Yıl 2018, Cilt 4, Sayı 11, Sayfalar 415 - 423 2018-08-31

MEDIA EFFECTS AND BODY IMAGE PERCEPTIONS ON YOUTH IN UAE

Viola Gjylbegaj [1]

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In the modern world of today, mass media has been a major tool of communicating viable information to the public, which has been instrumental in affecting their perceptions attitudes and the way of viewing things within their immediate surroundings. With the increased technological advancement and innovation, mass media has been revolutionary with the concept of social media taking a fore step in replacing the traditional Media, in particular with the Millennials. The purpose of this study is aimed at analyzing the impact of television advertising on the image and perception of youths in UAE. This however will be achieved by analyzing the following objectives: 1) To provide an overview on the effects of television advertisements on the image and perception of youths in UAE; 2) To understand the socio-cultural positioning of television advertisements in UAE, and how it has enhanced unhealthy lifestyles; 3) To analyze the psychological effects of modern technology and innovation towards television advertising on the youths in UAE. The methodology I used is the survey. This study is important since it tries to highlight the values and customs of UAE as a country, and how modern media of western cultures has affected the growth and development of youthful population in the country. It should however be understood that, despite the media effects of western cultures having entrenched into the cultural fabric of the UAE culture, it is the role of various entities within the country to ensure that they regulate the effects of such media and westernized content from affecting the perception and image of their youthful population.

Media Effects, Body Image, UAE
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Konular Sosyal ve Beşeri Bilimler
Dergi Bölümü Makaleler
Yazarlar

Yazar: Viola Gjylbegaj
Ülke: United Arab Emirates


Bibtex @araştırma makalesi { ijasos455668, journal = {International E-Journal of Advances in Social Sciences}, issn = {}, eissn = {2411-183X}, address = {OCERINT International Organization Center of Academic Research}, year = {2018}, volume = {4}, pages = {415 - 423}, doi = {10.18769/ijasos.455668}, title = {MEDIA EFFECTS AND BODY IMAGE PERCEPTIONS ON YOUTH IN UAE}, key = {cite}, author = {Gjylbegaj, Viola} }
APA Gjylbegaj, V . (2018). MEDIA EFFECTS AND BODY IMAGE PERCEPTIONS ON YOUTH IN UAE. International E-Journal of Advances in Social Sciences, 4 (11), 415-423. DOI: 10.18769/ijasos.455668
MLA Gjylbegaj, V . "MEDIA EFFECTS AND BODY IMAGE PERCEPTIONS ON YOUTH IN UAE". International E-Journal of Advances in Social Sciences 4 (2018): 415-423 <http://ijasos.ocerintjournals.org/issue/38943/455668>
Chicago Gjylbegaj, V . "MEDIA EFFECTS AND BODY IMAGE PERCEPTIONS ON YOUTH IN UAE". International E-Journal of Advances in Social Sciences 4 (2018): 415-423
RIS TY - JOUR T1 - MEDIA EFFECTS AND BODY IMAGE PERCEPTIONS ON YOUTH IN UAE AU - Viola Gjylbegaj Y1 - 2018 PY - 2018 N1 - doi: 10.18769/ijasos.455668 DO - 10.18769/ijasos.455668 T2 - International E-Journal of Advances in Social Sciences JF - Journal JO - JOR SP - 415 EP - 423 VL - 4 IS - 11 SN - -2411-183X M3 - doi: 10.18769/ijasos.455668 UR - http://dx.doi.org/10.18769/ijasos.455668 Y2 - 2018 ER -
EndNote %0 International E-Journal of Advances in Social Sciences MEDIA EFFECTS AND BODY IMAGE PERCEPTIONS ON YOUTH IN UAE %A Viola Gjylbegaj %T MEDIA EFFECTS AND BODY IMAGE PERCEPTIONS ON YOUTH IN UAE %D 2018 %J International E-Journal of Advances in Social Sciences %P -2411-183X %V 4 %N 11 %R doi: 10.18769/ijasos.455668 %U 10.18769/ijasos.455668
ISNAD Gjylbegaj, Viola . "MEDIA EFFECTS AND BODY IMAGE PERCEPTIONS ON YOUTH IN UAE". International E-Journal of Advances in Social Sciences 4 / 11 (Ağustos 2018): 415-423. http://dx.doi.org/10.18769/ijasos.455668