Yıl 2017, Cilt 3, Sayı 9, Sayfalar 932 - 935 2017-12-25

INTERACTIVE COMMUNICATION STRATEGIES AS TOOLS FOR UNDERSTANDING THE ART WORLD IN THE POST-LITERACY ERA

Elena Rubtsova [1]

58 85

The paper argues the ways in which artwork representation to its agents (artists, critics, curators, and audience) in the new sociocultural post-literacy situation revises traditional art communicative systems. Relying on an understanding of art as a public communication, the new "art communication" or "communication in the art world" concept is presented in the forms of manifestos and special types of comments from the perspective of modern aesthetics. However, this characteristic does not represent an attempt to understand the traditional artist’s set sense in his communication, or at least this is not the agents’ first question, but a way of asking how, for example, ready-made or performances have become art. The problem the paper explores are the opportunities art gives for interaction and/or resistance in the global social sphere that give participants a new type of literacy (even we can speak about post-literacy). In other words, contemporary practice in modern art propounds the impossibility to speak of a concise, exhaustive standard definition that will help agents grant art status to new objects. As a result, it can be concluded that the artist’s new communicative strategies are many, not only one as in the past, and at the same time, they do not follow one another. This implies that to understand the strategies we should think in terms of a new post-literacy situation where there is not only one "alphabet". The paper concludes that the problem of Aesthetics as a science is not an expansion of its borders as seen and thought in art practice during the XX century.

Art world, artwork, communication strategy, art agents
  • Bourrias, N. (2002). Relational aesthetics. Les press du reel. Carroll, N. (2003). Beyond Aesthetics: Phylosophical Essays. Cambrige University Press. Groys, B. (2008). Art power. Critical Reflections. The MIT Press. Gudova, M. (2013). Multiple Forms of Art Dialog in the Modern Reading. In: 19th International Congress of Aesthetics. Aesthetics in action. Krakow, Poland. Book of abstracts. Pp.115. Holmogorova, O.V. (2002). Kuratorskie strategii 1990-ih. Hudozhestvennaya kultura 20 veka: razvitie plasticheskih iskusstv: sb. st. – M.: Rus. Slovo, 2002. – S. 335-351. Robillard, J. (2005). Philosophy of Communication: What Does It Have to Do With Philosophy of Social Sciences. Cosmos and History: The Journal of Natural and Social Philosophy, vol. 1, no. 2. 2005. Pp. 245-260.
Konular
Dergi Bölümü Makaleler
Yazarlar

Yazar: Elena Rubtsova (Sorumlu Yazar)
E-posta: rbtsvelena@rambler.ru
Ülke: Russian Federation


Bibtex @araştırma makalesi { ijasos367304, journal = {International E-Journal of Advances in Social Sciences}, issn = {}, address = {OCERINT International Organization Center of Academic Research}, year = {2017}, volume = {3}, pages = {932 - 935}, doi = {10.18769/ijasos.367304}, title = {INTERACTIVE COMMUNICATION STRATEGIES AS TOOLS FOR UNDERSTANDING THE ART WORLD IN THE POST-LITERACY ERA}, key = {cite}, author = {Rubtsova, Elena} }
APA Rubtsova, E . (2017). INTERACTIVE COMMUNICATION STRATEGIES AS TOOLS FOR UNDERSTANDING THE ART WORLD IN THE POST-LITERACY ERA. International E-Journal of Advances in Social Sciences, 3 (9), 932-935. DOI: 10.18769/ijasos.367304
MLA Rubtsova, E . "INTERACTIVE COMMUNICATION STRATEGIES AS TOOLS FOR UNDERSTANDING THE ART WORLD IN THE POST-LITERACY ERA". International E-Journal of Advances in Social Sciences 3 (2017): 932-935 <http://ijasos.ocerintjournals.org/issue/32897/367304>
Chicago Rubtsova, E . "INTERACTIVE COMMUNICATION STRATEGIES AS TOOLS FOR UNDERSTANDING THE ART WORLD IN THE POST-LITERACY ERA". International E-Journal of Advances in Social Sciences 3 (2017): 932-935
RIS TY - JOUR T1 - INTERACTIVE COMMUNICATION STRATEGIES AS TOOLS FOR UNDERSTANDING THE ART WORLD IN THE POST-LITERACY ERA AU - Elena Rubtsova Y1 - 2017 PY - 2017 N1 - doi: 10.18769/ijasos.367304 DO - 10.18769/ijasos.367304 T2 - International E-Journal of Advances in Social Sciences JF - Journal JO - JOR SP - 932 EP - 935 VL - 3 IS - 9 SN - -2411-183X M3 - doi: 10.18769/ijasos.367304 UR - http://dx.doi.org/10.18769/ijasos.367304 Y2 - 2017 ER -
EndNote %0 International E-Journal of Advances in Social Sciences INTERACTIVE COMMUNICATION STRATEGIES AS TOOLS FOR UNDERSTANDING THE ART WORLD IN THE POST-LITERACY ERA %A Elena Rubtsova %T INTERACTIVE COMMUNICATION STRATEGIES AS TOOLS FOR UNDERSTANDING THE ART WORLD IN THE POST-LITERACY ERA %D 2017 %J International E-Journal of Advances in Social Sciences %P -2411-183X %V 3 %N 9 %R doi: 10.18769/ijasos.367304 %U 10.18769/ijasos.367304