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THE MEDIATING ROLE OF VALUES ON ENVIRONMENTALLY RESPONSIBLE CONSUMPTION AWARENESS

Year 2016, Volume: 2 Issue: 5, 442 - 449, 26.08.2016

Neslihan Sayraç Ela Arı , Gökhan Malkoç

Abstract

In recent years, irresponsible consumption of natural resources and increasing rates of individual consumption has led to rapid industrialization and growing environmental pollution. For this reason, the adoption of environmentally responsible consumer behavior has become a necessity. Since family is the first place where social environment for modelling is formed, parents have an important role in bringing the next generation consumption attitudes. Previous literature emphasizes the effect of the mother’s consumption attitudes and behaviors on the child’s (Moore and Moschis, 1981). The main objective of this research is to investigate the effect of parents on the individual’s environmentally responsible consumption awareness.
Values are representative of the general goals and objectives developed at different times and situations (Schwartz, 1992). Individual’s values have an effect on behaviors, especially on consumption behaviors. Therefore, this paper examines the influence of individual’s values on environmentally responsible consumption awareness. In addition, the effect of demographic characteristics such as gender, age, family income level on the individual’s environmentally responsible consumption awareness is explored.

The sample of the study consisted of 293 university students aged between 18 and 28. Schwartz Values List and Environmentally Conscious Consumption and Awareness Scale have been used to collect data. Additionnally, participants have also reported their perceptions about their parents’ Environmentally Conscious Consumption and Awareness. The results indicated that the mother’s environmentally responsible consumption awareness predicted positively individual’s environmentally responsible consumer awareness. Also, benevolence values were found to have a mediating role between individuals and mother’s environmentally responsible consumer awareness. Finally, universalism values also have a mediating role between individuals and mother’s environmentally responsible consumer awareness. This study contributes to the relevant literature by investigating the role of the individual values on environmentally consumption behavior within family scope.

