ICONOGRAPHICAL STIMULI AS A CREATIVE APPROACH FOR SOCIAL REPRESENTATIONS
Abstract
Moscovici defined Social
representations as systems of values, ideas and practices that serve to
establish social order and facilitate communication. They arise in an effort to
make the unfamiliar, familiar.
Starting from the Structural
Approach, and from a reflection on the role that imagery can provide to overcome
the bottlenecks of an exclusive "verbal", we will show that the same
word “image” means a wide variety of phenomena. The distinction between picture
and image, in fact, will be the starting point of our reflection. In
particular, we’ll focus on the role of the picture as an iconographic
representation and a particular form of image. Moreover we will try to
underline that a picture is a concrete object offered to our perception, which
exists as such, regardless of our perceptual identity.
On the basis of these
considerations, the presentation will be focused on the construction of a new
tool called “Iconographical Stimuli”, a useful technique of data collecting in
the field of the social representation Theory. The aim of this technique is to
explore a social representation object, using situated images in a process of
communication.
Keywords
References
- Abric, J.-C. (1994). Pratiques sociales et représentations. Paris, FR : Presses Universitaires de France. Abric, J.-C. (2003). La recherche du noyau central et de la zone muette des représentations sociales. In J-C. Abric (Ed.), Méthodes d’étude des représentations sociales, (pp. 59-80). Ramonville Saint-Agne, FR : Érès. Abric, J.C., & Vergès, P. (1994). Les représentations sociales de la banque. Etudes et recherches du Gifresh, 26 Bonnec, Y., Roussiau, N., & Vergès, P. (2002). Categorical and Prototypical Analysis: a Study on the Quality-Process in Hospital Institutions. Revue Européenne de Psychologie Appliquée, 52 (3-4), 213-220. Darras, B. (1998). L’image, une vue de l’esprit. Étude comparée de la pensée figurative et de la pensée visuelle. Recherches en communication, 9, 77-99. De Rosa, A.S., & Farr, R. (2001). Icon and Symbol. Two Sides of the Same Coin in the Investigation of Social Representations. In F. Buschini & N. Kalampalikis (Eds.) Penser la vie, le social, la nature (pp. 219-237). Paris, FR: Éditions de la Maison des Sciences de l’Homme. Fasanelli, R., Galli, I., & Sommella, D. (2005). Professione Caregiver. Studio delle relazioni tra pratiche assistenziali e rappresentazioni sociali della malattia di Alzheimer. Napoli, IT: Liguori. Flament, C. (1962). L’analyse de similitude. Cahiers du centre de recherche opérationnelle, 4, 63-97. Flament, C. (1994). Structure, dynamique et transformation des représentations sociales. In J.-C. Abric (Ed.), Pratiques sociales et représentations, (pp. 37-57). Paris, FR: Presses Universitaires de France. Galli, I. (2003). Le dimensioni psicosociali della povertà. Un'analisi cross-culturale. Napoli, IT: ESI Edizioni Scientifiche Italiane. Galli, I. (2006). La teoria delle rappresentazioni sociali. Bologna, IT: il Mulino. Galli, I., Geka, M., Liguori, A., & Fasanelli, R. (2014). Social representations of economic crisis in Italian and Greek social groups. Psychology Research, 4(12), 973-998. Galli, I., & Nigro, G. (1989). L'uso di stimoli prototipici nello studio delle rappresentazioni sociali. Psicologia Italiana, 10(1), 13-20. Guimelli, C. (1994). Structures et transformations des représentations sociales. Neuchâtel, CH: Delachaux et Niestlé. Krippendorff, K. (2004). Content analysis: An introduction to its methodology. Second Edition. Thousand Oaks, CA: Sage. Lo Monaco, G., Piermattéo, A., Rateau, P., and Tavani, J. L. (2016) Methods for Studying the Structure of Social Representations: A Critical Review and Agenda for Future Research. Journal for the Theory of Social Behaviour, doi: 10.1111/jtsb.12124. Mitchell, W. T. J., (2005). What is an Image? New Literary History, 15(3), 503-537. Moliner, P. (1996). Images et représentations sociales. Grenoble, FR: Presses Universitaires de Grenoble. Moliner, P., (2008). Représentations sociales et iconographie. Communication et Organisation, 34, 13-24. http://dx.doi.org/10.4000/communicationorganisation.547 Moliner, P. (2016). Psychologie sociale de l'image. Grenoble, FR: Presses Universitaires de Grenoble. Moscovici, S. (1961). La psychanalyse, son image et son public. Paris, FR: Presses Universitaires de France. Moscovici, S. (1984a). Introduction: le domaine de la psychologie sociale. In S. Moscovici (Ed.), Psychologie sociale (pp. 5–22). Paris, FR: Presses Universitaires de France. Moscovici, S (1984b). The phenomenon of social representations. In R. Farr & S. Moscovici (Eds.) Social representations (pp. 3–68). Cambridge, UK : Cambridge University Press. Moscovici, S. (1988). Notes towards a description of social representations. European Journal of Social Psychology, 18(3), 211–250. Sammut, G., Andreouli, E., Gaskell, G., & Valsiner, J. (2015). Social representations: a revolutionary paradigm? In G. Sammut, E. Andreouli, G. Gaskell & J. Valsiner, The Cambridge Handbook of Social representations (pp. 3-11). Cambridge, UK: Cambridge University Press. Vergès, P. (1992). L’Evocation de l’argent : Une méthode pour la définition du noyau central d’une représentation. Bulletin de Psychologie, 45(405), 203-209 Verges, P (1994). Approche du noyau central: propriétés quantitatives et structurales. In C. Guimelli (Ed.), Structures et transformations des représentations sociales (pp. 233-253). Neuchâtel, CH: Delachaux et Niestlé. Vergés, P. (1995). Représentations sociales partagées, périphériques, indifférentes, d'une minorité : méthodes d'approche. Les Cahiers Internationaux de Psychologie Sociale, 28, 77-95. Vergès, P., & Bastounis, M. (2001). Toward the investigation of social representations of the economy: questionnaire methods and techniques. In C. Roland-Lévy, E. Kirchler, E. Penz, & C. Gray (Eds.) Everyday Representations of the Economy. Wien, AT : WUV Universitätverlag. Vergès, P., & Bouriche, B. (2009). L’analyse des données par les graphes de similitude. Sciences Humaines. Retrieved from http://www.scienceshumaines.com/textesInedits/Bouriche.pdf
Details
Primary Language
English
Subjects
-
Journal Section
Research Article
Authors
İda Galli
Italy
Roberto Fasanelli
Italy
Emanuele Schember
Italy
Publication Date
August 31, 2017
Submission Date
September 6, 2017
Acceptance Date
May 15, 2017
Published in Issue
Year 1970 Volume: 3 Number: 8
Cited By
Social Representations of Insects as Food: An Explorative-Comparative Study among Millennials and X-Generation Consumers
Insects
https://doi.org/10.3390/insects11100656Drawingvoice 2.0: classroom joint designing and Facebook interactions to develop reflexivity and awareness
Educational Technology Research and Development
https://doi.org/10.1007/s11423-021-10042-3