The current study investigated attitudinal components that potentially impact the
Knowledge Transfer Behaviour (KTB) of academics. It focused specifically on the
role of behavioural intentions in the academic research process, and the resulting
knowledge productivity, utilising a large sample of academics from a Malaysian Public
University. The study contributes theoretically and empirically by demonstrating
the relationships of the variables comprising the Theory of Planned Behaviour (i.e.
attitudes, subjective norms, perceived behavioural control and intentions) on
performance outcomes related to Knowledge Transfer Behaviour. The study also
has practical significance based on its implications for university faculty members,
providing suggestions for better understanding of how they might increase their
success at Knowledge Transfer activities. This study adopts a quantitative
method, using online questionnaires as the instruments for data collection. The
on-line survey was administered by emailing potential respondents a link. Volunteer
respondents were academics from Malaysia Public University (N=985). Path analysis was conducted to
test the research hypotheses, using a structural equation modelling (SEM) approach.
The results revealed that behavioural intentions significantly
predicted KTB, and Attitude and PBC significantly predicted Behavioural
Intentions. Unexpectedly, Subjective Norms did not predict behavioural
intentions for Knowledge Transfer Behaviour (KTB) of
academics. When further modifications were made to the model, Knowledge
Transfer behaviour was predominantly uniquely explained by perceived
behavioural control. Further recommendations were made for this study by adding
other theories such as concept of the Triple Helix by looking upon university,
industry and government relationships for expanding further research. Moreover, shedding
light on the findings of this study could add valuable
information to other researchers and thus contributes theoretically and
empirically in Theory of Planned Behaviour literature.
Journal Section | Articles |
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Authors | |
Publication Date | August 31, 2017 |
Submission Date | September 12, 2017 |
Published in Issue | Year 2017Volume: 3 Issue: 8 |
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