Cilt 3, Sayı 8, Sayfalar 338 - 348 2017-08-31

FACTORS INFLUENCING THE ADOPTION OF SOCIAL MEDIA IN SMALL AND MEDIUM ENTERPRISES (SMES)

Amiruddin Ahamat [1] , Muhamad Sham Shahkat Ali [2] , Norfaziela Hamid [3]

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Small and Medium Enterprises (SMEs) industry has developed rapidly and it has become one of the major contributors to the Malaysian economy. This research is focused on the food and beverage industry at Halal SMEs which were developed to become export-ready so that they will gradually become a global player. Social media can be described as a newly emerging phenomenon in which it has evolved the business operating environment in Malaysia. Additionally, social media allows businesses to communicate speedily and cheaply with customers. It is also a medium to build a strong customer and public relationship, market development and to gain information that can be used to generate business leads that may increase sales and thus grows the Halal SMEs. This research will also focus on the factors influencing the adoption of social media in Halal SMEs. The social media adoption models were developed from the theory of Technology Acceptance Model (TAM) by including the perceived usefulness, perceived ease of use and perceived trust. The survey method was chosen in order to prove the factors influencing the adoption of social media among Halal SMEs. The result showed that all the three variables (perceived usefulness, perceived ease of use and perceived trust) in this study have their relationship with the dependent variables (adoption of social media).  From the regression analysis result, perceived usefulness is the highest factor that influences the adoption of social media in food and beverage industry at Halal SMEs.

Small and Medium Enterprises (SMEs),halal,food and beverage industry,social media,Technology Acceptance Model (TAM)
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Konular
Dergi Bölümü Makaleler
Yazarlar

Yazar: Amiruddin Ahamat
E-posta: amiruddin@utem.edu.my
Ülke: Malaysia


Yazar: Muhamad Sham Shahkat Ali
E-posta: muhamad.sham@adu.ac.ae
Ülke: United Arab Emirates


Yazar: Norfaziela Hamid
E-posta: not@available.com
Ülke: Malaysia


Bibtex @araştırma makalesi { ijasos336544, journal = {International E-Journal of Advances in Social Sciences}, issn = {}, address = {OCERINT International Organization Center of Academic Research}, year = {2017}, volume = {3}, pages = {338 - 348}, doi = {10.18769/ijasos.336544}, title = {FACTORS INFLUENCING THE ADOPTION OF SOCIAL MEDIA IN SMALL AND MEDIUM ENTERPRISES (SMES)}, language = {en}, key = {cite}, author = {Hamid, Norfaziela and Shahkat Ali, Muhamad Sham and Ahamat, Amiruddin} }
APA Ahamat, A , Shahkat Ali, M , Hamid, N . (2017). FACTORS INFLUENCING THE ADOPTION OF SOCIAL MEDIA IN SMALL AND MEDIUM ENTERPRISES (SMES). International E-Journal of Advances in Social Sciences, 3 (8), 338-348. DOI: 10.18769/ijasos.336544
MLA Ahamat, A , Shahkat Ali, M , Hamid, N . "FACTORS INFLUENCING THE ADOPTION OF SOCIAL MEDIA IN SMALL AND MEDIUM ENTERPRISES (SMES)". International E-Journal of Advances in Social Sciences 3 (2017): 338-348 <http://ijasos.ocerintjournals.org/issue/31049/336544>
Chicago Ahamat, A , Shahkat Ali, M , Hamid, N . "FACTORS INFLUENCING THE ADOPTION OF SOCIAL MEDIA IN SMALL AND MEDIUM ENTERPRISES (SMES)". International E-Journal of Advances in Social Sciences 3 (2017): 338-348
RIS TY - JOUR T1 - FACTORS INFLUENCING THE ADOPTION OF SOCIAL MEDIA IN SMALL AND MEDIUM ENTERPRISES (SMES) AU - Amiruddin Ahamat , Muhamad Sham Shahkat Ali , Norfaziela Hamid Y1 - 2017 PY - 2017 N1 - doi: 10.18769/ijasos.336544 DO - 10.18769/ijasos.336544 T2 - International E-Journal of Advances in Social Sciences JF - Journal JO - JOR SP - 338 EP - 348 VL - 3 IS - 8 SN - -2411-183X M3 - doi: 10.18769/ijasos.336544 UR - http://dx.doi.org/10.18769/ijasos.336544 Y2 - 2017 ER -
EndNote %0 International E-Journal of Advances in Social Sciences FACTORS INFLUENCING THE ADOPTION OF SOCIAL MEDIA IN SMALL AND MEDIUM ENTERPRISES (SMES) %A Amiruddin Ahamat , Muhamad Sham Shahkat Ali , Norfaziela Hamid %T FACTORS INFLUENCING THE ADOPTION OF SOCIAL MEDIA IN SMALL AND MEDIUM ENTERPRISES (SMES) %D 2017 %J International E-Journal of Advances in Social Sciences %P -2411-183X %V 3 %N 8 %R doi: 10.18769/ijasos.336544 %U 10.18769/ijasos.336544