Yıl 2018, Cilt 4, Sayı 11, Sayfalar 355 - 360 2018-08-31

GREETING CARDS IN CONTEMPORARY RUSSIAN CULTURE: ETIQUETTE NORMS AND COMMUNICATIVE PRACTICES IN THE AGE OF THE VISUAL

Liliya Likhacheva [1] , Maria Kapkan [2]

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This paper analyzes the transformation of etiquette rules and communicative practices of usage of greeting cards in contemporary Russian culture. Although etiquette norms are conservative, they are influenced by new technologies and cultural tendencies. The shift towards the visual determines the changes of etiquette and social interactions in situations of congratulation. In particular, this fact makes an impact on written forms of congratulations. One of them is the printed greeting card. This kind of congratulating forms has become less popular in recent years but is still widely used in different situations. The paper aims to investigate the changes of greeting card use in a visual age. It is likely that nowadays in the congratulating practice an emphasis shifts from creating a text to choosing an image; as a result, the text loses its main and determinant role in congratulations and is interpreted only as a part of the image. This hypothesis is tested by a questionnaire based on a multistage sample. The results show how cards are used, what factors define a choice between creating and buying greeting cards, how verbal and pictorial elements of a greeting card correlate with the social status of a sender and a receiver. The leading approach in the study of this problem is the systematic methodological principle, which allows to take into account a variety of factors and to exclude one-sidedness. The materials of the article can be interesting for a wide range of readers dealing with the problems of actual Russian etiquette and designing and using greeting cards.

greeting card, congratulation, etiquette, communication, contemporary Russian culture
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Yazar: Liliya Likhacheva (Sorumlu Yazar)
Ülke: Russian Federation


Yazar: Maria Kapkan
Ülke: Russian Federation


Bibtex @araştırma makalesi { ijasos455657, journal = {International E-Journal of Advances in Social Sciences}, issn = {}, eissn = {2411-183X}, address = {OCERINT International Organization Center of Academic Research}, year = {2018}, volume = {4}, pages = {355 - 360}, doi = {10.18769/ijasos.455657}, title = {GREETING CARDS IN CONTEMPORARY RUSSIAN CULTURE: ETIQUETTE NORMS AND COMMUNICATIVE PRACTICES IN THE AGE OF THE VISUAL}, key = {cite}, author = {Kapkan, Maria and Likhacheva, Liliya} }
APA Likhacheva, L , Kapkan, M . (2018). GREETING CARDS IN CONTEMPORARY RUSSIAN CULTURE: ETIQUETTE NORMS AND COMMUNICATIVE PRACTICES IN THE AGE OF THE VISUAL. International E-Journal of Advances in Social Sciences, 4 (11), 355-360. DOI: 10.18769/ijasos.455657
MLA Likhacheva, L , Kapkan, M . "GREETING CARDS IN CONTEMPORARY RUSSIAN CULTURE: ETIQUETTE NORMS AND COMMUNICATIVE PRACTICES IN THE AGE OF THE VISUAL". International E-Journal of Advances in Social Sciences 4 (2018): 355-360 <http://ijasos.ocerintjournals.org/issue/38943/455657>
Chicago Likhacheva, L , Kapkan, M . "GREETING CARDS IN CONTEMPORARY RUSSIAN CULTURE: ETIQUETTE NORMS AND COMMUNICATIVE PRACTICES IN THE AGE OF THE VISUAL". International E-Journal of Advances in Social Sciences 4 (2018): 355-360
RIS TY - JOUR T1 - GREETING CARDS IN CONTEMPORARY RUSSIAN CULTURE: ETIQUETTE NORMS AND COMMUNICATIVE PRACTICES IN THE AGE OF THE VISUAL AU - Liliya Likhacheva , Maria Kapkan Y1 - 2018 PY - 2018 N1 - doi: 10.18769/ijasos.455657 DO - 10.18769/ijasos.455657 T2 - International E-Journal of Advances in Social Sciences JF - Journal JO - JOR SP - 355 EP - 360 VL - 4 IS - 11 SN - -2411-183X M3 - doi: 10.18769/ijasos.455657 UR - http://dx.doi.org/10.18769/ijasos.455657 Y2 - 2018 ER -
EndNote %0 International E-Journal of Advances in Social Sciences GREETING CARDS IN CONTEMPORARY RUSSIAN CULTURE: ETIQUETTE NORMS AND COMMUNICATIVE PRACTICES IN THE AGE OF THE VISUAL %A Liliya Likhacheva , Maria Kapkan %T GREETING CARDS IN CONTEMPORARY RUSSIAN CULTURE: ETIQUETTE NORMS AND COMMUNICATIVE PRACTICES IN THE AGE OF THE VISUAL %D 2018 %J International E-Journal of Advances in Social Sciences %P -2411-183X %V 4 %N 11 %R doi: 10.18769/ijasos.455657 %U 10.18769/ijasos.455657
ISNAD Likhacheva, Liliya , Kapkan, Maria . "GREETING CARDS IN CONTEMPORARY RUSSIAN CULTURE: ETIQUETTE NORMS AND COMMUNICATIVE PRACTICES IN THE AGE OF THE VISUAL". International E-Journal of Advances in Social Sciences 4 / 11 (Ağustos 2018): 355-360. http://dx.doi.org/10.18769/ijasos.455657