Abstract
References
- Ahamat, A. (2013). Entrepreneurial opportunity creation in the biotechnology industry in Malaysia. Sheffield: University of Sheffield. Ahamat, A., & Chong, S. C. (2014). Assessment of The Factors Influencing Entrepreneurs on The Biotechnology Business Venture. Proceedings of the 24th International Business Information Management Association Conference - Crafting Global Competitive Economies: 2020 Vision Strategic Planning and Smart Implementation, pp. 2171-2177. Ahamat, A., & Chong, S. C. (2015). Multi-Methodological Approaches in Qualitative Entrepreneurship Research. International Business Management, 9(4), 601-612. http://dx.doi.org/10.3923/ibm.2015.601.612 Ahlqvist, Toni; Bäck, A., Halonen, M., Heinonen, S (2008). December 2012 "Social media road maps exploring the futures triggered by social media". Andreas M., Kaplan. (2012) If you love something, let it go mobile: Mobile marketing and mobile social media 4x4. In: Business Horizons. RePEc:eee:bushor:v:55:y:2012:i:2:p:129-139. Davis, F. D. (1989). Perceived Usefulness, Perceived Ease of Use and User Acceptance of Information Technology. MIS Quarterly, 13(3 (September)), 319-340. Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319–339. Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1989). User Acceptance Of Computer Technology: A Comparison Of Two Theorical Models. Management Science Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1989). User acceptance of computer technology: A comparison of two theoreticalmodels. Management Science, 35(8), 982–1003. Davis, F.D., (1989). Perceived usefulness, perceived ease of use and user acceptance of information technology. MIS quarterly, 13(3), 319-339. Davis, F.D., Bagozzi, R.P., & Warshaw, P.R. (1989).User acceptance of computer technology: A comparison of two theoretical models. Management science, 35(8), 982-1003. Kaplan Andreas M., Haenlein Michael (2010). "Users of the world, unite! The challenges and opportunities of social media". Business Horizons 53 (1). p. 61. Parker, L.D (2008) Interpreting interpretive accounting research. Critical Perspectives on Accounting, 19(6): 909–914. Smith, J.K. (1992). Interpretive inquiry: A practical and moral activity. Entrepreneurship Theory and Practice, 31(2). Venkatesh, V. and J.Y.L. Thong and X. Xu, 2012. Consumer acceptance and use of information technology: Extending the unified theory of acceptance and use of technology. MIS Q., 36: 157-178. Waleed Mugaheed Al-Rahimi, M. S. (2013). Using TAM Model To Measure The Use Of. International Journal of Engineering Trends and Technology (IJETT) – Volume 5 number 2 - Nov 2013.
Abstract
Small and Medium Enterprises (SMEs)
industry has developed rapidly and it has become one of the major contributors
to the Malaysian economy. This research is focused on the food and beverage
industry at Halal SMEs which were developed to become export-ready so that they
will gradually become a global player. Social media can be described as a newly
emerging phenomenon in which it has evolved the business operating environment
in Malaysia. Additionally, social media allows businesses to communicate
speedily and cheaply with customers. It is also a medium to build a strong
customer and public relationship, market development and to gain information
that can be used to generate business leads that may increase sales and thus
grows the Halal SMEs. This research will also focus on the factors influencing
the adoption of social media in Halal SMEs. The social media adoption models
were developed from the theory of Technology Acceptance Model (TAM) by
including the perceived usefulness, perceived ease of use and perceived trust.
The survey method was chosen in order to prove the factors influencing the
adoption of social media among Halal SMEs. The result showed that all the three
variables (perceived usefulness, perceived ease of use and perceived trust) in
this study have their relationship with the dependent variables (adoption of
social media). From the regression
analysis result, perceived usefulness is the highest factor that influences the
adoption of social media in food and beverage industry at Halal SMEs.