Keywords: Socially responsible consumption behaviour, family, values 

Keywords

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References

  • Anderson, W., Cunningham, W.H. (1972). The Socially Conscious Consumer. Journal of Marketing, 36(3), 23-31.
  • Ay, C., Ecevit, Z. (2005). Çevre Bilinçli Tüketiciler. Akdeniz Üniversitesi İktisadi ve İdari Birimler Fakültesi Dergisi, 5(10), 238-263.
  • Baumrind, D. (1966). Effects of Authoritative Parental Control on Child Behavior. Child Development, 37(4), 887-907.
  • Becker, W. C. (1964). Consequences of Different Kinds of Parental Discipline. Review of Child Development Research, 1, 169-208.
  • Blocker, T. J., & Eckberg, D. L. (1997). Gender and Environmentalism. Social Science Quarterly,78(4), 841-858.
  • Bener, Ö., & Babaoğul, M. (2008). Sürdürülebilir Tüketim Davranışı ve Çevre Bilinci Oluşturmada bir Araç Olarak Tüketici Eğitimi. Hacettepe Üniversitesi Sosyolojik Araştırmalar E-Dergisi, 5(1), 1-10.
  • Carlson, L., & Grossbart, S. (1988). Parental Style And Consumer Socialization of Children. Journal of Consumer Research, 15(1), 77-94.
  • Cüceloğlu, D. (1996). İnsan ve Davranışı ve Psikolojinin Temel Kavramlari (6th ed.). İstanbul: Remzi Kitapevi.
  • Çabuk, S.M.A., & Nakıboğlu, B. (2003). Çevreci Pazarlama ve Tüketicilerin Çevreci Tutumlarının Satın Alma Davranışlarına Etkileri Ile Ilgili Bir Uygulama. Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 12(12), 39-54.
  • Çabuk, S.M.A., Nakıboğlu, B., Keleş, C. (2008). Tüketicilerin Yeşil (Ürün) Satın Alma Davranışlarının Sosyo-Demografik Değişkenler Açısından İncelenmesi. Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 17, 85-102.
  • Dunlap, R. E., Van Liere, K. D. (1978). The New Environmental Paradigm. The Journal of Environmental Education, 9(4), 10-19.
  • Güven, S. (2010). Sürdürülebilir Kalkınma Açısından Aile. Tüketim ve Çevre Tüketici Yazıları, 1, 117-128.
  • Hofstede, G. (1991). Cultures and Organisations-Software of The Mind: Intercultural Cooperation and Its Importance For Survival. London: McGraw-Hill.
  • Köse, E. Ö., & Gül, Ş. (2014). Öğretmen Adayları Için Çevre Sorumluluğuna Bağlı Tüketim Bilinci Ölçeğinin Geliştirilmesi. Journal of Educational Sciences & Practices, 13(26), 257-277.
  • Kuşdil, E., & Kağıtçıbaşı, Ç. (2000). Türk Öğretmenlerin Değer Yönelimleri ve Schwartz Değer Kuramı. Türk Psikoloji Dergisi, 15(45), 59-76.
  • Laroche, M., Bergeron, J., & Barbaro-Forleo, G. (2001). Targeting Consumers Who are Willing To Pay More For Environmentally Friendly Products. Journal of Consumer Marketing, 18(6), 503-520.
  • Lee, K. (2009). Gender Differences in Hong Kong Adolescent Consumers' Green Purchasing Behavior. Journal Of Consumer Marketing, 26(2), 87-96.
  • Mainieri, T., Barnett, E. G., Valdero, T. R., Unipan, J. B., & Oskamp, S. (1997). Green Buying: The Influence of Environmental Concern On Consumer Behavior. The Journal of Social Psychology, 137(2), 189-204.
  • Marcia, J. E. (1966). Development and Validation Of Ego-Identity Status. Journal Of Personality And Social Psychology, 3(5), 551-558.
  • McNeal, J. U. (1992). Kids as Customers: A Handbook Of Marketing To Children. Lexington Books.
  • Mohai, P. (1992). Men, Women, and The Environment: An Examination Of The Gender Gap in Environmental Concern And Activism. Society & Natural Resources, 5, 1-19.
  • Moore, R.L., Moschis, G.P. (1981). The Role of Family Communication In Consumer Learning. Journal of Communication, 31(4), 42-51.
  • Moore, R.L. and L.F. Stephens (1975). Some Communication and Demographic Determinants of Adolescent Consumer Learning. Journal of Consumer Research, 2, 80-92.
  • Nazlıoğlu, M. (1991). Sürdürülebilir Kalkinma Açısından Kadın ve Çevre. Ankara: Türkiye Çevre Sorunları Vakfı Yayınları.
  • Newell, S. J., & Green, C. L. (1997). Racial Differences in Consumer Environmental Concern. Journal of Consumer Affairs, 31, 53-69.
  • Pickett-Baker, J., & Ozaki, R. (2008). Pro-environmental Products: Marketing Influence on Consumer Purchase Decision. Journal of Consumer Marketing, 25(5), 281-293
  • Rodda, A. (1991). Women and Environment. London: Zed Book Ltd.
  • Roberts, J.A. (1996). Green consumers in the 1990s: Profile and Implications for Advertising. Journal of Business Research, 36, 217‐32.
  • Roberts, J. A., & Bacon, D. R. (1997). Exploring the Subtle Relationships between Environmental Concern and Ecologically Conscious Consumer Behavior. Journal of Business Research, 40, 79-89.
  • Samdahl, D. M., & Robertson, R. (1989). Social Determinants of Environmental Concern Specification and Test Of The Model. Environment and Behavior, 21, 57-81.
  • Schwartz, S.H. (1992). Universals in the Content and Structure of Value: Theoretical Advances and Emprical Tests in 20 Countries; Advances in Experimental. The Journal of Social Psychology, 25, 1-65.
  • Schwartz, S. H. (1994). Are There Universal Aspects in The Structure and Content of Human Values?. Journal Of Social Issues, 50, 19-45.
  • Stern, P. C., Dietz, T., & Kalof, L. (2005). Value Orientations, Gender and Environmental Concern. Environmental Values. London: Earthscan.
  • Stern, P. C., & Dietz, T. (1994). The Value Basis of Environmental Concern. Journal of Social Issues, 50, 65-84.
  • Stern, P. C., Dietz, T., Abel, T. D., Guagnano, G. A., &Kalof, L. (1999). A Value-Belief-Norm Theory of Support for Social Movements: The Case of Environmentalism. Human Ecology Review, 6, 81-89.
  • Straughan, R. D., & Roberts, J. A. (1999). Environmental Segmentation Alternatives: a Look at Green Consumer Behavior in the New Millennium. Journal of Consumer Marketing, 16, 558-575.
  • Tilikidou, I., & Delistavrou, A. (2001). Utilization of Selected Demographics and Psychographics in Recycling Behavior Understanding: A Focus on Materialism. Greener Management International Journal, 34, 75-93.
  • Thogersen, J., & Ölander, F. (2002). Human Values and The Emergence of a Sustainable Consumption Pattern: A Panel Study. Journal of Economic Psychology, 23, 605-630.
  • Webster Jr, F. E. (1975). Determining the Characteristics of the Socially Conscious Consumer. Journal of Consumer Research, 2, 188-196.
  • Zelezny, L., & Bailey, M. (2006). A Call for Women to Lead a Different Environmental Movement. Organization & Environment, 19, 103-109.
  • Zimmer, M.R., Stafford, T.F., & Stafford, M.R. (1994). Green Issues: Dimensions of Environmental Concern. Journal of Business Research, 30, 63-74.

