Year 2018, Volume 4 , Issue 12, Pages 612 - 618 2019-01-10

TOOLS FOR STRATEGIC ANALYSIS AND ASSESSMENT OF PROSPECTS FOR DEVELOPMENT OF INSURANCE BUSINESS

Nataliya Kazakova [1] , Margarita Melnik [2] , Cholpon Nuralieva [3]


The evaluation of the prospects and the formation of the strategy for the development of the insurance business are based on a strategic analysis, which is a tool for selecting, consolidating and evaluating information on the state of the external and internal environment, as well as the factors that have the greatest impact on this branch of the financial market. That is why the improvement of the tools of strategic analysis is given a worthy attention in the scientific community and the business community in Russia and abroad. In this study, various scientific trips developed by Russian and foreign scientists, applied to the insurance business, including a SWOT-analysis, supplemented by a correlation analysis, which not only highlighted the strengths and weaknesses of the insurance business, its potential opportunities and threats, but also to form their weighted estimation taking into account the influence of the most significant factors. The result of the study is an assessment of the prospects for the development of insurance business in Russia, as well as the development of a toolkit for strategic analysis of insurance companies. The scientific results have been tested on the example of one of the largest Russian insurance companies “Rosgosstrakh –Life” and can find perspective application in the whole system of the insurance market.

strategic analysis, valuation, insurance business
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Primary Language en
Subjects Social
Journal Section Articles
Authors

Author: Nataliya Kazakova (Primary Author)
Country: Russian Federation


Author: Margarita Melnik
Country: Russian Federation


Author: Cholpon Nuralieva

Dates

Publication Date : January 10, 2019

EndNote %0 International E-Journal of Advances in Social Sciences TOOLS FOR STRATEGIC ANALYSIS AND ASSESSMENT OF PROSPECTS FOR DEVELOPMENT OF INSURANCE BUSINESS %A Nataliya Kazakova , Margarita Melnik , Cholpon Nuralieva %T TOOLS FOR STRATEGIC ANALYSIS AND ASSESSMENT OF PROSPECTS FOR DEVELOPMENT OF INSURANCE BUSINESS %D 2019 %J IJASOS- International E-journal of Advances in Social Sciences %P 2411-183X-2411-183X %V 4 %N 12 %R doi: 10.18769/ijasos.476426 %U 10.18769/ijasos.476426