Moscovici defined Social
representations as systems of values, ideas and practices that serve to
establish social order and facilitate communication. They arise in an effort to
make the unfamiliar, familiar.
Starting from the Structural
Approach, and from a reflection on the role that imagery can provide to overcome
the bottlenecks of an exclusive "verbal", we will show that the same
word “image” means a wide variety of phenomena. The distinction between picture
and image, in fact, will be the starting point of our reflection. In
particular, we’ll focus on the role of the picture as an iconographic
representation and a particular form of image. Moreover we will try to
underline that a picture is a concrete object offered to our perception, which
exists as such, regardless of our perceptual identity.
On the basis of these
considerations, the presentation will be focused on the construction of a new
tool called “Iconographical Stimuli”, a useful technique of data collecting in
the field of the social representation Theory. The aim of this technique is to
explore a social representation object, using situated images in a process of
communication.
Journal Section | Articles |
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Authors | |
Publication Date | August 31, 2017 |
Submission Date | September 6, 2017 |
Published in Issue | Year 2017Volume: 3 Issue: 8 |
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