Keywords
Small and Medium Enterprises (SMEs) halal food and beverage industry social media Technology Acceptance Model (TAM)
References
- Ahamat, A. (2013). Entrepreneurial opportunity creation in the biotechnology industry in Malaysia. Sheffield: University of Sheffield. Ahamat, A., & Chong, S. C. (2014). Assessment of The Factors Influencing Entrepreneurs on The Biotechnology Business Venture. Proceedings of the 24th International Business Information Management Association Conference - Crafting Global Competitive Economies: 2020 Vision Strategic Planning and Smart Implementation, pp. 2171-2177. Ahamat, A., & Chong, S. C. (2015). Multi-Methodological Approaches in Qualitative Entrepreneurship Research. International Business Management, 9(4), 601-612. http://dx.doi.org/10.3923/ibm.2015.601.612 Ahlqvist, Toni; Bäck, A., Halonen, M., Heinonen, S (2008). December 2012 "Social media road maps exploring the futures triggered by social media". Andreas M., Kaplan. (2012) If you love something, let it go mobile: Mobile marketing and mobile social media 4x4. In: Business Horizons. RePEc:eee:bushor:v:55:y:2012:i:2:p:129-139. Davis, F. D. (1989). Perceived Usefulness, Perceived Ease of Use and User Acceptance of Information Technology. MIS Quarterly, 13(3 (September)), 319-340. Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319–339. Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1989). User Acceptance Of Computer Technology: A Comparison Of Two Theorical Models. Management Science Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1989). User acceptance of computer technology: A comparison of two theoreticalmodels. Management Science, 35(8), 982–1003. Davis, F.D., (1989). Perceived usefulness, perceived ease of use and user acceptance of information technology. MIS quarterly, 13(3), 319-339. Davis, F.D., Bagozzi, R.P., & Warshaw, P.R. (1989).User acceptance of computer technology: A comparison of two theoretical models. Management science, 35(8), 982-1003. Kaplan Andreas M., Haenlein Michael (2010). "Users of the world, unite! The challenges and opportunities of social media". Business Horizons 53 (1). p. 61. Parker, L.D (2008) Interpreting interpretive accounting research. Critical Perspectives on Accounting, 19(6): 909–914. Smith, J.K. (1992). Interpretive inquiry: A practical and moral activity. Entrepreneurship Theory and Practice, 31(2). Venkatesh, V. and J.Y.L. Thong and X. Xu, 2012. Consumer acceptance and use of information technology: Extending the unified theory of acceptance and use of technology. MIS Q., 36: 157-178. Waleed Mugaheed Al-Rahimi, M. S. (2013). Using TAM Model To Measure The Use Of. International Journal of Engineering Trends and Technology (IJETT) – Volume 5 number 2 - Nov 2013.
Details
| Journal Section | Articles |
|---|---|
| Authors | |
| Publication Date | August 31, 2017 |
| Submission Date | August 30, 2017 |
| Published in Issue | Year 2017Volume: 3 Issue: 8 |
Cited By
Determinants of Social Media Marketing Adoption in Small, Medium and Micro Enterprises during the Covid-19 pandemic
European Journal of Management Issues
https://doi.org/10.15421/192209
Instagram as a Marketing Tool for Small and Medium Enterprises
International Journal of Technology Diffusion
Zuraini Harun
https://doi.org/10.4018/IJTD.2020070103
Exploring social media usage as a communication channel among independent food retailer SMEs in South Africa
Small Business International Review
José Dos Santos
https://doi.org/10.26784/sbir.v5i2.392
TOTAL QUALITY MANAGEMENT PERFORMANCE IN OMANI SMALL AND MEDIUM ENTERPRISES (SMES)
Humanities & Social Sciences Reviews
Faisal Ali Amur Al-Shabibi
https://doi.org/10.18510/hssr.2019.726
Contact: ijasosjournal@hotmail.com
The IJASOS Journal's site and its metadata are licensed under CC BY
Published and Sponsored by OCERINT International © 2015- 2024