Year 2016, Volume: 2 Issue: 5, 442 - 449, 26.08.2016

Neslihan Sayraç Ela Arı , Gökhan Malkoç

Abstract

References

  • Anderson, W., Cunningham, W.H. (1972). The Socially Conscious Consumer. Journal of Marketing, 36(3), 23-31.
  • Ay, C., Ecevit, Z. (2005). Çevre Bilinçli Tüketiciler. Akdeniz Üniversitesi İktisadi ve İdari Birimler Fakültesi Dergisi, 5(10), 238-263.
  • Baumrind, D. (1966). Effects of Authoritative Parental Control on Child Behavior. Child Development, 37(4), 887-907.
  • Becker, W. C. (1964). Consequences of Different Kinds of Parental Discipline. Review of Child Development Research, 1, 169-208.
  • Blocker, T. J., & Eckberg, D. L. (1997). Gender and Environmentalism. Social Science Quarterly,78(4), 841-858.
  • Bener, Ö., & Babaoğul, M. (2008). Sürdürülebilir Tüketim Davranışı ve Çevre Bilinci Oluşturmada bir Araç Olarak Tüketici Eğitimi. Hacettepe Üniversitesi Sosyolojik Araştırmalar E-Dergisi, 5(1), 1-10.
  • Carlson, L., & Grossbart, S. (1988). Parental Style And Consumer Socialization of Children. Journal of Consumer Research, 15(1), 77-94.
  • Cüceloğlu, D. (1996). İnsan ve Davranışı ve Psikolojinin Temel Kavramlari (6th ed.). İstanbul: Remzi Kitapevi.
  • Çabuk, S.M.A., & Nakıboğlu, B. (2003). Çevreci Pazarlama ve Tüketicilerin Çevreci Tutumlarının Satın Alma Davranışlarına Etkileri Ile Ilgili Bir Uygulama. Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 12(12), 39-54.
  • Çabuk, S.M.A., Nakıboğlu, B., Keleş, C. (2008). Tüketicilerin Yeşil (Ürün) Satın Alma Davranışlarının Sosyo-Demografik Değişkenler Açısından İncelenmesi. Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 17, 85-102.
  • Dunlap, R. E., Van Liere, K. D. (1978). The New Environmental Paradigm. The Journal of Environmental Education, 9(4), 10-19.
  • Güven, S. (2010). Sürdürülebilir Kalkınma Açısından Aile. Tüketim ve Çevre Tüketici Yazıları, 1, 117-128.
  • Hofstede, G. (1991). Cultures and Organisations-Software of The Mind: Intercultural Cooperation and Its Importance For Survival. London: McGraw-Hill.
  • Köse, E. Ö., & Gül, Ş. (2014). Öğretmen Adayları Için Çevre Sorumluluğuna Bağlı Tüketim Bilinci Ölçeğinin Geliştirilmesi. Journal of Educational Sciences & Practices, 13(26), 257-277.
  • Kuşdil, E., & Kağıtçıbaşı, Ç. (2000). Türk Öğretmenlerin Değer Yönelimleri ve Schwartz Değer Kuramı. Türk Psikoloji Dergisi, 15(45), 59-76.
  • Laroche, M., Bergeron, J., & Barbaro-Forleo, G. (2001). Targeting Consumers Who are Willing To Pay More For Environmentally Friendly Products. Journal of Consumer Marketing, 18(6), 503-520.
  • Lee, K. (2009). Gender Differences in Hong Kong Adolescent Consumers' Green Purchasing Behavior. Journal Of Consumer Marketing, 26(2), 87-96.
  • Mainieri, T., Barnett, E. G., Valdero, T. R., Unipan, J. B., & Oskamp, S. (1997). Green Buying: The Influence of Environmental Concern On Consumer Behavior. The Journal of Social Psychology, 137(2), 189-204.
  • Marcia, J. E. (1966). Development and Validation Of Ego-Identity Status. Journal Of Personality And Social Psychology, 3(5), 551-558.
  • McNeal, J. U. (1992). Kids as Customers: A Handbook Of Marketing To Children. Lexington Books.
  • Mohai, P. (1992). Men, Women, and The Environment: An Examination Of The Gender Gap in Environmental Concern And Activism. Society & Natural Resources, 5, 1-19.
  • Moore, R.L., Moschis, G.P. (1981). The Role of Family Communication In Consumer Learning. Journal of Communication, 31(4), 42-51.
