The purpose of the study is to analyze the peculiarities of reflection oа the spiritual and moral foundations of the Chuvash people in I.Y. Yakovlev's publications and the activities of his school of ethnic journalism on a systematic level. It is noted that the literature about I. Ya. Yakovlev, both scientific and fiction, is extensive, but not all aspects of the multifaceted activities of the patriarch of the Chuvash culture have been fully investigated. Special attention is paid to the active publishing and translation activities of I.Ya. Yakovlev. The work analyzes the activities of the Simbirsk Chuvash school. The authors analyzed the activity of Simbirsk Chuvash school graduates who later worked in the editorial offices of newspapers and magazines. The authors conclude that the traditions of the Yakovlev's school in the Chuvash journalism have been preserved until now. I.Ya. Yakovlev's pedagogical and creative heritage has a great influence on the development of all aspects of the spiritual culture of the Chuvash people, in particular, on the formation of professional journalism. The activity of the branch of the Journalism Department at the Union of Journalists of Chuvashia, the work of students in creative studios under the guidance of the leading representatives of radio channels and TV studios, chief editors of the republic' printing editions is noted. The work of the small division of journalism, created for the purpose of organizing career guidance work, management bodies of the journalism division, student scientific society, editorial and publishing center has been studied; the level of material and technical base of the division has been assessed.