TROPES AND PICTORIAL METAPHORS: FIGURES OF SPEECH AND VISUAL METAPHOR ANALYSIS IN NATURE TOURISM OBJECT PROMOTION OF WEST JAVA-INDONESIA
Abstract
This research is entitled “Tropes and Pictorial Metaphors: Figures of Speech and Visuals Analysis in Nature Tourism Object Promotion of West Java Indonesia”. This paper tries to describe the Tropes and pictorial metaphors in nature tourism object promotion. The purpose of this study is to describe the metaphors predominantly found in the texts of the promotion of nature tourism in West Java and their interaction with the visuals of the tourism destination accompanying the promotion text. The frameworks of this research are Tropes as a rethorical strategy to strengthen their speeches and composition by Danesi (2004) and Pictorial Metaphors by Forceville (2015).
The data used in this research are taken by observing and documenting the tourism information in West Java Province and its website, interviewing the person in charge of tourism office in West Java province government and doing literature review of metaphors and tourism language. The results of this research show that tropes employed in the promotion texts are Metonymy, Personification, Simile and Hyperbole. Tropes tries to create an imagery of the tourism destination using words or phrases containing metaphors. In addition, the pictorial metaphors found in promoting the tourism objects are Conceptual Metaphor and Simile, it is necessary to promote the tourism object by using visuals to make the promotion more alive.
Keywords: Tropes, Pictorial Metaphors, Nature Tourism, PromotionKeywords
References
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Abstract
References
- Carnie, Andrew. (2001). Syntax. Oxford: Blackwell Publishers.
- Chaika, Elaine. (1989). Language: The Social Mirror. New York: Newburry House Publisher.
- Creswell, John W. (2013). Desain Penelitian: Pendekatan Kualitatif, Kuantitatif dan Campuran. Terjemahan Achmad Fawaid. Yogyakarta: Pustaka Pelajar
- Eder, Katharina. (2009). Metaphor and Culture. Norderstedt : GRIN Verlag.
- Edi Subroto, D. (1992). Pengantar Metode Penelitian Linguistik Struktural. Surakarta: UNS Press.
- Forceville, Charles (forthc.). “Pictorial and Multimodal metaphor.” In: Nina- Maria Klug and Hartmut Stöckl, eds, Handbuch Sprache im multimodalen Kontext [The Language in Multimodal Contexts Handbook]. Linguistic Knowledge series. Berlin: Mouton de Gruyter
- George Lakoff and Mark Johnson. (1980). Metaphors We Live by. Chicago: The University of Chicago Press.
- Jack Richards, John Platt, Heidi Weber. 1989. Longman Dictionary of Applied Linguistics. London: Longman.
- Kovecses, Zoltan. (2007). Metaphor and Emotion. New york: Cambridge university Press.
- MacCannel, Dean. (1976). A New Theory of the Leisure Class. New York: McGraw-Hill.
- McQuarrie, Edward F, David Glen Mick. 1996. Figures of Rhetoric in Advertising Language. Journal of Consumer Research 424-438.
- Morley, G. David. (2000). Syntax in Functional Grammar: An Introduction to Lexicogrammar in Systemic Linguistics. London: Wellington House. B.
- Newmark, Peter. (1988). A Textbook of Translation. Singapore: Prentice Hall.
- Nunan, D. (1992). Research Methods in Language Learning. Cambridge: CUP.
- Pamungkas, Kasno. Eva Tuckytasari Sujatna, Heriyanto. (2016). Figurative Meaning in Nature Tourism Promotion Texts: A Study in Garut Regency-West Java Indonesia. INTCESS 16 Proceeding. P.204.
- O’Grady, William, Michael Dobrovolky. (1996). Contemporary Linguistics: An Introduction Second Edition. New York: St. Martin’s Press.
- Saville, M – Troike. (1986). The Ethnography of Communication: An Introduction. Oxford: Basil Blackwell.
- Sujatna, Heriyanto, Kasno Pamungkas. (2015). Metaphors in Jawa Barat Tourism Promotion. International Journal of Humanities and Social Sciences (IJHSS). p-ISSN: 1694-2620/ Vol. 5 No. 1 2015
Details
| Primary Language | English |
|---|---|
| Journal Section | Articles |
| Authors | |
| Publication Date | April 22, 2016 |
| Submission Date | April 21, 2016 |
| Published in Issue | Year 2016Volume: 2 Issue: 4 |
Cited By
Ahlat Halkının Ahlat ve Turizm Kavramına Yönelik Metaforik Algıları
Yüzüncü Yıl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Hasan KÖŞKER
https://doi.org/10.53568/yyusbed.1003700
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