After information and communication
revolution, social and political life, has been deeply mediatized. Besides, the
diverse and conventional interpretations made for Mediatization so far, this paper
has been developed based on a particular interpretation of mediatized politics
which describes a situation in which the media‘s expanding role and presence in
the political life of societies has
provided the possibility of Special
political activism for ordinary people. This research seeks to answer the main
question that whether mediatization of politics affects all societies
regardless of their specific capacities and context or it is a contextual
phenomenon that has different outcomes in different societies. In this regard
two cases, “Joe the
Plumber” in US presidential election of 2008 and Mirza Agha in Iranian
presidential election 2017 are chosen as ordinary citizzens that mediatization
of politics enabled them to emerge as a political active subject. By choosing
cultural sociology as a theoretical framework, and
a comparative study between these two cases in three indices included
the dynamics of political subjectivity, media typology and the survival of
political subjectivity, this paper has shown that mediatization of politics is
a contextual phenomenon, in the sense that in developed democratic society,
will lead to the maximum dynamics of political subjectivity in all levels of
macro-scale, medium-scale , and micro-scale media and long term durability of
subjectivity, while in developing society
and pseudo-democracies it would be limited to the durations of holding election
and just the minimal dynamics of
political subjectivity only in micro-scale media is visible.
mediatization of politics Cultural Sociology Joe the plumber Mirza Agha Presenditial election
Primary Language | English |
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Journal Section | Articles |
Authors | |
Publication Date | January 14, 2020 |
Submission Date | July 16, 2019 |
Published in Issue | Year 2019Volume: 5 Issue: 15 |
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