Year 2019, Volume 5 , Issue 14, Pages 900 - 907 2019-09-15

THE CONCEPT OF HALAL IN VISUAL ART MARKETING STRATEGY: A RESEARCH MODEL DEVELOPMENT

Ishak Ramli [1] , Mohamad Noorman Masrek [2] , Mumtaz Mokhtar [3] , D’zul Haimi Md Zain [4] , Mohamad Rahimi Osman [5] , Zarlina Mohd Zamari [6]


Visual art marketing strategy is a crucial aspect to be taken into consideration in order to ensure the continuous development of visual art field. It assists visual art practitioners to keep being productive in their efforts to come out with more art pieces to be sold. A few previous researches featured several marketing strategies for visual arts: nevertheless, there is no attempt to look at visual art marketing from the perspective of Islamic shariah. With uncertainties looming on visual art’s place in marketing world, the researchers recognize the need to study the concept of Islamic shariah in visual art marketing strategies. Based on this identified research gap, this study aims to produce a model that is related to the Islamic shariah concept regarding visual art marketing strategies. As a result, the discussion on the model involves several aspects namely: 1) product; 2) production process; 3) market place; 4) retailer / collectors; and 5) transactions. Recommendation for future research direction in this area is a more comprehensive study on Islamic marketing strategies in visual art.

Marketing Strategy, Visual Art, Halal Concept, Model, , Islamic Shariah
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Primary Language en
Subjects Social
Journal Section Articles
Authors

Author: Ishak Ramli
Country: Malaysia


Author: Mohamad Noorman Masrek
Country: Malaysia


Author: Mumtaz Mokhtar
Country: Malaysia


Author: D’zul Haimi Md Zain
Country: Malaysia


Author: Mohamad Rahimi Osman
Country: Malaysia


Author: Zarlina Mohd Zamari
Country: Malaysia


Dates

Publication Date : September 15, 2019

EndNote %0 International E-Journal of Advances in Social Sciences THE CONCEPT OF HALAL IN VISUAL ART MARKETING STRATEGY: A RESEARCH MODEL DEVELOPMENT %A Ishak Ramli , Mohamad Noorman Masrek , Mumtaz Mokhtar , D’zul Haimi Md Zain , Mohamad Rahimi Osman , Zarlina Mohd Zamari %T THE CONCEPT OF HALAL IN VISUAL ART MARKETING STRATEGY: A RESEARCH MODEL DEVELOPMENT %D 2019 %J IJASOS- International E-journal of Advances in Social Sciences %P 2411-183X-2411-183X %V 5 %N 14 %R doi: 10.18769/ijasos.591910 %U 10.18769/ijasos.591910