUAINTANCE AND PERCEPTION ABOUT MOBILE WALLETS IN INDIAN URBAN CONSUMER MARKETS". IJASOS- International E-journal of Advances in Social Sciences 5 / 13 (April 2019): 233-239. https://doi.org/10.18769/ijasos.531390