  • Moore, R.L. and L.F. Stephens (1975). Some Communication and Demographic Determinants of Adolescent Consumer Learning. Journal of Consumer Research, 2, 80-92.
  • Nazlıoğlu, M. (1991). Sürdürülebilir Kalkinma Açısından Kadın ve Çevre. Ankara: Türkiye Çevre Sorunları Vakfı Yayınları.
  • Newell, S. J., & Green, C. L. (1997). Racial Differences in Consumer Environmental Concern. Journal of Consumer Affairs, 31, 53-69.
  • Pickett-Baker, J., & Ozaki, R. (2008). Pro-environmental Products: Marketing Influence on Consumer Purchase Decision. Journal of Consumer Marketing, 25(5), 281-293
  • Rodda, A. (1991). Women and Environment. London: Zed Book Ltd.
  • Roberts, J.A. (1996). Green consumers in the 1990s: Profile and Implications for Advertising. Journal of Business Research, 36, 217‐32.
  • Roberts, J. A., & Bacon, D. R. (1997). Exploring the Subtle Relationships between Environmental Concern and Ecologically Conscious Consumer Behavior. Journal of Business Research, 40, 79-89.
  • Samdahl, D. M., & Robertson, R. (1989). Social Determinants of Environmental Concern Specification and Test Of The Model. Environment and Behavior, 21, 57-81.
  • Schwartz, S.H. (1992). Universals in the Content and Structure of Value: Theoretical Advances and Emprical Tests in 20 Countries; Advances in Experimental. The Journal of Social Psychology, 25, 1-65.
  • Schwartz, S. H. (1994). Are There Universal Aspects in The Structure and Content of Human Values?. Journal Of Social Issues, 50, 19-45.
  • Stern, P. C., Dietz, T., & Kalof, L. (2005). Value Orientations, Gender and Environmental Concern. Environmental Values. London: Earthscan.
  • Stern, P. C., & Dietz, T. (1994). The Value Basis of Environmental Concern. Journal of Social Issues, 50, 65-84.
  • Stern, P. C., Dietz, T., Abel, T. D., Guagnano, G. A., &Kalof, L. (1999). A Value-Belief-Norm Theory of Support for Social Movements: The Case of Environmentalism. Human Ecology Review, 6, 81-89.
  • Straughan, R. D., & Roberts, J. A. (1999). Environmental Segmentation Alternatives: a Look at Green Consumer Behavior in the New Millennium. Journal of Consumer Marketing, 16, 558-575.
  • Tilikidou, I., & Delistavrou, A. (2001). Utilization of Selected Demographics and Psychographics in Recycling Behavior Understanding: A Focus on Materialism. Greener Management International Journal, 34, 75-93.
  • Thogersen, J., & Ölander, F. (2002). Human Values and The Emergence of a Sustainable Consumption Pattern: A Panel Study. Journal of Economic Psychology, 23, 605-630.
  • Webster Jr, F. E. (1975). Determining the Characteristics of the Socially Conscious Consumer. Journal of Consumer Research, 2, 188-196.
  • Zelezny, L., & Bailey, M. (2006). A Call for Women to Lead a Different Environmental Movement. Organization & Environment, 19, 103-109.
  • Zimmer, M.R., Stafford, T.F., & Stafford, M.R. (1994). Green Issues: Dimensions of Environmental Concern. Journal of Business Research, 30, 63-74.
There are 41 citations in total.

Details

Primary Language English
Journal Section Articles
Authors

Neslihan Sayraç

Ela Arı

Gökhan Malkoç

Publication Date August 26, 2016
Submission Date August 24, 2016
Published in Issue Year 2016Volume: 2 Issue: 5

Cite

EndNote Sayraç N, Arı E, Malkoç G (August 1, 2016) THE MEDIATING ROLE OF VALUES ON ENVIRONMENTALLY RESPONSIBLE CONSUMPTION AWARENESS. IJASOS- International E-journal of Advances in Social Sciences 2 5 442–449.

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